AdTech Market Size To Reach $3,359.41 Billion By 2030

AdTech Market Growth & Trends

The global AdTech market size is anticipated to reach USD 3,359.41 billion by 2030, growing at a CAGR of 22.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

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AdTech Market Report Highlights

• The global AdTech market is expected to grow at a CAGR of 22.4% from 2024 to 2030, driven by rising demand for data-driven marketing, a shift towards programmatic advertising, innovation in ad formats, and growth of mobile advertising.

• The services segment holds the biggest market share at 33.4% in 2023 and is expected to grow faster at a CAGR of 22.9% during the forecast period.

• The mobile advertising segment dominated the market with a share of 55.0% in 2023 and is projected to witness the fastest CAGR of over 23.2% during the forecast period.

• The retail & consumer goods segment dominated the market with a share of 27.2% in 2023 and is expected to expand at a CAGR of 22.1% during the forecast period.

• Regulations like GDPR and CCPA are impacting data-driven advertising methods. GDPR and CCPA restrict how businesses collect and use user data. This makes it harder for advertisers to gather detailed user profiles that were previously used for highly targeted advertising.

• The AdTech market in North America dominated the overall market in 2023 with a revenue share of 35.3%. Factors such as high digital ad spending, the presence of major AdTech companies, and robust data infrastructure propel the market growth.

AdTech Market Segmentation

Grand View Research has segmented the global AdTech market based on the offering, advertising type, advertising channel, advertising format, platform, enterprise size, industry vertical, and region.

AdTech Offering Outlook (Revenue, USD Billion, 2017 - 2030)

• Solution

  • Demand-Side Platforms (DSPs)

  • Supply-Side Platforms (SSPs)

  • Ad Networks

  • Data Management Platforms (DMPs)

  • Others

• Services

  • Professional Services

    • Training & Consulting

    • Advertising Type & Integration

    • Support & Maintenance

  • Managed Services

AdTech Advertising Type Outlook (Revenue, USD Billion, 2017 - 2030)

• Programmatic Advertising

• Non-Programmatic Advertising

AdTech Advertising Channel Outlook (Revenue, USD Billion, 2017 - 2030)

• Television Advertising

• Radio Advertising

• Digital Out-of-Home (DOOH) Advertising

• Others (Mobile/Tablet Advertising)

AdTech Market Advertising Format Outlook (Revenue, USD Billion, 2017 - 2030)

• Image

• Video

• Text

• Others

AdTech Market Platform Outlook (Revenue, USD Billion, 2017 - 2030)

• Mobile

• Web

• Others

AdTech Market Enterprise Size Outlook (Revenue, USD Billion, 2017 - 2030)

• Small and Medium Enterprise (SME)

• Large Enterprise

AdTech Market Industry Vertical Outlook (Revenue, USD Billion, 2017 - 2030)

• Retail & Consumer Goods

• BFSI

• Hospitality

• Media & Entertainment

• Transport & Logistics

• Healthcare

• IT & Telecom

• Education

• Others

AdTech Market Regional Outlook (Revenue, USD Billion, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Spain

  • Italy

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa

  • United Arab Emirates (UAE)

  • Kingdom of Saudi Arabia (KSA)

  • South Africa

List of Key Players in the AdTech Market

• Adobe

• Alibaba Group Holding Limited

• Amazon.com, Inc.

• Criteo

• Facebook Incorporation

• Google Incorporation

• Microsoft Incorporation

• SpotX

• Twitter Incorporation

• Verizon