Europe, Middle East & Africa Outdoor Candle Market To Reach $696.7 Million By 2030

Europe, Middle East & Africa Outdoor Candle Market Growth & Trends

The Europe, Middle East & Africa outdoor candle market size is estimated to reach USD 696.7 million by 2030, registering a CAGR of 5.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Outdoor candles have a great significance in celebrations, religious ceremonies, get-togethers, and festivals. They not only provide lighting and create a beautiful ambiance for the festival season but can also have a calming effect on the mind. According to a blog post by Affiliate UNguru, 35% of all candle sales take place during Christmas. In addition, theme-based outdoor parties, events, and weddings have been contributing to the product demand.

Over the past few years, consumers have been gaining interest in home gardens, patio constructions, and creating a green and comfortable outdoor atmosphere that can be used for outdoor cooking and partying. This trend also presents a lucrative growth opportunity for the market in the residential sector. Moreover, a variety of products containing various essential oils can help in keeping bugs and mosquitoes at bay, which also boosts the overall demand in residential as well as commercial applications.

Many manufacturers are focusing on importing candles from countries, such as China, India, and Vietnam, due to low product prices. As per the European Candle Association, imports from China and other low-cost countries, such as India or Vietnam, have witnessed an increase since antidumping duties were stopped four years ago.

According to the European Commission, in 2018, the import of candles from non-EU countries came mainly from China (€237 million, or 66% of extra-EU imports of candles), the United States (€61 million, 17%), and Vietnam (€24 million, 7%), followed by India (€16 million, 4%), Switzerland and Ukraine (each €4 million, 1%), the Dominican Republic (€3 million, 1%), and Thailand and Hong Kong (each €2 million, 1%). Almost two-thirds of EU candle exports went to three countries namely, Switzerland (€43 million, or 23% of extra-EU exports of candles), Norway (€41 million, 22%), and the United States (€34 million, 18%), followed by Russia (€9 million, 5%), China (€5 million, 3%), Iceland and Ukraine (each €4 million, 2%), and the United Arab Emirates (€3 million, 2%).

The soy wax type segment is estimated to register the fastest CAGR over the forecast period, due to the high demand for soy wax candles as they are completely plant-based, which makes them a renewable resource. A lot of consumers are abstaining from consuming any animal products. Most soy wax candles are made without the use of stearic acid (animal-based), which is used to harden the wax. Soy wax is derived from soybean. It is a hydrogenated vegetable that solidifies at room temperature. Soy wax does not contain anything artificial, which makes it a better alternative to paraffin wax. These factors are expected to boost the segment growth over the forecast years.

The online distribution channel segment is estimated to record the significant CAGR over the forecast period. Online channels include aggregators as well as manufacturer-hosted e-commerce sites. Manufacturers have realized the potential of online sales channels and thus, host their shopping websites to better cater to rising demand and improve profit margins. Third-party sellers sell products of major manufacturers as well as local producers. They excel by establishing a strong supply chain that extends geographical borders. Thus, when customers want to buy from international players that might not be available in a certain country, third-party suppliers offer the perfect solution.

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Europe, Middle East & Africa Outdoor Candle Market Report Highlights

• By wax type, the paraffin wax type segment accounted for the largest share of over 75.2% in 2024, driven by its cost-effectiveness and versatility. However, the soy wax segment is expected to record the fastest CAGR over the forecast period

• The offline distribution channel segment accounted for the largest revenue share of more than 78.6% in 2024, attributed to the sensory experience they offer.

• Germany led the overall market accounting for the largest revenue share of over 25.5% in 2024, attributed to the rising demand for artisanal and designer candles.

Europe, Middle East & Africa Outdoor Candle Market Segmentation

Grand View Research has segmented the Europe, Middle East & Africa outdoor candle market based on wax type, distribution channel, and country:

Europe, MEA Outdoor Candle Wax Type Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Paraffin

• Soy Wax

• Bees Wax

• Palm Wax

• Others

Europe, MEA Outdoor Candle Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Europe, MEA Outdoor Candle Country Outlook (Revenue, USD Million, 2018 - 2030)

• Europe, Middles East & Africa

  • UK

  • Germany

  • France

  • South Africa

  • Rest of EMEA

List of Key Players in the Europe, Middle East & Africa Outdoor Candle Market

• Yankee Candle

• Scentsy

• IKEA

• Bolsius

• PartyLite

• Cire Trudon

• La Jolíe Muse

• Diptyque

• Nest Fragrances

• WoodWick