Baby Carrier Market Size, Share & Trends Analysis Report By Type (Buckle, Backpack, Sling), By Distribution Channel (Supermarkets/Hypermarkets, Convenience store, Online), By Region, And Segment Forecasts, 2024 - 2030

Baby Carrier Market Size & Trends

The global baby carrier market size was valued at USD 20.9 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2030. The rising demand for baby carriers is being driven by the increasing need for working mothers to ensure the safety of their children while they are sleeping or traveling. This has led to a surge in demand for innovative baby carrier products, leading to intense competition in the market. As a result, companies are forming strategic alliances, focusing on product innovation, and making technological advancements such as developing easy-to-use baby carriers for infants and introducing crossable shoulder straps. These developments are reshaping consumer preferences and driving sales growth in the baby carrier market.

The expansion of certified baby-wearing consultants (individuals trained to instruct others on the safe and comfortable use of baby carriers) plays a crucial role in the market’s growth. Organizations such as Babywearing International, which is dedicated to educating parents and caregivers on the use of wraps and slings, are also significantly contributing to this trend.

Increased awareness about the benefits of babywearing, such as promoting healthy hip development in infants and fostering emotional bonds between parents and children, is expected to surge the demand for baby carrier products. Enhanced distribution channels, efficient supply chain management, and the rise of online shopping channels are also contributing to the market’s growth. Furthermore, product innovations offering versatility and safety, along with the introduction of eco-friendly materials, are appealing to environmentally conscious consumers, thereby driving the market forward.

The market is also positively influenced by enhanced distribution channels and efficient supply chain management. The proliferation of improved maternity boutiques, specialty stores, and department stores is heightening parents’ interest in these products. Additionally, the rise of digitization and online shopping channels has simplified product acquisition, serving as a significant factor in the market’s growth.

 Types Insights

The buckle type segment dominated the market and accounted for a share of 50.6% in 2023. The factors for the growth of the segment is attributed to the features offered by the product such as ease of convenience due to straightforward use which removes wrapping and tying issues, enhanced safety features such as adjustable straps, ergonomic designs, and secure buckles which increase surety among the parents to utilize the product, and with innovations there are new versatile options for the parents which offers different carrying positions such as front-inward, front-outwards, back carry, and hips which increases the utilization of this product in different activities such as hiking, cycling and other activities.

The sling type segment is anticipated to witness the fastest growth with a CAGR of 5.8% from 2024 to 2030. The growth of this segment is influenced by the growing emotional benefits between the parents and the children due to close contact after using the product, cost-effectiveness in comparison to the alternatives, innovation in designs and materials that offer comfort in breathing, and trendy styles. Eco-friendly fabric materials appeal to the consumer to be environment conscious. These factors are expected to grow the market significantly in the upcoming years.

Distribution Channel Insights

The supermarkets/hypermarkets distribution channel segment dominated the market in 2023. This growth can be attributed to demographic trends that have shaped the distribution channels and the brand loyalty of various supermarkets/hypermarkets, which have fostered trust among consumers. This trust ensures their choice of infant products from these outlets. Innovative marketing strategies employed by supermarkets/hypermarkets, particularly during seasons such as back-to-school periods and holidays, have also contributed to this growth. During these times, families are more inclined to shop for products according to their growing needs.

The online distribution channel segment is anticipated to witness the fastest growth from 2024 to 2030. The driving forces behind this growth include rapid internet usage and the influence of social media, which are shifting consumer preferences towards the convenience and variety offered by online shopping. The rise of mobile commerce and technology integration has enhanced the customer experience while shopping online. Additionally, increasing competition in the online market is leading to cost leadership and product development with a better product portfolio.

Regional Insights

North America baby carrier market dominated the market in terms of revenue share of 37.0% in 2023. The growth is attributed to the growing awareness of babywear benefits, which encourages parents to invest more in the products, shifting consumer preferences towards comfortable carriers that follow fashion trends, and the rise of e-commerce platforms that have transformed the market significantly.

U.S. Baby Carrier Market Trends

The U.S. baby carrier market dominated North America in 2023 due to innovation in the market by the local industry, offering multifunctional designs such as adjustable seating positions, modular components, and convertible designs. This is increasing the demand for the products in the country, and growing parenting philosophies about attachment parenting and emotional bonding are thus surging the demand for skin-to-skin contact products.

Canada baby carrier market is expected to grow significantly in the North American region from 2024 to 2030. The growth of the market in the country is influenced by increasing birth rates, which directly impact the demand for the products, rise in disposable incomes, growing awareness about infant health, and increasing consumer spending on baby products.

Europe Baby Carrier Market Trends

Europe's baby carrier market was identified as a lucrative region in 2023. The driving forces for the growth of the market are expected to be social media influence related to parenting products, including baby carriers, a well-established retail network that provides a diverse product portfolio to customers with enhanced customer services, and increasing safety and health concerns about children, which increases the demand for the products in the region.

The UK baby carrier market is expected to grow rapidly in the coming years due to the increasing number of single parents and nuclear families in the country, which require adaptable solutions for taking care of the children, thus growing the demand for the products, innovations in technology offering benefits such as breathable fabrics, machine-washable materials, and customized products appealing the consumers, the rise of the eco-friendly baby products are increasing the surge in demand for the products.

Asia Pacific Baby Carrier Market Trends

Asia Pacific baby carrier market is anticipated to witness the fastest growth of 5.5% from 2024 to 2030. The growth of the market is influenced by the increasing birth rates in many countries such as China and India and rapid urbanization, which has changed the lifestyle of the people in the region, leading to growing adoption of the product, increasing innovation with features such as ergonomics design and multifunctional capabilities thus attracting the consumers towards the products.

China baby carrier market held a substantial market share in 2023 owing to rising disposable incomes in the country, leading to increasing expenditure on baby products, including baby carriers, growing awareness of child's development, rising e-commerce growth with new and improved product offerings, and enhanced consumer experiences, and favorable government policies towards promoting the product is growing the market in the country significantly.

Key Baby Carrier Company Insights

Some of the key companies in the baby carrier market include Blue Box Company, ErgoBaby, Lalbu, Beco, and many more. Organizations are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions and partnerships with other major companies. 

• BabyBjörn AB. is a Swedish company that offers diverse products for 1-year-old to 3-year-old children with features such as state-of-the-art fabrics, ergonomic support for legs and hips, and padded back support.

• Ergobaby provides innovative products such as OMNI 360, EMBRACE, and AURA WRAP, as well as products with features such as lightweight, versatile styles, multiple ergonomic positions, and more.

Recent Developments

• In April 2024, Rebelstork formed a strategic partnership with industry leader Ergobaby. This collaboration involves the launch of new products under The ReLuvable Collective and is anticipated to expand both companies' markets while fostering joint initiatives to address environmental concerns.

• In September 2023, the U.S. Consumer Product Safety Commission issued a consumer alert regarding certain sling carriers. These products were found to violate federal safety standards and pose a significant risk of infant falls and suffocation.

Baby Carrier Market Report Scope

Global Baby Carrier Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global baby carrier market report based on type, distribution channel, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Buckle

  • Backpack

  • Sling

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarket/Hypermarket

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • UAE

    • South Africa