Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Research Methodology
1.3. Research Scope & Assumption
1.4. Information Procurement
1.4.1. Purchased Database
1.4.2. GVR’s Internal Database
1.4.3. Secondary Sources & Third-Party Perspectives
1.4.4. Primary Research
1.5. Information Analysis
1.5.1. Data Analysis Models
1.6. Market Formulation & Data Visualization
1.7. Data Validation & Publishing
Chapter 2. Public Relations Market Intelligence
2.1. Category Definition
2.2. Category Intelligence
2.2.1. Market Size
2.2.2. Trends
2.2.3. Drivers
2.2.4. Challenges
2.2.5. Segmental Outlook
2.2.6. Regional Outlook
2.3. Technology
2.3.1. Emerging Technology
2.3.2. Best Practices in the Industry
2.4. Regulatory Landscape
2.5. Porter’s Five Forces Analysis
2.5.1. Bargaining power of suppliers
2.5.2. Bargaining power of buyers
2.5.3. Threat of substitutes
2.5.4. Threat of new entrants
2.5.5. Competitive rivalry
Chapter 3. Public Relations Market Supplier Intelligence
3.1. Identification of top 12 service providers
3.1.1. Coyne Public Relations, LLC
3.1.2. Daniel J. Edelman Holdings, Inc.
3.1.3. FINN Partners
3.1.4. Fleishman-Hillard Group Limited
3.1.5. Interpublic Group of Companies, Inc.
3.1.6. Ketchum, Inc.
3.1.7. Ogilvy
3.1.8. Omnicom Group Inc.
3.1.9. PR Consulting Dentsu Inc.
3.1.10. Publicis Groupe S.A.
3.1.11. Weber Shandwick
3.1.12. WPP plc
3.2. Public Relations Supply Chain Analysis
3.3. Public Relations Supplier Landscape
3.4. Public Relations Supplier Ranking Methodology
3.4.1. Supplier Operational Capabilities
3.4.1.1. Industries Served
3.4.1.2. Years in Service
3.4.1.3. Geographical Service Provision
3.4.1.4. Revenue Generated
3.4.1.5. Employee Strength
3.4.1.6. Regulatory Certifications
3.4.1.7. Key Clients
3.4.2. Supplier Functional Capabilities
3.4.2.1. Investor Relations
3.4.2.2. Public Affairs
3.4.2.3. Event Management
3.4.2.4. Crisis Management
3.4.2.5. Corporate Communications
3.4.2.6. Others
3.5. Public Relations Supplier Scoring Criteria
3.6. Public Relations Supplier Positional Matrix (SPM)
3.6.1. Rulers
3.6.2. Challengers
3.6.3. Loungers
3.6.4. Niches
3.7. Public Relations Supplier Market Concentration
3.7.1. Industry structure
3.8. Recommended Public Relations Service Providers
3.8.1. Supplier 1 with detailed profile
3.8.2. Supplier 2 with detailed profile
3.8.3. Supplier 3 with detailed profile
Chapter 4. Competitive Landscape
4.1. Recent Supplier Developments with Measured Impact
4.1.1. Joint Ventures
4.1.2. Mergers & Acquisitions
4.1.3. Collaborations or Partnerships
4.1.4. Other major developments
4.2. Supply-Demand Analysis
4.2.1. Supply Analysis
4.2.2. Demand Analysis
Chapter 5. Public Relations Pricing and Cost Intelligence
5.1. Cost Structure Overview
5.1.1. Labor
5.1.2. Technology (Hardware / Software)
5.1.3. Rent & Utilities
5.1.4. Advertisement & Marketing
5.1.5. Training
5.1.6. Others
5.2. Pricing Intelligence
5.2.1. Factors Influencing the Rates of Public Relations Services
5.2.1.1. Geographic Location
5.2.1.2. Experience & Expertise of the Team
5.2.1.3. Scope of Services
5.2.1.4. Agency Size
5.2.1.5. Payment Terms
5.2.1.6. Technological Capabilities
5.2.2. Pricing Model Analysis
5.2.2.1. Fixed-fee or,
5.2.2.2. Value based or,
5.2.2.3. Dynamic pricing model or,
5.2.2.4. Competitive pricing model or,
5.2.2.5. Others
5.2.3. Public Relation Services Rate - Service Provider’s Quotation
Chapter 6. Sourcing Intelligence
6.1. Engagement Model
6.1.1. Fully Outsourcing Model or,
6.1.2. Partial/Hybrid Outsourcing Model or,
6.1.3. In-house Product Development Model or,
6.1.4. Shared Service Model
6.2. Operating Model
6.2.1. Basic Provider or,
6.2.2. Approved Provider or,
6.2.3. Performance-based Model or,
6.2.4. Others
6.3. KPI/SLA Elements
6.4. Negotiation Strategies
6.5. LCC/BCC Sourcing Analysis
6.5.1. India
6.5.2. U.S.
6.5.3. U.K.
6.5.4. Australia
6.5.5. Japan
6.5.6. Insights on top 2 LCC/BCC Countries
Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process
Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier
Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.
A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.