The global bottled water market size is estimated to reach USD 509.18 billion by 2030, registering a CAGR of 6.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the increasing demand for bottled water due to the rising scarcity of fresh and pure drinking water worldwide. Factors such as health benefits with added minerals and nutrients are likely to fuel the demand for bottled water over the forecast period.
Growing awareness regarding the adverse health effects of consuming sugary drinks, such as weight gain, obesity, diabetes, and heart disease, is supporting the consumption of alternative beverages such as still and sparkling water. The trend of switching from sugary drinks to healthier options is observed in several countries, such as Germany, the U.S., the UK, and France. This has widened the scope for bottled water across the globe.
The still water segment held the largest revenue share in 2024 and is expected to maintain dominance over the forecast period. The rising concerns over the quality and safety of tap water in certain regions have fueled the demand for bottled still water. Consumers, particularly in developing countries or areas with inadequate water infrastructure, view bottled water as a reliable and convenient source of clean drinking water.
The off-trade segment contributed the majority of revenue share in 2024, owing to the presence of a large number of retail stores worldwide. Further, in developed countries, convenience stores and supermarkets/hypermarkets are popular places to purchase bottled water; thus, this market segment is growing rapidly.
In January 2022, Evian launched its first-ever sparkling water, available in cans and bottles. The new product is part of Evian's 'Drink True' global campaign, which aims to celebrate authenticity and honesty. The sparkling water is crafted through a 15-year natural filtration journey in the French Alps and encourages healthy hydration.
The market for bottled water is fragmented, with the presence of a large number of regional and local players. Major companies are focusing on new product launches, capacity expansions, and technological innovations. Some of the key players are Nestlé; PepsiCo; The Coca-Cola Company; DANONE; Primo Water Corporation; FIJI Water Company LLC; Gerolsteiner Brunnen GmbH & Co. KG; VOSS WATER; Nongfu Spring; National Beverage Corp.; and Keurig Dr Pepper Inc.
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Based on product, sparkling bottled water is expected to grow with a CAGR of 7.9% from 2025 to 2030. The broad range of flavors and customization options in sparkling water has made it more appealing to consumers who enjoy variety in their beverages, contributing to its growing popularity
Based on packaging, canned bottled water is expected to grow with a CAGR of 7.0% from 2025 to 2030. Canned water provides a convenient and lightweight hydration option, making it easy to carry for various activities like hiking, traveling, or exercising. The compact size of cans allows for easy stacking and storage, appealing to those seeking efficient hydration solutions on the go. Additionally, cans are less likely to break compared to glass bottles, adding to their practicality for active lifestyles
Based on distribution channel, sales through on-trade channels are expected to grow at a CAGR of 6.8% from 2025 to 2030, owing to increasing consumers demanding bottled water when they eat out, and restaurants and bars are happy to oblige, as it is a convenient way to provide their customers with a refreshing drink
North America is expected to grow with a CAGR of 5.8% over the forecast period from 2025 to 2030. The fast-paced lifestyle of many Americans contributes to the increasing demand for bottled water. Bottled water offers a convenient and portable hydration solution, making it easy to stay hydrated while on the go-whether at work, in the gym, or during outdoor activities. The availability of various sizes and packaging options further enhances its appeal for different settings and occasions.
Grand View Research has segments the global bottled water market based on product, distribution channel, packaging, packaging size, price range, and region:
Bottled Water Product Outlook (Revenue, USD Million, 2018 - 2030)
Spring Water
Flavored
Unflavored
Sparkling Water
Flavored
Unflavored
Functional Water
Bottled Water Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
On-trade
Restaurants
Cafes
Others
Off-trade
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Others
Bottled Water Packaging Outlook (Revenue, USD Million, 2018 - 2030)
PET
Cans
Others
Bottled Water Packaging Size Outlook (Revenue, USD Million, 2018 - 2030)
Small (0.5 to 1 Liters)
Medium (1.1 to 5 Liters)
Bulk (More than 5 Liters)
Bottled Water Price Range Outlook (Revenue, USD Million, 2018 - 2030)
Mass
Premium
Bottled Water Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Switzerland
Netherlands
Belgium
Sweden
Austria
Asia Pacific
China
Japan
India
Australia & New Zealand
South Korea
Thailand
Indonesia
Malaysia
Vietnam
Singapore
Latin America
Brazil
Argentina
Middle East & Africa
South Africa
UAE
List of Key Players in the Bottled Water Market
Perrier (Nestlé)
Aquafina (PepsiCo)
Dasani (The Coca-Cola Company)
Evian (DANONE)
Poland Spring (Primo Water Corporation)
Fiji Water (FIJI Water Company LLC)
Gerolsteiner (Gerolsteiner Brunnen GmbH & Co. KG)
Nongfu Spring (Nongfu Spring Co., Ltd.)
National Beverage Corp
Voss (Voss of Norway ASA)
Himalayan Natural Mineral Water (Tata Consumer Products Limited)
Bisleri (Bisleri International Pvt. Ltd.)
Niagara (Niagara Bottling, LLC)
Essentia Water (Essentia Water, LLC)
Ethos Water (Starbucks Corporation)
Penta Ultra-Purified Water (United Beverage, Inc.)
Just Water (Just Goods, Inc.)
Acqua Panna (Sanpellegrino S.p.A., a subsidiary of Nestlé)
Hildon Natural Mineral Water (Hildon Ltd.)
Crystal Geyser (CG Roxane LLC)
Wahaha (Hangzhou Wahaha Group Co., Ltd.)
Master Kong (Tingyi (Cayman Islands) Holding Corp)
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