Billboard & Outdoor Advertising Market To Reach $60.81 Billion By 2030

Billboard & Outdoor Advertising Market Growth & Trends

The global billboard & outdoor advertising market size is estimated to reach USD 60.81 billion by 2030, registering to grow at a CAGR of 8.1% from 2025 to 2030 according to a new report by Grand View Research, Inc. Factors such as the integration benefits of outdoor advertisement with other media and the rising local advertising through billboards are expected to drive market growth. Moreover, the advancement of technology in outdoor advertisement space and the creativity of marketers present significant growth opportunities for the market. According to the Out of Home Advertising Association of America (OAAA) 2023 OOH ad study, among individuals who have seen an outdoor advertisement, there is a 41% increase in the likelihood of learning about the advertised brand. A notable 70% of individuals express a strong likelihood of outdoor advertisements influencing their purchase decisions. A significant 58 percent engage in online searches directly as a consequence of encountering such advertisements. Approximately 55 percent employ mobile devices and social media platforms to share information while interacting with outdoor ads. A substantial 35 percent make purchases subsequent to encountering these advertisements.

The COVID-19 pandemic had a negative impact on the market. The COVID-19 pandemic led to a substantial reduction in advertising expenditures. According to the World Economic Forum, on average, ad spending experienced a 9% decline throughout Europe, with Germany and France witnessing a decrease of 7% and 12%, respectively.

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Billboard & Outdoor Advertising Market Report Highlights

• The highways segment dominated the global market and accounted for a revenue share of over 26.0% in 2024, primarily due to its exceptional visibility and capacity to reach high volumes of daily commuters and long-distance travelers.

• The static billboards segment held the largest revenue share of this market in 2024. Even in the era marked by the ubiquity of digital devices, online advertising, and digital billboards, static billboards maintain their significance and occupy a prominent position within out-of-home (OOH) advertising strategies.

• The retail segment dominated the market in 2024. The retail industry is constantly evolving, and outdoor advertising plays a significant role in capturing consumer attention and driving foot traffic to physical stores.

Billboard & Outdoor Advertising Market Segmentation

Grand View Research has segmented the global billboard & outdoor advertising market based on application, type, end-use, and region:

Billboard & Outdoor Advertising Application Outlook (Revenue, USD Million, 2017 - 2030)

• Highways

• Railway Stations

• Buildings

• Automobiles

• Others

Billboard & Outdoor Advertising Type Outlook (Revenue, USD Million, 2017 - 2030)

• Static Billboards

• Digital Billboards

• Transit Advertising

• Street Furniture Advertising

• Place-Based Advertising

• Others

Billboard & Outdoor Advertising End-use Outlook (Revenue, USD Million, 2017 - 2030)

• Retail

• Miscellaneous Local Services & Amusement

• Media & Advertising

• BFSI

• Government

• Restaurants

• Others

Billboard & Outdoor Advertising Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa

  • UAE

  • KSA

  • South Africa

List of Key Players in the Billboard And Outdoor Advertising Market

• JCDecaux SE

• Clear Channel Outdoor, LLC

• Outfront Media, Inc.

• Lamar Advertising Company

• Adams Outdoor Advertising

• Capitol Outdoor, LLC.

• FOCUS MEDIA INC

• Intersection

• Ströer CORE GmbH & Co. KG

• Global