The global BB cream market size is expected to reach USD 7.46 billion by 2030, registering a CAGR of 8.5% during the forecast period, according to a new report by Grand View Research, Inc. The market is expected to witness significant growth owing to the rising popularity of multifunctional products among young men and women. The BB cream, also called as beauty balm or blemish balm, is a combination of moisturizer, sunscreen, foundation, and primer, as well as works as anti-aging serum.
BB cream has maintained strong position in the global skin care market. Increasing disposable income coupled with awareness regarding skin health among men and women has increase demand for innovative and quality products such as BB cream. Moreover, growing demand for natural and organic products in developed countries is projected to fuel the product demand over the forecast period.
Blemish balm or beauty product is also called as all-in-one product, as it provides protection form UV radiation, as well as hydration and anti-aging effect. Popularity of beauty cream has spread in Asia, especially in Korea, China, and Japan. Along with various benefits, the fact that it helps reduce the time require for make-up has attracted many young consumers. Followed by Asia, popularity of BB cream has spread in the western world. Since 2012, blemish balm has witnessed substantial growth in developed countries and has maintained its prominent position in the beauty and personal care market in U.S.
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In terms of packaging, tube/bottle segment accounted for the largest revenue share in 2023
Offline segment led the global market with an overall revenue share in 2023
Air cushion segment is projected to exhibit a significant growth over the forecast period
Asia Pacific led the global BB cream market in 2023, with 41.7% of the revenue share and is projected to continue witnessing similar growth over the next few years.
Grand View Research has segmented the global BB cream market based on skin, end-use, SPF, packaging, distribution channel, and region:
BB Cream Skin Outlook (Revenue, USD Million, 2018 - 2030)
Dry
Normal
Oily
Combination
Sensitive
BB Cream End-use Outlook (Revenue, USD Million, 2018 - 2030)
Women
Men
BB Cream SPF Outlook (Revenue, USD Million, 2018 - 2030)
Below 15 SPF
Between 15-30 SPF
Above 30 SPF
BB Cream Packaging Outlook (Revenue, USD Million, 2018 - 2030)
Bottle / Tube
Air Cushion
BB Cream Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
BB Cream Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
UAE
List of Key Players in the BB Cream Market
Procter & Gamble
Shiseido Company, Limited
LVMH
L'ORÉAL GROUPE
Coty Inc.
Unilever
Estée Lauder Companies
Avon Products
CHANEL
Revlon
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