Europe Motorbike Riding Gear Market To Reach $6.05 Billion By 2030

Europe Motorbike Riding Gear Market Growth & Trends

The Europe motorbike riding gear market size is estimated to reach USD 6.05 billion in 2030, growing at a CAGR of 5.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing significant growth, driven by a combination of factors that appeal to both safety-conscious and lifestyle-oriented motorcyclists. The increasing popularity of motorcycling as a lifestyle choice is a major driver, with many people in Europe embracing it as a hobby, sport, and practical mode of transport. Moreover, the sense of freedom and adventure associated with motorcycling, along with its convenience in navigating urban traffic and parking challenges, has led to a rise in motorbike ownership. This, in turn, has spurred demand for riding gear that enhances both safety and style.

Safety awareness is another critical factor contributing to the market's expansion. There is a growing emphasis on rider safety, influenced by awareness campaigns, stricter regulations, and advancements in protective technologies. Riders are increasingly invest in high-quality gear such as helmets, jackets, gloves, and boots to protect themselves on the road. The introduction of advanced materials, like impact-resistant fabrics and airbag jackets, has made riding gear more effective and appealing, further encouraging riders to prioritize their safety.

Fashion and identity also play a significant role in the rising demand for motorbike riding gear. For many enthusiasts, gear is not just about protection; it's a way to express their personality and make a fashion statement. Brands are responding by designing stylish, customizable gear that resonates with the motorbike culture popularized in movies, social media, and celebrity endorsements. This trend has made riding gear a desirable purchase, blending function with fashion.

The expansion of e-commerce and specialty retailers has also played a crucial role in the market's growth. The rise of online platforms has made it easier for consumers to access a wide range of motorbike gear, often with customization options that allow riders to personalize their equipment. Moreover, the enforcement of stringent safety standards in Europe has compelled riders to invest in certified gear, ensuring compliance with legal requirements while enhancing their safety on the road. This focus on quality and safety, combined with the growing popularity of motorcycling, is shaping the market's expansion and driving increased demand in Europe.

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Europe Motorbike Riding Gear Market Report Highlights

• Based on country, Italy is expected to grow with the fastest CAGR from 2024 to 2030 due to its deeply rooted motorcycling culture, with a significant number of enthusiasts who view motorcycling as both a sport and a lifestyle. This cultural affinity for motorbikes drives demand for high-quality riding gear that complements the Italian passion for style and performance.

• Based on product, the helmets segment held the largest share of the European market in 2023. There is a growing recognition of the importance of helmets in preventing head injuries and fatalities in motorbike accidents. Safety campaigns and education initiatives have raised awareness among riders about the crucial role helmets play in protecting their lives, leading to increased helmet usage.

• Based on category, the mass segment held the largest revenue share in 2023. As motorbike ownership increases, particularly among younger and entry-level riders, there is a growing demand for cost-effective riding gear that provides basic protection. Mass-category gear offers an entry point for these riders to equip themselves with necessary safety gear.

• Based on distribution channel, the sale of motorbike riding gears through the online channel is expected to grow at the fastest CAGR from 2024 to 2030. Online channels offer unparalleled convenience, allowing consumers to browse and purchase motorbike riding gear from the comfort of their own homes. Moreover, online channels provide access to a broader geographic reach compared to physical stores, driving the growth of this channel in the region.

Europe Motorbike Riding Gear Market Segmentation

Grand View Research has segmented the Europemotorbike riding gear market based on the product, category, distribution channel, and region:

Europe Motorbike Riding Gear Product Outlook (Revenue, USD Million, 2018 - 2030)

• Jackets

• Helmets

• Gloves

• Footwear

• Others

Europe Motorbike Riding Gear Category Outlook (Revenue, USD Million, 2018 - 2030)

• Mass

• Premium

Europe Motorbike Riding Gear Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Europe Motorbike Riding Gear Country Outlook (Revenue, USD Million, 2018 - 2030)

• Germany

• UK

• France

• Italy

• Spain

List of Key Players in the Europe Motorbike Riding Gear Market

• Alpinestars S.p.A

• Dainese S.p.A

• Schuberth GmbH

• KTM AG

• Bell Racing Europe SA

• REV’IT! Sport International B.V.

• Scorpion Sports Europe

• Fox Racing Inc.

• UFO PLAST S.r.l.

• Spidi Sport S.r.l.