Advanced Analytics Market To Reach $305.42 Billion By 2030

Advanced Analytics Market Growth & Trends

The global advanced analytics market size is expected to reach USD 305.42 billion in 2030 and is projected to grow at a CAGR of 26.4% from 2025 to 2030. The market growth can be attributed to the increasing demand for advanced analytical solutions by companies across the retail, IT & telecom, and BFSI sectors, among others. These solutions help to process large volumes of data and determine fraudulent activities, thus ensuring data protection. For instance, IBM Cloud Pak for Security enables companies to identify hidden threats and make informed risk-based decisions.

Industries such as manufacturing, automotive, and pharmaceuticals are rapidly adopting artificial intelligence, machine learning, and big data to optimize their business processes. These technologies enable manufacturers to improve their production process, increase supply chain efficiency, and identify variables affecting the production quality, which bodes well for market growth. Moreover, as the demand for predictive solutions is growing, key players such as SAS Institute, Inc. and International Business Machines Corp. are introducing cutting-edge solutions that can be offered on cloud.

Advanced analytical solutions are emerging as an essential tool for predicting and forecasting trading patterns, electricity consumption patterns, and rush-hour traffic conditions. As such, many government agencies are making significant investments in these solutions. For instance, the Australian Institute of Health and Welfare uses predictive analysis to access large datasets, such as national hospitals’ databases. The agency uses a projection model to forecast Australian healthcare expenditure by combining various factors, such as population growth, the volume of service per treated case, and excess health price inflation.

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Advanced Analytics Market Report Highlights

• The cloud segment accounted for the largest market share of over 62% in 2024, owing to increasing data connectivity through hybrid and multi-cloud environments and the growing trend of digitalization.

• The big data analytics segment accounted for the largest market share of over 32% in 2024, owing to the growing adoption of IIoT and AI by various organizations to efficiently analyze information and make timely decisions.

• The small & medium enterprise (SME) segment is expected to grow at a significant rate during the forecast period. Owing to funding provided by several governments to SMEs to encourage the adoption of advanced analytical solutions such as SaaS.

• The BFSI end use segment accounted for the largest market share in 2024, owing to its heavy reliance on data for risk management, fraud detection, and customer insights.

• The advanced analytics market in the Asia Pacific is growing significantly at a CAGR of over 27% from 2025 to 2030. The Asia Pacific advanced analytics market is growing rapidly due to increasing digitalization across industries and the rise of e-commerce and fintech sectors.

Advanced Analytics Market Segmentation

Grand View Research has segmented the global Advanced Analytics market on the basis of application and region:

Advanced Analytics Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Big Data Analytics

• Business Analytics

• Customer Analytics

• Risk Analytics

• Statistical Analysis

• Others

Advanced Analytics Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

• On-premise

• Cloud

Advanced Analytics Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

• Large Enterprises

• Small and Medium Enterprises (SMEs)

Advanced Analytics End Use Outlook (Revenue, USD Billion, 2018 - 2030)

• BFSI

• Government

• Healthcare

• Military & Defense

• IT & Telecom

• Others

Advanced Analytics Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East & Africa

  • U.A.E

  • Saudi Arabia

  • South Africa

List of Key Players in the Advanced Analytics Market

• Alteryx, Inc.

• Google

• IBM Corporation

• Microsoft

• Oracle

• Salesforce, Inc.

• SAP SE

• SAS Institute Inc.

• Teradata Corporation

• TIBCO Software Inc