Europe, Middle East & Africa Sports Nutrition Products Market To Reach $9.57 Billion By 2030

Europe, Middle East & Africa Sports Nutrition Products Market Growth & Trends

The Europe, Middle East & Africa sports nutrition products market size is estimated to reach USD 9.57 billion in 2030 and is expected to grow at a CAGR of 7.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers in the EMEA region are increasingly looking for sports nutrition products that align with their health goals and lifestyle preferences. This growing demand drives companies to innovate, offering products tailored to specific needs, such as weight management, muscle recovery, and enhanced endurance.

According to the report titled “Sports Nutrition: European Market, Consumer Trends, and Innovation,” published by the Atlantic Area Healthy Food Eco-System (AHFES) in collaboration with the European Commission in October 2021, Europe accounted for 64% of global sports nutrition product launches in 2020, followed by North America with 22%. The Middle East and Africa region accounted for approximately 2% of global sports nutrition product launches tracked in 2020.

Traditionally, sports nutrition products were designed specifically for athletes and sports professionals. However, the market is shifting toward mainstream consumption due to high demand from a diverse group of consumers. Both professional athletes and amateur exercisers are now seeking products that provide an extra boost in their workout routines, aid pre-workout preparation, and support post-workout recovery. This trend has gained significant traction in Europe.

Furthermore, consumers are growing interested in personal health and well-being. There is also increasing awareness of the importance of fitness and physical performance for promoting mental health and preventing chronic diseases. These factors are driving the development of new sports nutrition products to meet the rising consumer demand, leading to an increase in product launches in the sports nutrition category across Europe.

The market is witnessing a significant shift toward multifunctional ingredients and holistic formulations that cater to a wide range of health, well-being, and performance benefits. This trend is driven by consumers’ growing awareness of the interconnectedness of physical and mental health and their preference for products that align with broader lifestyle goals, such as plant-based diets and overall wellness.

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Europe, Middle East & Africa Sports Nutrition Products Market Report Highlights

• The sports non-protein products market is expected to grow at a CAGR of 6.4% from 2024 to 2030. Consumers are becoming more knowledgeable about their specific nutritional needs beyond protein intake, leading to increasing interest in products that offer energy, hydration, recovery, endurance, and cognitive benefits.

• The sales of sports nutrition products through online channels are expected to grow at a CAGR of 8.5% from 2024 to 2030. Online platforms often offer a much wider variety of sports nutrition products than physical stores. This includes international brands, niche products, and hard-to-find items that may not be available in local specialty stores or hypermarkets.

• The sports protein RTDs market is expected to grow at a CAGR of 8.4% from 2024 to 2030. One of the most significant advantages of sports protein RTDs is their convenience. RTDs are ready for immediate consumption, requiring no preparation or mixing, which makes them highly appealing to consumers.

• The Middle East & Africa sports nutrition products market is expected to grow at a CAGR of 5.5% from 2024 to 2030. In the Middle East, particularly in countries like the UAE and Saudi Arabia, there is a rising interest in fitness and wellness. Gym memberships have been growing rapidly, with many people adopting fitness regimes to combat lifestyle-related health issues such as obesity and diabetes.

Europe, Middle East & Africa Sports Nutrition Products Market Segmentation

Grand View Research has segmented the Europe, Middle East & Africa sports nutrition products market based on category, distribution channel, and region:

Europe, Middle East & Africa Sports Nutrition Products Category Type Outlook (Revenue, USD Billion; Volume, Units, 2018 - 2030)

• Sports Protein Products

  • Protein/Energy Bars

  • Sports Protein Powder

  • Sports Protein RTD

• Sports Non-Protein Products

Europe, Middle East & Africa Sports Nutrition Products Distribution Channel Outlook (Revenue, USD Billion; Volume, Units, 2018 - 2030)

• Supermarkets & Hypermarkets

• Specialty Stores

• Online

• Others

Europe, Middle East & Africa Sports Nutrition Products Regional Outlook (Revenue, USD Billion; Volume, Units, 2018 - 2030)

• Europe

  • Germany

  • UK

  • France

  • Spain

  • Italy

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

List of Key Players of Europe, Middle East & Africa Sports Nutrition Products Market

• Glanbia Plc

• The Hut Group (Myprotien)

• KRÜGER GROUP

• PepsiCo

• Abbott

• RAUCH SPORT Isotonic

• Herblife

• Olvi Plc

• United Soft Drinks

• USN - ultimate sports nutrition