Bottled RTD Cocktails Market To Reach $1.68 Billion By 2030

Bottled RTD Cocktails Market Growth & Trends

The global bottled RTD cocktails market size is estimated to reach USD 1.68 billion in 2030, growing at a CAGR of 15.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The desire for authenticity in cocktails has led to an increasing focus on premium spirits and high-quality ingredients in the bottled RTD cocktail market. Consumers are becoming more discerning about the spirits used in their drinks, with many seeking products made from small-batch, craft distilleries. According to the Distilled Spirits Council of the United States (DISCUS), the sales of premium and super-premium spirits have been growing at a faster rate than value brands, reflecting the shift toward quality over quantity.

Seasonal and limited-edition RTD cocktails have become a powerful tool for manufacturers to drive consumer interest and create a sense of exclusivity. Many brands release special flavors during holidays or specific times of the year, such as pumpkin-spiced cocktails during fall or tropical fruit-flavored drinks during summer. These limited-time offerings create a sense of urgency among consumers, encouraging them to purchase and try new flavors before they disappear from the market.

Flavor innovation remains a key driver of growth in the market. Consumers are constantly seeking new and exciting flavors, pushing manufacturers to experiment with unique combinations of fruits, herbs, and spices. The rise of global flavors and ingredients has expanded the horizons for flavor innovation, with many RTD cocktails now incorporating exotic elements such as yuzu, passionfruit, and jalapeño. Additionally, the trend toward tropical and fruity flavors has been particularly popular in the summer months, with brands offering a variety of mango, pineapple, and coconut-infused cocktails to cater to this demand.

The growth of e-commerce and direct-to-consumer (DTC) sales has revolutionized the bottled RTD cocktail market, allowing brands to reach a wider audience and offer their products directly to consumers. The convenience of online shopping, combined with the ability to explore a wide variety of options, has made e-commerce an attractive channel for RTD cocktail sales. Many brands have developed user-friendly websites and apps, offering personalized recommendations, subscription services, and exclusive deals to encourage consumer engagement.

Major players in the bottled RTD cocktails market include Diageo, Brown?Forman, Suntory Global Spirits Inc., Campri, Euphoric Beverages, The Family Jones, Wigle Whiskey, High West Whiskey, Don Ciccio & Figli, Infinity Beverages LLC. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.

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Bottled RTD Cocktails Market Report Highlights

• Asia Pacific market for bottled RTD cocktails is expected to grow with a CAGR of 16.7% over the forecast period. The growing demand for convenience, and the premiumization trend is gaining traction in Asia Pacific. Consumers are increasingly looking for high-quality, craft RTD cocktails made with premium spirits and natural ingredients

• Based on type, wine-based bottled RTD cocktails are expected to grow with a CAGR of 16.9% from 2024 to 2030. Health consciousness and premiumization trends are influencing the growth of wine-based RTD cocktails. Many wine-based RTD brands are focusing on using high-quality, natural ingredients, and organic wines to cater to the growing demand for premium beverages

• Based on distribution channel, the sales of bottled RTD cocktails online are expected to grow with a CAGR of 17.7% over the forecast period from 2024 to 2030. Online shopping allows consumers to explore niche and premium RTD cocktail brands that may not be available in physical stores. The direct-to-consumer (DTC) model has gained popularity, with brands launching their e-commerce platforms to reach a broader audience

Bottled RTD Cocktails Market Segmentation

Grand View Research has segmented the bottled RTD cocktails market on the basis of type, distribution channel, and region:

Bottled RTD Cocktails Type Outlook (Volume, Thousand Liters; Revenue, USD Million, 2018 - 2030)

• Malt-based

• Spirit-based

• Wine-based

Bottled RTD Cocktails Distribution Channel Outlook (Volume, Thousand Liters; Revenue, USD Million, 2018 - 2030)

• Hypermarkets/Supermarkets

• Online

• Liquor Stores

Bottled RTD Cocktails Regional Outlook (Volume, Thousand Liters; Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players Operating In The Bottled RTD Cocktails Market

• Diageo

• Brown?Forman

• Suntory Global Spirits Inc.

• Campri

• Euphoric Beverages

• The Family Jones

• Wigle Whiskey

• High West Whiskey

• Don Ciccio & Figli

• Infinity Beverages LLC