Cold Plunge Tub Market Size To Reach $426.79 Million By 2030

Cold Plunge Tub Market Growth & Trends

The global cold plunge tub market size is expected to reach USD 426.79 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.3% from 2024 to 2030. Cold plunge therapy helps reduce inflammation, pain, and muscular soreness and is hence popular among athletes and sports persons. In addition, cold water immersion is linked to improved mood, reduced stress, and enhanced mental clarity, appealing to the health-conscious population. The growing awareness about the benefits of cold plunge therapy through educational content, research, and endorsements by health professionals and athletes drives the market growth.

Many sportsmen have a routine of dipping into an ice bath after a workout. This practice, also known as cold water immersion, helps them recover more quickly and lessen muscular stiffness and soreness after intense training sessions or contests. Due to the treatment's increased attention, patients and athletes are becoming more aware of hydrotherapy, which has gained prominent focus among sportspeople.

A rise in the population's use of cold plunge pools is also related to the rising demand for hydrotherapy due to numerous neurologic and musculoskeletal diseases. As a result, the market for cold plunge tubs is estimated to witness strong growth over the forecast period. Rising investments in private hospitals, healthcare facilities, spas, and the fitness industry will further accelerate the industry's growth.

The rise in wellness tourism and the resurgent global hospitality industry have contributed to the demand for cold plunge tubs over the last few years. Cold plunge tubs are widely used in spas and health-centric resorts. Cold-water therapy is an ancient practice and a growing trend in health and wellness today. It has numerous benefits, such as promoting deeper sleep, increasing energy levels, improving blood circulation, and reducing inflammation. Therefore, a rise in the number of spas and health resorts across the globe has driven the market growth.

Innovative bathroom products have become a style statement across several countries, including the U.S., the UK, Canada, Germany, France, China, India, and Japan. Plumbers, builders, and interior designers are increasingly focusing on installing trendy and innovative products such as showers, toilets, bathtubs, cold plunge tubs, faucets, and mirrors within an integrated setup.

The demand for smart cold plunge tubs like The Plunge is increasing due to their advanced features and convenience. Users seek efficient cooling systems that maintain low temperatures even in hot climates, ensuring a consistent cold plunge experience. The integration of smartphone apps for remote temperature control adds to the appeal, allowing users to prepare their tubs anytime, enhancing their routines.

Health and well-being have gained increased importance in daily life and travel, especially in post-pandemic times. As a result, there has been a sharp rise in wellness travel. Wellness travel is associated with the pursuit of amplifying one's own well-being. Cold plunges are rising in popularity at luxury hotels as an ideal wellness experience to support good immunity, circulation, lymphatic drainage, and even metabolism.

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Cold Plunge Tub Market Report Highlights

• Commercial application of cold plunge tubs accounted for a substantial share in the global cold plunge tubs market in 2023.

• This is due to their widespread use in athletes and rehabilitation facilities, which require high-quality, durable equipment for optimal performance and recovery. In addition, their ability to accommodate multiple users and integrate advanced features makes them ideal for professional settings.

• The Asia Pacific market for cold plunge tubs is expected to grow at a significant growth rate from 2024 to 2030.

• The demand in Asia Pacific is expected to grow progressively during the forecasted period due to the rapidly expanding health, fitness, and wellness centers and populations’ increasing preferences towards health and mental wellness activities.

Cold Plunge Tub Market Segmentation

Grand View Research has segmented the global cold plunge tub market based on application and region:

Cold Plunge Tub Application Outlook (Revenue, USD Million, 2018 - 2030)

• Commercial

  • Wellness Centers/Gyms/Spas

  • Hotels/Hospitality

  • Hospitals/Medical Centers

  • Institutional

  • Others

• Residential

Cold Plunge Tub Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Cold Plunge Tub Market

• Plunge

• COLDTUB

• Renu Therapy

• Edge Theory Labs, Inc

• BlueCube Cold Plunge Tubs & BlueCube Wellness LLC

• iCool (Australia) Pty Ltd

• Brass Monkey Health Ltd

• Morozko Forge

• Ice Barrel Inc.

• The Ice Bath Co.

• Odin Ice Baths Pty Ltd