Bottled Water Market Size, Share & Trends Analysis Report By Product (Spring Water, Purified Water, Mineral Water, Sparkling Water), By Distribution Channel (On-Trade, Off-Trade), By Packaging (PET, Cans), By Region, And Segment Forecasts, 2025 - 2030

Bottled Water Market Size & Trends

The global bottled water market size was valued at USD 348.64 billion in 2024 and is expected to grow at a CAGR of 6.4% from 2025 to 2030. This can be attributed to increasing health and wellness trends among consumers, the rising need for convenience and accessibility, and robust production innovation. With rising awareness about the harmful effects of sugary beverages, such as sodas and juices, people are shifting toward healthier hydration options. Bottled water is viewed as a simple and effective way to stay hydrated without the added sugars, calories, or artificial ingredients associated with other drinks. As more individuals prioritize wellness and hydration in their daily lives, bottled water has become a go-to choice, especially for those with active and health-conscious lifestyles.

As people become more aware of the importance of hydration and its role in overall health, they are opting for bottled water over sugary beverages such as sodas and juices. This shift is particularly evident among millennials and health-conscious individuals who prioritize natural and low-calorie options. The perception that bottled water is a healthier alternative has led to a surge in demand as consumers seek products that align with their wellness goals. According to a survey by the International Bottled Water Association, in 2023, bottled water consumption in the U.S. reached 15.94 billion gallons, solidifying its position as the most consumed packaged beverage for the eighth year in a row. In contrast, carbonated soft drink sales totaled 11.84 billion gallons during the same period. This trend highlights a rising consumer preference for healthier hydration choices, with per capita bottled water consumption at 46.4 gallons, compared to 34.4 gallons for soft drinks.

The fast-paced lifestyle of modern consumers has also contributed significantly to the growth of the bottled water market. With busy schedules, many individuals prefer convenient hydration solutions that can be easily carried and consumed on the go. Bottled water offers a practical option for staying hydrated during commutes, workouts, or outdoor activities. The availability of various packaging sizes- from single-serve bottles to larger family packs- further enhances convenience, making it easier for consumers to choose bottled water as their preferred beverage.

A notable factor propelling the growth of the market is robust production innovation. This involves the introduction of enhanced manufacturing processes and the development of new product variants to meet diverse consumer demands and preferences. Innovations in packaging, such as eco-friendly materials and convenient designs, along with advancements in water purification and flavor infusion technologies, have significantly contributed to making bottled water more attractive to consumers. These innovative efforts not only aim to improve product quality and sustainability but also seek to differentiate offerings in a highly competitive market, thus driving consumer interest and market growth. For instance, in March 2023, an India-based startup developed an innovative technology that allows for the extraction of drinking water from the atmosphere. This breakthrough is particularly significant in regions facing water scarcity, as it provides a sustainable and renewable source of clean water. The technology employs a combination of cooling and dehumidification processes. Air is drawn into the system and cooled below its dew point, causing moisture to condense. The collected water is then filtered and mineralized to ensure it meets safety standards for drinking.

Product Insights

Purified water accounted for a revenue share of 41.9% in 2024. Purified bottled water offers a convenient, portable hydration option, especially for people on the go, making it easy to access clean water anytime and anywhere. The increasing focus on personal health and wellness has led to a growing preference for purified water, which is perceived as a cleaner, more beneficial option compared to tap or other types of bottled water. Health-conscious consumers view purified water as free of impurities like chemicals, heavy metals, and bacteria, aligning with their desire for healthier hydration choices.

Sparkling bottled water is expected to grow at a CAGR of 7.2% from 2025 to 2030. As consumers become more willing to spend on premium and artisanal products, sparkling water brands that offer unique flavors and high-quality sourcing appeal to this growing market. Many people are shifting away from sugary sodas and other high-calorie beverages, seeking healthier alternatives. Sparkling water offers a refreshing, calorie-free option without added sugars or artificial ingredients.With the increasing emphasis on eco-friendly packaging, brands that offer sustainable bottles or reusable options are attracting environmentally-conscious consumers. This aligns with the wider trend of reducing plastic waste.

Packaging Insights

PET bottled water accounted for a revenue share of 80.1% in 2024, owing to its significant advantages in convenience, recyclability, and lightweight nature compared to other packaging materials. The widespread preference for PET bottles among consumers stems from their ease of transport and use, alongside a growing awareness and concern for environmental sustainability. PET bottles, being fully recyclable, align with increasing global initiatives toward reducing plastic waste and promoting circular economies. Furthermore, the lightweight characteristics of PET bottles reduce transportation costs and carbon footprint, making them a favored choice among manufacturers and consumers alike, thus driving their market. In October 2023, Coca-Cola India launched its first 100% recycled polyethylene terephthalate (PET) bottle, specifically for its Kinley packaged drinking water brand. This initiative marks a significant step toward promoting sustainability and plastic circularity in the country. The company introduced these bottles as part of its broader commitment to environmental responsibility and aims to reduce its carbon footprint. 

The canned bottled water segment is expected to grow at a CAGR of 7.0% from 2025 to 2030. This can be primarily attributed to increasing consumer awareness of environmental sustainability. It can offer a more eco-friendly alternative to plastic bottles due to their higher recyclability rate and efficiency in transportation, which contributes to lower carbon emissions. Additionally, the convenience and durability of cans appeal to active and on-the-go lifestyles, making them a popular choice among consumers. As a result, both beverage companies and consumers are shifting toward canned water, driving significant growth in this market segment. For instance, in April 2024, Coca-Cola’s Smartwater brand unveiled 12-ounce aluminum cans with a new design, marking the first instance of vapor-distilled water being offered in this packaging format. The cans feature both Smartwater Original and SmartWater Alkaline with Antioxidant, catering to consumer preferences for convenient and environmentally friendly options.

Distribution Channel Insights

Sales through off-trade accounted for a revenue share of 88.8% in 2024, owing to the comprehensive array of options these off-trade outlets offer, which appeals greatly to consumers. The availability of diverse brands and types of bottled water, coupled with the convenience of comparing products on the spot, makes off-trade channels such as hypermarkets, supermarkets, convenience stores, mini markets, and traditional stores highly attractive to consumers. Moreover, these retail outlets benefit from well-established supply chains and efficient distribution models, ensuring consistent product availability. This operational efficiency not only draws in a wider customer demographic but also solidifies the market share of the off-trade distribution channel. For instance, in March 2024, Greene Concepts announced plans to ship its BE WATER 6-packs to a Walmart distribution center, aiming for placement on store shelves. This strategic move is part of the company’s efforts to expand its market presence and increase product availability through one of the largest retail chains in the U.S.

Sales of bottled water through on-trade channels are expected to grow with a CAGR of 6.8% from 2025 to 2030. Due to increasing health consciousness among consumers, a growing preference for convenient and portable hydration options, and the rising trend of premium bottled water offerings in restaurants and cafes. Additionally, the expansion of food service establishments and the integration of bottled water into dining experiences are further propelling this growth. As consumers seek healthier beverage alternatives, the demand for bottled water in on-trade settings continues to rise. For instance, in July 2024, Chipotle introduced a new lineup of ready-to-drink beverages available at all its U.S. restaurants. This includes Open Water, which is canned water in aluminum bottles.

Regional Insights

North America bottled water market is expected to grow at a CAGR of 5.8% from 2025 to 2030. Factors such as lifestyle trends toward hydration and wellness, coupled with the wide availability and variety of bottled water products, play significant roles in driving consumption in the region. Additionally, the emphasis on portable and clean drinking water options for on-the-go consumers has bolstered the market's growth. To meet the growing customer demand for bottled water, several businesses have increased their investments while also improving product quality and distribution channels. In April 2023, Premium Waters, Inc., a Minneapolis-based bottled water producer, announced a new bottling plant in Seguin City, Texas. Proposed at an investment of USD 80 million, the facility will span 27 acres, and the operations are expected to begin in 2024.

U.S. Bottled Water Market Trends

The bottled water market in the U.S. is expected to grow at a CAGR of 5.7% from 2025 to 2030. This can be attributed to increasing health consciousness among consumers, shifting preferences from sugary drinks to healthier hydration options, and concerns over the safety and taste of municipal water supplies. Marketing efforts and the perceived convenience and purity of bottled water are also key factors fueling the market's expansion in the U.S.

Europe Bottled Water Market Trends

The bottled water market in Europe is expected to grow at a CAGR of 5.7% from 2022 to 2030. The tourism industry in Europe significantly contributes to the demand for bottled water as tourists often rely on bottled water due to unfamiliarity with local tap water quality. In February 2024, the Haus Cramer Group, a well-known German brewery recognized for its Warsteiner brand, broadened its product range by entering the bottled water market with the introduction of its new mineral water brand, El Puro. This strategic initiative reflects the company’s aim to capitalize on a burgeoning segment within the gastronomy sector, which increasingly highlights the significance of premium beverages, including water.

Asia Pacific Bottled Water Market Trends

The bottled water market in Asia Pacific accounted for a revenue share of 45.6% in 2024. This can be largely attributed to its vast population base, increasing urbanization, and growing middle class with disposable income to spend on convenient and safe drinking water options. The region experiences varied water quality concerns and infrastructural challenges, leading to a high demand for bottled water as a reliable source of hydration. In October 2023, Clear Premium Water launched its new natural mineral water brand, NUbyClear (NU), in the Indian market. This product line is distinguished by its sourcing from the pristine Himalayas, aiming to deliver the essence of these mountains directly to consumers. The launch reflects a strategic response to evolving consumer preferences in the post-COVID era, where there is a growing inclination toward healthier lifestyle choices.

Key Bottled Water Company Insights

The global bottled water market is characterized by numerous well-established and emerging players. Manufacturers in the bottled water market are engaging in a variety of strategic initiatives to keep pace with evolving consumer demands and market trends.

Recent Developments

• In July 2024, Source, a company based in Scottsdale, Arizona, unveiled a groundbreaking method to tackle the water crisis by generating canned water using air and sunlight. This initiative is part of the increasing trend toward sustainable technologies that aim to resolve environmental challenges while ensuring access to vital resources. The product will be branded as Sky Wtr and is designed to offer an off-grid solution for producing drinking water. Source intends to launch this water for public sale across the U.S. in major retail outlets around August or September 2024. The canned drinking water will be packaged in recyclable aluminum cans and bottles.

• In February 2024, Gatorade announced the launch of its first unflavored water product, Gatorade Water in the U.S., marking a significant expansion into the bottled water category. This move is part of Gatorade’s strategy to diversify its offerings beyond traditional sports drinks and tap into the growing market for functional beverages. Gatorade Water is available nationwide across various retail platforms as well as on Amazon, and Gatorade.com.     

Bottled Water Market Report Scope

Global Bottled Water Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global bottled water market report on the basis of product, distribution channel, packaging, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Spring Water

  • Purified Water

  • Mineral Water

  • Sparkling Water

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • On-Trade

  • Off-Trade

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Grocery Stores

    • Others

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • PET

  • Cans

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa