Boutique Hotel Market Size To Reach $40.26 Billion By 2030

Boutique Hotel Market Growth & Trends

The global boutique hotel market is anticipated to reach USD 40.26 billion by 2030, exhibiting a CAGR of 7.1% during the forecast period, i.e. 2024 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing robust growth due to a rising demand for personalized and unique travel experiences. This category is particularly appealing to travelers seeking more than conventional hotel stays, favoring the tailored experiences offered by independent and boutique hotels. The appeal of such hotels is further supported by the success of soft branding strategies employed by major hotel chains, which integrate the charm of boutique properties with the reliability and rewards of established loyalty programs.

Opportunities in the market are expanding as businesses explore innovative approaches to attract and retain guests. The rise of digital platforms and social media has enabled boutique hotels to effectively showcase their unique offerings and connect with a broader audience. Additionally, the integration of technology, such as mobile key systems and digital guidebooks, enhances the guest experience and meets modern travelers' expectations for convenience and efficiency.

The boutique hotel industry, known for its distinctive charm and personalized service, is experiencing dynamic shifts in 2024 as it adapts to emerging trends and evolving consumer preferences. With travelers increasingly seeking unique, immersive experiences, boutique hotels are capitalizing on these trends to set themselves apart in the competitive hospitality landscape. From eco-conscious travel and technology integration to personalized services and localized experiences, boutique hotels are redefining luxury and comfort.

In response to the growing environmental awareness among travelers, boutique hotels are embracing sustainable practices. This trend is driven by a significant shift towards eco-conscious travel, where guests prioritize minimizing their environmental impact. Boutique hotels are leading the way by implementing green measures such as energy-efficient systems, water conservation initiatives, and locally sourced food. For instance, hotels are partnering with sustainable travel companies to offer eco-friendly tours and experiences.

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Boutique Hotel Market Report Highlights

• In 2023, luxury boutique hotels accounted for a significant revenue share of 53.10%. This dominant market position reflects their success in delivering high-end, personalized experiences that attract affluent travelers seeking exclusivity and superior service. The allure of luxury boutique hotels stems from their distinctive design, exceptional amenities, and meticulous attention to detail, distinguishing them from conventional accommodations.

• In 2023, leisure travelers contributed to over 70% of the market revenue, driven by increased spending and heightened interest in outdoor activities. The Regional Office of Sustainable Tourism’s August 2023 study reported that average daily spending by leisure travelers surged to USD 491, the highest in two decades.

• Revenue from bookings through online travel agencies are projected to grow at a CAGR of 7.9% from 2024 to 2030, driven by the growing use of digital platforms for travel planning. Major OTAs like Expedia and Booking.com provide extensive comparison tools and user reviews, while AI-driven recommendations and mobile apps such as Airbnb enhance convenience. The expansion into emerging markets like Southeast Asia and Latin America also supports this growth.

• In 2023, the market in North America accounted for 36.90% of the global market revenue. Travelers in North America are increasingly drawn to personalized and unique experiences, which boutique hotels deliver through distinctive design and tailored services. Major cities such as New York, Los Angeles, and Miami continue to attract high volumes of tourists, driving demand for boutique hotels that offer exclusive and high-end lodging options.

• Key players in the market are actively expanding and enhancing their portfolios to capture growing demand. Major hotel chains such as Marriott International, Hyatt Hotels Corporation, AccorHotels, and Hilton Worldwide have significantly increased their presence in the boutique segment. For example, Hilton Worldwide expanded its luxury offerings in 2024 by adding nearly 400 boutique hotels from the Small Luxury Hotels of the World (SLH) collection.

• As of June 2022, Ace Hotel, a key player in market successfully employed a locals-first strategy, expanding to 12 locations globally. 

Boutique Hotel Market Segmentation

Grand View Research has segmented the global boutique hotel market based on type, traveler type, booking mode, and region:

Boutique Hotel Type Outlook (Revenue, USD Billion; 2018 - 2030)

• Luxury

• Mid-Scale

• Budget

Boutique Hotel Traveler Type Outlook (Revenue, USD Billion; 2018 - 2030)

• Leisure Travelers

• Business Travelers

• Others

Boutique Hotel Booking Mode Outlook (Revenue, USD Billion; 2018 - 2030)

• Direct Booking

• Travel Agents

• Online Travel Agencies

Boutique Hotel Regional Outlook (Revenue, USD Billion; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • UAE 

List of Key Players in the Boutique Hotel Market

• Marriott International, Inc.

• Accor

• Rosewood Hotel Group

• Kimpton Hotels & Restaurants

• The Hoxton

• Soho Boutique Hoteles

• Ace Hotel

• The Standard Hotels

• Hotel Indigo

• Joie de Vivre (Hyatt)