Alternative Data Market Size To Reach $135.72 Billion By 2030

Alternative Data Market Growth & Trends

The global alternative data market size is anticipated to reach USD 135.72 billion in 2030 and is projected to grow at a CAGR of 63.4% from 2025 to 2030. The increasing emphasis on gaining alpha from hedge funds is expected to boost the demand for alternative data. The asset managers from hedge funds, mutual funds, private equity funds, pension funds, unit trusts, life insurance companies, and other BFSI entities are highly inclined to use alternative data to derive predictive insights. Moreover, the use of alternative data for risk management processes is also expected to drive market growth.

Nowadays, data sources are not limited to transactions, and email receipts as companies are finding ways to extract data from various emerging sources. These include social media, web traffic, mobile devices, sensors, IoT-based devices, satellites, and e-commerce portals. The data analysts utilize this data in correlation with each other to derive various hidden patterns and insights. However, the data collected from some of these sources conflict with privacy regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Thus, the data aggregators and end-users need regulatory compliance, which ensures their datasets are free from Personal Identifiable Information (PII).

North America dominated the market and accounted for a revenue share of more than 58% in 2022. The region is estimated to continue its dominance over the forecast period from 2023 to 2030. The emerging presence of numerous alternative data providers in the U.S is the major driving factor. Companies such as Advan, Eagle Alpha, M Science, and YipitData are providing various types of alternative data, including credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile usage, satellite, weather data, social and sentiment data, and web scraped data. The acquisitions and partnership initiatives from companies such as Nasdaq and S&P Global Platts is further expected to fuel regional market growth.

On the other hand, Asia Pacific is expected to emerge as one of the fastest-growing regional markets over the forecast period. This is due to rising use-cases of alternative data in BFSI, retail, automotive, and telecommunication industries. The use of alternative data for investments and risk assessment, particularly from companies in emerging economies, such as India and China, is expected to boost the regional market growth. 

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Alternative Data Market Report Highlights

• Amidst the coronavirus pandemic, the companies are using alternative data collected from social media, mobile phones, applications, wearables, and other IoT-based devices to assess changes in consumer behavior patterns related to purchases and interests

• Based on end users, the industry is divided into hedge fund operators, investment institutions, retail companies, and other end users. The hedge fund operators segment dominated the market in terms of revenue with a revenue share of 68.0% in 2024.

• In the BFSI sector, fraudulent activities such as identity theft, money laundering, and unauthorized transactions pose significant threats

• North America held a significant share of around 56.8% in 2024 and is anticipated to maintain its dominance over the forecast period.

• The Asia Pacific region is expected to emerge as one of the fastest-growing regional markets because of the increasing use of data-driven research by investors. The regional market is anticipated to open significant growth opportunities for companies from emerging economies, such as India, Singapore, Thailand, and China.

Alternative Data Market Segmentation

Grand View Research has segmented the global alternative data market based on data type, industry, end use, and region:

Alternative Data Type Outlook (Revenue, USD Billion, 2017 - 2030)

• Credit & Debit Card Transactions

• Email Receipts

• Geo-location (Foot Traffic) Records

• Mobile Application Usage

• Satellite & Weather Data

• Social & Sentiment Data

• Web Scraped Data

• Web Traffic

• Other Data Types

Alternative Data Industry Outlook (Revenue, USD Billion, 2017 - 2030)

• Automotive

• BFSI

• Energy

• Industrial

• IT & Telecommunications

• Media & Entertainment

• Real Estate & Construction

• Retail

• Transportation & Logistics

• Other Industries

Alternative Data End-user Outlook (Revenue, USD Billion, 2017 - 2030)

• Hedge Fund Operators

• Investment Institutions

• Retail Companies

• Other End Use

Alternative Data Regional Outlook (Revenue, USD Billion, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• South America

  • Brazil

• Middle East & Africa

  • UAE

  • Saudi Arabia

  • South Africa

List of Key Players in the Alternative Data Market

• 1010Data

• Advan

• Dataminr

• Earnest Research

• M Science

• Preqin

• RavenPack

• Thinknum Alternative Data

• UBS Evidence Lab

• YipitData