BB Cream Market Size, Share & Trends Analysis Report By Skin (Dry, Normal, Oily, Combination), By End-use, By SPF (Below 15 SPF, Between 15-30 SPF), By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

BB Cream Market Trends

The global BB cream market size was valued at USD 4.22 billion in 2023 and is projected to grow at a CAGR of 8.5% from 2024 to 2030. The growing cases of skin related issues such as acne, dark spots, blemishes, and redness is increasing the demand for BB cream. BB cream, also known as blemish balm cream or beauty balm cream, offers a natural appearance, diminishing wrinkles, and moisturized skin. It provides anti-aging benefits and protection from UV rays as well.

The increasing awareness about skincare is inclining consumer behavior towards products such as BB cream. It incorporates variety of skincare elements such as antioxidants, vitamins, and moisturizers skin. The hydration offered by BB cream heals the skin, making it glow brighter. The soothing ingredients such as niacinamide, glycerin, and others, present in BB cream formulation help to cure blemishes. It removes dead skin cells for a renewed complexion.

The increasing consumer preference towards natural and organic cosmetic products is driving the market growth. The shift to clean beauty has increased the demand for products made from natural ingredients, leading to the growth of the BB cream market. Moreover, due to busy lifestyles consumers prefer convenient and efficient beauty options, which provides a simple solution for achieving a perfect complexion.

Skin Insights

The dry segment dominated the market and accounted for a market share of 25.2% in 2023. The increasing awareness about skin type among consumers is driving the demand for specialized skin care products for all skin types. The rising pollution in the environment is leading to skin damage, making consumers inclined toward products such as BB cream. According to a study by Oxford Academic, more than 50% of adults and other individuals are affected by dry skin. BB creams offer hydration with ingredients such as glycerin, hyaluronic acid, and ceramides to address dryness.

The oily segment is expected to register the fastest CAGR of 9.2% during the forecast period. BB cream absorbs excess oil from the skin, without causing skin irritation. It contains kaolin clay, zinc oxide, and silica that helps absorb oil from the skin and offers a dewy appearance and a smooth matte look. It allows consumers to apply makeup, which isn’t washed off easily, driving the demand for BB cream.

End-use Insights

The women segment accounted for the largest revenue share in 2023. The skincare properties such as UV protection, moisturization, and other benefits offered by BB cream are attracting more women users. According to Aubree Mercure, 75% of women feel BB creams offer sufficient coverage to eliminate the need for foundation.The easy and convenient application of BB creams along with multiple advantages such as timesaving, natural look, sun protection, and other benefits is attributed to the segment growth.

The men segment is expected to register the fastest CAGR during the forecast period. The increasing awareness about skincare among men users is leading to the demand for skincare and makeup products. The busy lifestyle is resulting in the increased demand for minimal makeup product such as BB cream. Additionally, the social media influence and rising use of makeup products among men is also driving the segment growth.

SPF Insights

The between 15-30 SPF segment accounted for the largest revenue share in 2023. SPF 15 or above is preferred by consumers who spend most of the day indoors with brief periods of sun exposure. For consumers who are frequently outside, particularly in the sun's strongest hours and locations, then SPF 30 and above is used. These BB creams are water-resistant, thereby highly demanded by consumers.

The above 30 SPF segment is expected to register the fastest CAGR during the forecast period. The adequate sun protection offered by 30 SPF BB cream is attributing to the market growth. SPF 30 will prevent half of the radiation that SPF 15 would allow to reach your skin. SPF 30 is usually advised the most by dermatologists, leading to the high demand of this segment in the BB cream market.

Packaging Insights

The bottle/tube segment accounted for the largest revenue share in 2023. The increasing need for facial cleansers and moisturizers is driving the demand for bottle/tube segment. Squeezable plastic tubes have always been utilized for packaging in the personal care sector. The success of the blemish balm has motivated numerous companies to enhance their products with multifunctional packaging to provide added value.

The air cushion segment is expected to register a significant CAGR during the forecast period. The lightweight and space-efficient packaging provided by air cushion is driving the segment's growth. Air pads are made to evenly distribute pressure across the seat, which helps decrease pressure spots. This helps in protecting the product from getting damaged. Air cushions are suitable for busy lifestyles, as they provide a convenient and efficient method of use.

Distribution Channel Insights

The offline segment accounted for the largest revenue share in 2023. The in-store experience offers consumers a practical testing of the product. Consumers can purchase and utilize the product right away, without waiting for delivery. The rising urbanization is leading to the launch of stores that offer makeup trials, thereby propelling the offline market growth.

The online segment is expected to register the fastest CAGR during the forecast period owing to the e-commerce penetration across the globe. The rise in adoption of e-commerce has made it easier for consumers to buy beauty products such as BB creams through online shopping. It provides exclusive deals and competitive pricing that influences consumer behavior. Social media influencers and beauty bloggers have had a significant influence on e-commerce sales through the promotion of BB creams, leading to a robust demand.

Regional Insights

The North America BB cream market held a market share of 21.7% in 2023. The innovative product development in the region is boosting the growth of blemish balm (BB) cream market. Brands are creating new BB cream formulas to target individual skin issues and preferences. The increased variety of shades in the market has made BB creams more available to a broader range of customers. The growing interest in BB cream among working adults is boosting the market growth.

U.S. BB Cream Market Trends

The BB cream market in the U.S. experienced significant growth in 2023. Manufacturers are creating many skincare BB creams for sensitive, oily, and dry skin customers to enhance the U.S. market penetration. This is increasing the market presence of businesses by incorporating natural and organic elements in BB creams to support sustainability. Multiple skin specialists are creating consistent skincare products to address various skin problems and meet the needs of consumers.

Asia Pacific BB Cream Market Trends

Asia Pacific BB cream market dominated the global market with a market share of 41.7% in 2023. The rising urban population in the region is positively impacting the BB cream market growth. More number of people are interested in skin care products. In 2023, the World Bank Group stated 51, 95, 061.63 billion urban population in India. As people are getting more conscious about appearance and aesthetics, the market is expected to grow further in the coming years.

The BB cream market in China is expected to grow significantly due to rising disposable income, which has resulted in increased expenditure on beauty products. The growing interest of consumers in skincare is also fueling the market growth. Additionally, the influence of Korean beauty trends by the popularity of Korean dramas and their culture is driving the BB cream market growth.

Europe BB Cream Market Trends

Europe BB cream market is expected to grow at a CAGR of 8.4% over the forecast years. The busy lifestyles of consumers are leading to a high demand for time-saving beauty products. BB cream provides a practical solution by combining skincare and makeup into one product. The growing preference for easy and natural beauty aesthetics is resulting in the rising demand for BB creams in the region.

The BB cream market in the UK is expected to grow significantly due to the minimal makeup requirement of consumers in the region. Consumers prefer natural aesthetic options that are convenient to use. The widespread existence of beauty retailers and online shopping websites in UK has made it easier to distribute BB creams. The cold climate conditions in the region necessitate the requirement for BB cream as they moisturizes, and gives convenient coverage to the skin.

Key BB Cream Company Insights

Some of the key companies in the blemish balm (BB) cream market include L'ORÉAL GROUPE, CHANEL, Estée Lauder Companies, LVMH, Procter & Gamble, and others. The rising purchasing power has not just raised the desire for beauty products but has also boosted competition among different market participants. The focus of companies in the market is on introducing new packaging to expand their customer base.

• Estée Lauder Companies is a prominent company in luxury beauty globally. The company produces, promotes, and distributes high-quality skincare, cosmetics, perfumes, and haircare items, while also representing well-known luxury brands worldwide. Several well-liked brands such as MAC, Clinique, Aerin Beauty, Estée Lauder, and others are part of this company.

Recent Developments

• In July 2024, Dr.Jart+ announced its debut on Amazon premium beauty store in the U.S. The brand is introducing its innovative skincare products from Korea to a wider audience in the U.S.

• In April 2024, Anastasia of Beverly Hills announced the launch of a new product, BB cream, as a part of the company’s expansion in the luxury makeup market. It is a serum-boosted formula that offers sheer to light coverage and skincare.

• In November 2022, Monat announced the launch of BB Cream SPF 40 Broad-Spectrum Moisturizer. It is launched in 9 shades with moisturizing skin care ingredients.

BB Cream Market Report Scope

Global BB Cream Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global BB cream market report based on skin, end-use, SPF, packaging, distribution channel, and region.

• Skin Outlook (Revenue, USD Million, 2018 - 2030)

  • Dry

  • Normal

  • Oily

  • Combination

  • Sensitive

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Women

  • Men

• SPF Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 15 SPF

  • Between 15-30 SPF

  • Above 30 SPF

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • Bottle / Tube

  • Air Cushion

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • UAE