Baby Carrier Market Size To Reach $29.5 Billion By 2030

Baby Carrier Market Growth & Trends

The global baby carrier market size is expected to reach USD 29.5 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.1% over the forecast period. Growing demand for baby carriers on account of increasing popularity of functional carries that provide user-friendly experience to parents is expected to remain a key market trend. Factors such as durability, comfortability and price affordability are further driving the product demand. Moreover, use of this product is increasing in the urban areas, wherein the number of working class parents and their economic independency are growing.

Usage of baby carrier products is increasing in the developing countries of Asia Pacific including India, China, and Bangladesh. This is on account of inclination towards western standard of living and growing disposable income. Moreover, many new products are launched in Asia Pacific. In 2019, Baby Bjorn launched Baby Carrier One Air 2019 in China. This product uses a soft mesh material that keeps the infant’s hips in the M-position.

In November 2018, new companies such as KeaBabies have launched baby wrap carrier, which is a combination of wrap, sling, and buckle products. Moreover, usage of e-textile for manufacturing these types of baby care products provides the parents and the company with continuous analysis of the infant’s vitals. This helps the parents in understanding the growth of the toddler through their smartphone and helps the company in gaining more information on product development.

New product launches from leading companies are propelling manufacturers to develop new products that will provide even better benefits to the infant as well as the parents. For instance, in January 2019, Moby launched Moby 2 in 1 Carrier + Hip Seat Baby Carrier to provide relief from back pain to the parents after carrying the toddler.

Similarly, in November 2018, Bey Bee launched a variety of baby carrier products such as Bey Bee Ergonomic 3 Way 4 Seasons Hip Seat Baby Carrier, to allow the parents to carry the infants and toddlers in different and convenient position with better comfort. The company is focusing on developing new products in order to capture a larger share in the market.

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Baby Carrier Market Report Highlights

• The sling product segment is projected to ascend at a CAGR of 5.8% from 2024 to 2030. Buckle products dominated the global market with an overall share of 50.6 % in 2023

• The supermarkets/hypermarkets distribution channel segment dominated the market in 2023. This growth can be attributed to demographic trends that have shaped the distribution channels and the brand loyalty of various supermarkets/hypermarkets, which have fostered trust among consumers.

• Asia Pacific baby carrier market is anticipated to witness the fastest growth of 5.5% from 2024 to 2030. The growth of the market is influenced by the increasing birth rates in many countries such as China and India and rapid urbanization, which has changed the lifestyle of the people in the region

Baby Carrier Market Segmentation

Grand View Research has segmented the global baby carrier market report based on type, distribution channel, and region:

Baby Carrier Type Outlook (Revenue, USD Million, 2018 - 2030)

• Buckle

• Backpack

• Sling

• Others

Baby Carrier Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarket/Hypermarket

• Convenience Stores

• Online

Baby Carrier Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • UAE

  • South Africa

List of Key Players in the Baby Carrier Market

• Artsana S.p.A.

• BabyBjörn AB.

• Blue Box Company

• Ergobaby

• Lalabu.

• Goodbaby International Holdings Ltd.

• FirstCry

• Beco

• Infantino