Alcohol Wipes Market Size To Reach $870.6 Million By 2030

Alcohol Wipes Market Growth & Trends

The global alcohol wipes market size is expected to reach USD 870.6 million by 2030, registering a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is fragmented due to the presence of a large number of regional manufacturers and rigid supply chain. The growth is attributed to the versatile application and high demand for the product from healthcare industry. Hospitals and clinics adopt the product for maintaining cleanliness and hygiene in the critical areas such as Operation Theaters (OTs) and Intensive Care Units (ICUs). The wipes are also used for cleaning medical devices and equipment as alcohol helps kill bacteria and stop the growth of micro-organisms.

Rising consumer awareness regarding hygiene coupled with their increasing disposable income is projected to drive the demand for alcohol wipes. Rising use of the product to clean appliances printers, soldering machine, and gadgets is anticipated fuel the product demand. The high affordability and effectiveness of the product is projected to further boost the demand. Consumers use alcohol wipes to prevent acne-causing bacteria. However, the product can cause increased oil production, dryness, and acne for consumers with sensitive skin. This factor is anticipated to challenge growth of the alcohol wipes market.

Wet wipes industry is facing lot of challenges as the non-disposable wipes can clog the drainage systems. In 2018, the U.K. government announced the ban on single used products including the wipes to avoid this issue as well as to save the marine life. Stringent government regulations regarding product labeling to maintain transparency is anticipated to influence the market. Recently, Holland and Barrett, a U.K. based leading health retailer stopped selling wet wipes including alcohol wipes in its 800 stores in U.K and Ireland. The company is replacing these products with sustainable and biodegradable wipes made of natural fibers such as cotton and wooden pulp. Growing demand for eco-friendly and disposable wipes is creating room for the new entrants in the market.

Synthetic fabric material is estimated to be the largest shareholder in the market owing to the softness and absorbent properties of the material. Characteristics such as light weight, heat resistance, high absorbency, and softness are anticipated to bode well for the segment growth. The natural fabric material segment, on the other hand, is estimated register the fastest CAGR over the forecasted period due to growing green trend. Also, demand for flushable and bio-degradable wipes is boosting growth of the segment. Stern regulations regarding disposable wipes is driving the need for product enhancement among manufacturers.

Many players are introducing new products such as alcohol wipes with fragrance to attract more consumers. For instance, Swago launched its cologne-scented wipes for consumers who do not want to carry perfume bottles.

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Alcohol Wipes Market Report Highlights

• Synthetic alcohol wipes dominated the market with 83.8% share in 2023. These wipes are made from polyester, polypropylene, rayon, and specialty materials such as bi-component fibers and nanofibers which offer superior durability, absorbency, and softness.

• The personal and household segment is projected to grow at a CAGR of 3.7% during the forecast period owing to the heightened awareness about hygiene and sanitation among consumers.

• Natural alcohol wipes are expected to grow at the fastest CAGR during the forecast period owing to their biodegradability and environmental impact.

• The commercial segment dominated the market in 2023. The market surge can be attributed to rising demand from businesses across various sectors, including hospitality, retail, and transportation.

Alcohol Wipes Market Segmentation

Grand View Research has segmented the global alcohol wipes market on the basis of fabric material, end-use, distribution channel, and region:

Alcohol Wipes Fabric Material Outlook (Revenue, USD Million, 2018 - 2030)

• Natural

• Synthetic

Alcohol Wipes End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Personal & Household

• Commercial

Alcohol Wipes Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Convenience Stores

• Supermarkets/Hypermarkets

• Others

Alcohol Wipes Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • South Africa

  • UAE

List of Key Players in the Alcohol Wipes Market

• Cardinal Health

• CleanFinity Brands

• Pal International

• Vernacare Ltd.

• The Clorox Company

• GAMA Healthcare Ltd.

• Whitminster International

• Diamond Wipes International Inc

• Clarisan

• 3M