Europe Licensed Sports Merchandise Market To Reach $9.00 Billion By 2030

Europe Licensed Sports Merchandise Market Growth & Trends 

The Europe licensed sports merchandise market size is anticipated to reach USD 9.00 billion by 2030 and is projected to grow at a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The strong fan culture surrounding sports plays a crucial role in driving the market growth. Europe has a rich history and passion for various sports, including football (soccer), rugby, cricket, tennis, and more. Fans are deeply attached to their favorite teams and athletes, and wearing licensed sports apparel allows them to express their support and affiliation. Sporting events, such as league matches and international tournaments, draw large crowds, and fans eagerly adopt merchandise featuring their beloved teams' logos, colors, and names.

In addition, manufacturers in these regions are partnering with local players, which is anticipated to significantly boost sales throughout the forecast period. For instance, in November 2022, Next partnered with Fanatics to offer a range of licensed sports merchandise on Next.co.uk. This is Fanatics' first partnership with a major retailer in Europe. Next will handle the online experience and fulfillment while using Fanatics' expertise to increase its sportswear selection. The expanded collection is now available on Next.co.uk for the whole family.

Germany has a strong sports culture, and sports footwear is an essential component of athletic performance and style. The country's passion for sports, particularly football, athletics, and other popular sports like basketball and tennis, creates a significant demand for licensed sports footwear. For instance, in May 2023, Adidas and Prada launched their first football footwear collection, combining the iconic styles of both brands. The collection includes the X Crazyfast, the Copa Pure, and the Predator Accuracy.

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Europe Licensed Sports Merchandise Market Report Highlights

• The licensed sports footwear segment is expected to grow at the fastest CAGR of 6.9% from 2024 to 2030, driven by brand loyalty, evolving fashion trends, and the rising popularity of athleisure. Also, the sports apparel segment accounted for the revenue share of 66% in 2023. The strong fan culture surrounding sports significantly contributes to the market's growth.

• Based on sport, the Formula 1 segment is projected to expand at the fastest CAGR of 4.9% from 2024 to 2030, with growth fueled by the sport’s global fan base, high race visibility, and the deep emotional connections fans have with teams, drivers, and the racing culture.

• Based on distribution channel, the online segment is anticipated to grow at the fastest CAGR of 7.3% from 2024 to 2030. Factors such as easy payment options and favorable return policies have shifted consumer preference toward online shopping.

• The UK market accounted for the revenue share of 33.7% in 2023, driven primarily by the immense popularity and passion for sports among the UK population.

Europe Licensed Sports Merchandise Market Segmentation

Grand View Research has segmented the Europe licensed sports merchandise market report based on sport, product, distribution channel, and country.

Europe Licensed Sport Merchandise Sport Outlook (Revenue, USD Million, 2018 - 2030)

• Football

  • Barcelona

  • Real Madrid

  • Bayern Munich

  • Liverpool

  • Man United

  • PSG

  • Arsenal

  • Chelsea

  • Juventus

  • Tottenham

  • Man City

  • Borussia Dortmund

  • Other UEFA Clubs

• Rugby

• Formula 1

• Basketball

• Cricket

• Tennis

• Ice Hockey

• Boxing

• Others

Europe Licensed Sport Merchandise Product Outlook (Revenue, USD Million, 2018 - 2030)

• Sports Apparel

  • T-Shirts & Tops

  • Sweatshirts & Hoodies

  • Jackets

  • Caps & Hats

  • Others

• Sports Footwear

• Toys & Games

• Accessories

• Others

Europe Licensed Sport Merchandise Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

  • Supermarkets and Hypermarkets

  • Specialty Stores

  • Campus Bootstores

  • Others

Europe Licensed Sport Merchandise Country Outlook (Revenue, USD Million, 2018 - 2030)

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

List of Key Players in the Europe Licensed Sports Merchandise Market

• Nike Inc.

• Adidas AG

• Puma SE

• Frasers Group

• Under Armour, Inc.

• Umbro (Iconix Brand Group)

• New Balance Athletics, Inc.

• Kappa (BasicNet S.p.A.)

• Mitre Sports International Ltd.

• Storelli Sports