Canada Functional Foods & Natural Health Products Market To Reach $10.48 Billion By 2030

Canada Functional Foods & Natural Health Products Market Growth & Trends

The Canada functional foods and natural health products market size is expected to reach USD 10.48 billion by 2030, registering to grow at a CAGR of 7.7% from 2024 to 2030 according to a new report by Grand View Research, Inc. Rising prevalence of chronic diseases such as arthritis, cardiovascular problems, and diabetes coupled with the advantages associated with plant-extracted drugs over synthetic drugs are the factors expected to propel the overall demand.

Additionally, introduction of innovative products and technological advancements in health and wellness industry are anticipated to boost the market growth. A majority of food manufacturing companies have started using prebiotics as the primary ingredient to provide better nourishment and reduce health problems caused by harmful bacteria. Increasing demand for high functional foods to boost immunity and digestion is expected to drive the segment over the forecast period.

Although the presence of stringent regulations pertaining to the use of prebiotics and other dietary supplements is expected to restrict the segment growth, increasing involvement of regulating bodies in healthcare sector is expected to stimulate the growth in the forthcoming years.

Dairy products had the highest penetration in 2018 in terms of value. Milk-based drinks, spreads, and yogurts are rich in compounds and have good delivery systems for functional foods. Milk and dairy products contain constituents such as bioactive peptides, proteins, conjugated linoleic acid, calcium, omega-3 fatty acids, and vitamin D. These constituents have proven to show remarkable results including anti-carcinogenic, antihypertensive, anti-inflammatory, immune-modulating, hypocholesterolemic, and antimicrobial properties. These constituents help lower cholesterol absorption, drastically reduce blood pressure, and also reduces obesity-related metabolic disorders which is anticipated to boost the product demand during the forecast period.

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Canada Functional Foods & Natural Health Products Market Report Highlights

• Dairy products dominated the market and accounted for a share of 38.5 % in 2023. The growing demand for probiotics is significantly shaping the functional dairy products market in Canada, as consumers increasingly recognize the benefits of probiotics for gut health.

• The weight management segment dominated the market in the year 2023. Canada has seen a concerning rise in obesity rates in recent years, leading to increased consumer demand for functional foods that can aid in weight management. Canadians are seeking out products that can help them control their calorie intake, boost their metabolism, or promote feelings of fullness and satiety, aligning with their goals of weight loss or maintenance.

• Manufacturers are highly fragmented and are looking for new channels to reach a wide range of customers. The Canada functional foods and natural health products market is led by small and medium enterprises. Some of the manufacturers are General Mills Inc.; Nestlé SA; Kellogg Company; Mondelez International; Hearthside Food Solutions LLC; Mars Incorporated; Herbalife; and others.

Canada Functional Foods & Natural Health Products Market Segmentation

Grand View Research has segmented the Canada functional foods and natural health products market based on product, application and ingredient:

Canada Functional Foods & Natural Health Products Product Outlook (Revenue, USD Million, 2020 - 2030)

• Bakery & Cereals

• Dairy Products

• Meat, Fish, & Eggs

• Soy Products

• Fats & Oils

• Others

Canada Functional Foods & Natural Health Products Application Outlook (Revenue, USD Million, 2020 - 2030)

• Sports Nutrition

• Weight Management

• Immunity

• Digestive Health

• Clinical Nutrition

• Cardio Health

• Others

Canada Functional Foods & Natural Health Products Ingredients Outlook (Revenue, USD Million, 2020 - 2030)

• Carotenoids

• Dietary Fibers

• Fatty Acids

• Minerals

• Prebiotics & Probiotics

• Vitamins

• Others

List of Key Players in Canada Functional Foods & Natural Health Products Market

• General Mills Inc.

• Nestlé SA

• Kellogg Company

• Mondelez International

• Hearthside Food Solutions LLC

• Mars, Incorporated

• Herbalife

• Bellring Brands, Inc

• Caveman Foods LLC

• 1440 Foods