Baby Safety Products Market To Reach $26.4 Billion By 2030

Baby Safety Products Market Growth & Trends

The global baby safety products market size is expected to reach USD 26.4 billion by 2030, registering a CAGR of 5.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rise in government initiatives regarding infant safety has been driving the global market.

In 2017, out of 3,600 Sudden Unexpected Death Syndrome (SUID) in U.S., 38% of the deaths were due to Sudden Infant Death Syndrome (SIDS), also known as crib or cot death. Centers for Disease Control and Prevention (CDC), launched an initiative named Protect the Ones You Love to raise awareness among parents about the causes of child injury, SIDS, and SUID and how they can be prevented. These factors have been contributing to the demand for baby safety products.

Baby safety products such as monitors, cribs, and strollers provide safety and comfort to the babies either while travelling or when the parents are not around. To keep these products safe for infants, the governments around the world have taken certain initiatives. For instance, in Europe, the United Nations Economic Commission of Europe (UNECE) Regulation No. 44 and Regulation No. 129 have set standards for child restraint systems and every baby car seat must meet these standards.

The car seats segment dominated the market and accounted for a revenue share of 36.4% in 2023. Rising incidents of fatal car accidents is increasing the demand for baby car seats and is one of the prime factors responsible for the large market share. For instance, in China, more than 18,500 children under the age of 14 die annually due to road accidents. To control the number of accidents, manufacturers in China are coming up with new products through online and offline stores. For instance, Alibaba.com offers more than 32,000 baby car seat products.

The offline distribution channel accounted for the largest market revenue share in 2023. The online distribution channel is expected to register the fastest CAGR during the forecast period due to convenience, information accessibility, targeted marketing, subscription models, and global reach. Product comparison feature, detailed product overview, and easy exchange and refund options are making customers comfortable with shopping online.

Asia Pacific baby safety products market is anticipated to witness the fastest CAGR over the forecast period. The market in this region is primarily driven by an increase in birth rate and number of working mothers in countries such as China and India. According to EPRA International Journal of Economic and Business Review, the female labor participation rate has increased by 4.1% over the last three decades.

Rise in the number of new births in this region and large population are the major factors contributing to the baby safety products market growth in this region. For instance, according to The National Health and Family Planning Commission (NHFPC), the average number of new births in China each year is estimated to be 17 million to 20 million from 2016 to 2020.

The companies are coming up with new products to cater to consumer needs. For instance, Silver Cross Jet Ultra Compact Stroller folds down to a small size and is ultra lightweight. The industry is dominated by leading players such as Britax Child Safety, Chicco, Dorel Industries, Baby Cache, Baby’s Dream Furniture, Baby Jogger, Baby Trend, Combi, Cosatto, Graco, and Land of Nod.

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Baby Safety Products Market Report Highlights

• The car seats segment dominated the market and accounted for a revenue share of 36.4% in 2023. The segment’s growth is attributed to growing parental awareness about child safety while traveling.

• The offline distribution channel accounted for the largest market revenue share in 2023. The key factor in the offline distribution channel's dominance is parents frequently seek in-person guidance from experienced sales staff, particularly for complicated items such as car seats or monitors.

• North America baby safety products market dominated the market with a revenue share of 34.2% in 2023.

• The Asia Pacific baby safety products market is anticipated to witness the fastest CAGR over the forecast period.

Baby Safety Products Market Segmentation

Grand View Research has segmented global baby safety products market report based on product, distribution channel, and region:

Baby Safety Products Product Outlook (Revenue, USD Million, 2018 - 2030)

• Car Seats

• Strollers

• Monitors

• Others

Baby Safety Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Baby Safety Products Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players of Baby Safety Products Market

• Britax.

• Artsana S.p.A.

• Dorel Industries

• Baby Jogger, LLC.

• Baby Trend 

• Bugaboo International B.V.

• Compass Diversified

• DEX Products Inc.

• Goodbaby International Holdings Ltd.

• Nuna Intl BV