The global canoe and kayak market size is anticipated to reach USD 1.10 billion by 2030 and is projected to grow at a CAGR of 4.4% during the forecast period, according to a new report by Grand View Research, Inc. Technological advancements in materials and designs have also played a crucial role in driving market growth. Manufacturers continually innovate to create lighter, more durable, and more ergonomic watercrafts that enhance the paddling experience. Advanced materials such as lightweight composites and high-density plastics have resulted in canoes and kayaks that are easier to transport, more responsive to the water, and require less maintenance. These innovations have widened the appeal of paddling activities and attracted new participants to the market.
The rise of social media and digital platforms has enabled outdoor enthusiasts to share their experiences, photos, and videos, inspiring others to explore paddling activities. Influencers and outdoor lifestyle brands promote paddling as a trendy and aspirational pursuit, further boosting its demand among younger demographics. In addition, cultural events, festivals, and competitions centered around canoeing and kayaking foster community engagement and interest in the sport, driving participation and sales.
Moreover, integrating technology into the canoe and kayak industry has transformed how enthusiasts engage with the sport. GPS navigation systems, smartphone apps, and wearable devices provide paddlers with real-time tracking, route planning, and safety features, enhancing the overall paddling experience. In addition, online platforms and marketplaces facilitate the buying and selling of new and used watercraft, gear, and accessories, making it easier for consumers to access and purchase equipment.
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The inflatables segment led the market in 2023 with the largest revenue share of 40.6%. The affordability of inflatable models makes paddling more accessible to a broader audience, including casual recreational users and families looking for budget-friendly options.
The canoe material is expected to witness the fastest CAGR during the forecast period. The rise of adventure tourism and experiential travel experiences creates opportunities for guided paddling tours and expeditions, stimulating market growth.
The offline distribution channel segment led the market with the largest revenue share in 2023. The presence of offline stores in key recreational areas and tourist destinations allows manufacturers to reach a broader audience of outdoor enthusiasts, driving sales and market penetration.
The tourism segment is expected to witness the fastest CAGR during the forecast period. Canoe and kayak rentals, guided tours, and adventure packages cater to tourists wanting to explore scenic waterways, coastal areas, and wildlife habitats, contributing to market expansion.
Europe dominated the global market and accounted for a 33.4% revenue share in 2023, owing to increasing emphasis on integrated sensor networks and network-centric warfare capabilities.
In September 2022, Jackson Kayak launched its latest whitewater kayak, the Gnarvana. This kayak boasts a design that instills confidence, facilitating both beginner-friendly maneuvers and advanced creek techniques with ease. It prioritizes user empowerment, encouraging individuals to push their boundaries while ensuring safety and comfort on the river.
Grand View Research has segmented the global canoe and kayak market based on type, material, distribution channel, end-use, and region:
Canoe & Kayak Type Outlook (Revenue, USD Million, 2018 - 2030)
Rigid
Folded
Inflatable
Canoe & Kayak Material Outlook (Revenue, USD Million, 2018 - 2030)
Canoe Material
Plastic
Fiberglass Composites
Kevlar Composites
Wood
Aluminum
Others
Kayak Material
Rotomolded Polyethylene
Thermoform
Fiberglass Composites
Kevlar Composites
Wood
Others
Canoe & Kayak Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Offline
Canoe & Kayak End-use Outlook (Revenue, USD Million, 2018 - 2030)
Recreational
Tourism
Sports
Canoe & Kayak Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
Italy
France
Spain
Switzerland
Asia Pacific
China
India
Japan
Australia
Indonesia
Central and South America
Brazil
Argentina
Middle East & Africa
UAE
Saudi Arabia
Turkey
South Africa
List of Key Players in Canoe And Kayak Market
Feelfree US
Riot Kayaks
Wave Sport
Pelican
Tahe Outdoors
Gumotex
Nova Craft Canoe
Navarro Canoe Co.
Merrimack Canoe Co.
Oru Kayak
Jackson Kayak
Northwest River Supplies
Vibe Kayaks
Old Town Canoe
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