Central And South America Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Heavy Duty Vehicles, Medium Duty Vehicles, Light Duty Vehicles), By Country, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Central and South America automotive wrap films market size was valued at USD 165.7 million in 2024 and is projected to register a CAGR of 3.8% from 2025 to 2030. This growth is attributed to the increasing demand for vehicle personalization allows consumers to express individuality through unique designs, making wraps a popular alternative to traditional paint. In addition, advancements in wrap technology have improved durability and ease of installation, enhancing consumer confidence. Furthermore, the rising use of vehicle wraps for business advertising further fuels market expansion as companies leverage mobile advertising to reach broader audiences.

The rising trend of vehicle customization in Central and South America is significantly boosting the demand for automotive wrap films. Consumers are increasingly eager to personalize their vehicles, increasing their interest in high-quality, durable, and visually striking wrap options. This trend resonates particularly with younger demographics, who are more inclined to invest in modifications that reflect their unique identities.

In addition, the automotive industry in the region is expanding rapidly, contributing to the growth of the wrap film market. As the number of vehicles on the roads increases, so does the need for maintenance and aesthetic enhancements. Wrap films provide an economical way for vehicle owners to protect their cars from damage while improving their appearance.

Moreover, advancements in digital printing technologies are playing a crucial role in this market's growth. The ability to produce highly customized and vibrant designs makes wraps more appealing to consumers seeking distinctive vehicle aesthetics. As digital printing becomes more accessible and affordable for service providers, it further encourages the adoption of automotive wraps among consumers eager to stand out on the road.

Application Insights

Light-duty vehicles dominated the market and accounted for the largest revenue share of 48.8% in 2024, attributed to increasing e-commerce activities necessitating efficient last-mile delivery solutions, driving demand for versatile light-duty vehicles that can navigate urban environments. In addition, the shift toward sustainable transportation has prompted consumers to seek vehicles with lower emissions, enhancing the appeal of wraps that provide both protection and aesthetic upgrades. Furthermore, government incentives promoting electric and hybrid vehicles also contribute to this trend as consumers look to customize their eco-friendly options.

Medium-duty vehicles are expected to grow at a CAGR of 4.5% over the forecast period, owing to the expansion of infrastructure projects across the region has increased the need for medium-duty trucks capable of transporting goods and equipment efficiently. In addition, the growing focus on fuel efficiency and environmental sustainability has led businesses to invest in vehicles that meet operational needs while aligning with eco-friendly practices. Furthermore, as companies seek to enhance their brand visibility, vehicle wraps are an effective advertising medium, making them a popular choice among medium-duty vehicle owners looking to stand out while promoting their services.

Country Insights

Brazil Automotive Wrap Films Market Trends

Brazil automotive wrap films market dominated the Central and South American market and accounted for the largest revenue share of 35.2% in 2024, attributed to the increasing demand for vehicle personalization. As consumers become more inclined to customize their vehicles, the appeal of high-quality wraps has surged. In addition, the rising disposable income among the middle class allows more individuals to invest in aesthetic upgrades for their cars. Furthermore, the Brazilian automotive sector is also expanding, with a growing number of vehicles on the road, further boosting the demand for protective and decorative wrap films. 

Peru Automotive Wrap Films Market Trends

The automotive wrap films market in Peru is expected to grow at a CAGR of 7.9% over the forecast period, owing to the rising popularity of wraps as an advertising medium. Businesses increasingly utilize vehicle wraps to promote their brands and products, taking advantage of mobile advertising's cost-effectiveness. In addition, the expanding automotive industry in Peru, coupled with a growing interest in vehicle customization among younger consumers, supports this trend. Furthermore, the affordability of wrap films compared to traditional paint jobs makes them an attractive option for many vehicle owners.

Mexico Automotive Wrap Films Market Trends

The Mexico automotive wrap films market had a revenue share of 25.1% in 2024, driven by advancements in printing technology that allows for vibrant and customizable designs. This technological progress has made wraps more accessible and appealing to consumers and businesses. In addition, the strong presence of international brands in Mexico encourages vehicle owners to enhance their cars' aesthetics through wraps. Furthermore, the increasing focus on brand visibility among companies further drives demand for vehicle wraps as effective marketing tools in a competitive marketplace.

Key Central And South America Automotive Wrap Films Company Insights

Some of the key companies in the market include Avery Dennison Corporation, Arlon Graphics, LLC, 3M, and others. These companies adopt strategies, including new product launches and strategic partnerships, to enhance their market presence. In addition, mergers and acquisitions are being utilized to expand distribution networks and strengthen competitive positioning in the region.

• Arlon Graphics, LLC manufactures high-performance automotive wrap films and is particularly known for its innovative CalWrap series. This product line features FLITE Technology, which enhances ease of application and efficiency during installation. The company focuses on vehicle graphics, offering durable and visually appealing solutions for personal and commercial vehicles.

• 3M manufactures products for various segments, including cast and calendered films, which provide different finishes and durability levels. The company’s automotive wraps are widely used for personalizing vehicles and promoting brand visibility through effective advertising solutions.

Recent Developments

• In July 2024, Avery Dennison announced the launch of the digital print film SP 1504 Easy Apply RSaimed at environmentally conscious vehicle wrapping and corporate branding in Australia and New Zealand. This new automotive wrap film is expected to reduce greenhouse gas emissions than traditional PVC options and is free from harmful chemicals.

Central and South America Automotive Wrap Films Market Report Scope

Central And South America Automotive Wrap Films Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Central and South America automotive wrap films market report based on application and country.

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Heavy Duty Vehicles

  • Medium Duty Vehicles

  • Light Duty Vehicles

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Central and South America

    • Brazil

    • Argentina

    • Mexico

    • Chile

    • Colombia

    • Peru

    • Rest of CSA