Android Set-Top Box Market Size To Reach $8.94 Billion By 2030

Android Set-Top Box Market Growth & Trends

The global android set-top box market size is anticipated to reach USD 8.94 billion by 2030, growing at a revenue-based CAGR of 4.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Some of the critical factors positively impacting the market growth include shift in viewer and media preferences from conventional platforms towards digital formats and the rise of OTT/IPTV platforms, such as Netflix and Amazon OTT. Additionally, growing internet penetration in emerging economies is also anticipated to boost the market growth over the coming years.

Android set-top boxes (STB) are expected to gain immense popularity among the masses owing to the growing awareness pertaining to internet-based set-top boxes and rising demand for high-quality audio and video content among the viewers. The technologically savvy customers are already accustomed to android devices and their user interface, ultimately making it easier for them to adapt to and operate such devices. Rising number of initiatives from regulatory authorities worldwide supporting the adoption of android STBs, such as migration from analog TV to digital TV, is further expected to drive the android STB market growth. The Telecom Regulatory Authority of India (TRAI) has announced its plans to completely shut down analog transmission by the end of 2023, in an attempt to drive the penetration of digital media format in lesser developed areas across the country.

Android-powered boxes are incorporated with several features such as Google Assistant, enabling users to discover content and to control the connected devices through voice command. Additionally, android STB operators provide linear as well as Subscription Video on Demand (SVoD) based models for consumers. These devices offer tremendous benefits to operators with a stable and consistent middleware architecture, high system integrity, and swift deployment of new features.

In 2018, Asia Pacific dominated the market in terms of volume attributed to growing adoption of internet and smart TV. Increasing consumption of online data owing to content digitization in developing countries, such as India, is anticipated to impel regional growth. North America is anticipated to exhibit a volume-based CAGR of over 22.0% over the forecast period. This is attributed to availability of Ultra-High-Definition (UHD) content and UHD devices. Changing consumer preference for OTT platforms such as Netflix and HBO for viewing content will drive the market in this region.

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Android Set-Top Box Market Report Highlights

• Based on content quality, the HD & Full HD segment dominated the global Android set-top box market and accounted for a revenue share of 93.7% in 2024.

• The offline distribution segment held the largest revenue share of the global android set-top box market in 2024, mainly driven by factors such as the increasing focus of manufacturers to develop effective offline distribution channels, availability of products in technology equipment stores, dedicated outlets, brand stores by companies, shopping malls, and others.

• Based on application, the residential segment dominated the global market for Android set-top boxes in 2024 largely influenced by the increasing demand from residential users, such as families and individuals who engage in home entertainment.

• The Asia Pacific android set-top box market dominated the global industry and accounted for a revenue share of 44.3% in 2024.

Android Set-Top Box Market Segmentation

Grand View Research has segmented the global android set-top box market on the basis of content quality, distribution channel, application, and region

Android Set-Top Box Content Quality Outlook (Revenue, USD Billion, Volume, Thousand Units, 2018 - 2030)

• HD & Full HD

• 4K & Above

Android Set-Top Box Distribution Channel Outlook (Revenue, USD Billion, Volume, Thousand Units, 2018 - 2030)

• Online

• Offline

Android Set-Top Box Application Outlook (Revenue, USD Billion, Volume, Thousand Units, 2018 - 2030)

• Residential

• Commercial

Android Set-Top Box Regional Outlook (Revenue, USD Billion, Volume, Thousand Units, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Benelux

  • Nordic Countries

  • Russia

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • Saudi Arabia

  • UAE

  • Egypt

  • Nigeria

  • South Africa

List of Key Players of Android Set-Top Box Market

• COMMSCOPE

• Coship Electronics

• Evolution Digital

• HUMAX Electronics Co., Ltd.

• Kaonmedia Co., Ltd.

• NVIDIA Corporation

• Sagemcom

• SDMC Technology Co., Ltd

• Shenzhen Skyworth Digital Technology Co. Ltd

• Vantiva