Central And South America Automotive Wrap Films Market To Reach $207.3 Million By 2030

Central & South America Automotive Wrap Films Market Growth & Trends

The Central and South America automotive wrap films market size is anticipated to reach USD 207.3 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 3.8% from 2025 to 2030. Automotive wrap films are increasingly being used in various applications including light, medium, and heavy duty vehicles. Growing sign and graphics industry, increasing demand for outdoor advertising, and low cost of wrap films compared to vehicle paint are the prominent factors propelling the market growth.

Rising market for out-of-home or outdoor advertising in emerging countries, such as Argentina, Brazil, Mexico, Chile, and Columbia is anticipated to drive the demand for auto wrap films. Factors such as, rapid urbanization and popular trend of vehicle customization are expected to further propel the product demand. Advancements in printhead, inkjet, and media technologies is also likely to fuel the market growth. Changing consumer lifestyle, rise in youth population, and popularity of automobile graphics are the other key regional growth drivers.

Transit advertising has emerged as an effective means of outdoor advertising in recent years. Application of automotive wrap films helps turning any vehicle into a moving billboard, thereby allowing the ability to reach millions of consumers. Auto wrap films also protect the vehicle from scratches, scuffs, stone chipping, and sun fading, thus encapsulating the vehicle finish and maintaining its resale value. Fleet wraps are suitable for promotion and advertisement of new products as well as marketing events. It boosts brand recognition by 15 times more than other advertising mediums. The developing product distribution channels has also made these products readily available to the users. All these factors are anticipated to positively influence growth of the Central and South America automotive wrap films market over the forecast period.

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Central And South America Automotive Wrap Films Market Report Highlights

• Light duty vehicles emerged as the fastest growing application segment in 2024. Auto wrapping is cost-effective solution than automotive paint, especially for high-end vehicles 

• Vinyl segment is anticipated to witness significant growth over the forecast period. Rising demand for environment-friendly and energy saving products and solutions is expected to drive the demand of vinyl films over polyurethane films 

• Brazil accounted for 35.2% of the Central & South America market share in 2024 and is projected to expand at a CAGR of 19.7% over forecast period 

• Increasing investment from government and private institutions in the regional transportation sector to replace old vehicles fleet is expected to drive the growth 

• The automotive wrap films market in Peru is expected to grow at a CAGR of 7.9% over the forecast period, owing to the rising popularity of wraps as an advertising medium. 

• The Mexico automotive wrap films market had a revenue share of 25.1% in 2024, driven by advancements in printing technology that allows for vibrant and customizable designs.

Central And South America Automotive Wrap Films Market Segmentation

Grand View Research has segmented the Central and South America automotive wrap films market report based on application and country:

Central And South America Automotive Wrap Films Application Outlook (Revenue, USD Million, 2018 - 2030)

• Heavy Duty Vehicles

• Medium Duty Vehicles

• Light Duty Vehicles

Central And South America Automotive Wrap Films Country Outlook (Revenue, USD Million, 2018 - 2030)

• Central and South America

  • Brazil

  • Argentina

  • Mexico

  • Chile

  • Colombia

  • Peru

  • Rest of CSA

List Of Key Players in the Central And South America Automotive Wrap Films Market

• Avery Dennison Corporation

• Arlon Graphics, LLC

• 3M

• Kay Premium Marking Films (KPMF) Ltd.

• Ritrama S.p.A.

• Hexis S.A.

• VViViD Vinyl

• ORAFOL Europe GmbH

• JMR Graphics.