Primary Market Research Services Procurement Intelligence Report, 2024 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Published Date: Jul, 2024
Base Year for Estimate: 2023
Report ID: GVR-P-10589
Format: Electronic (PDF)
Historical Data: 2021 - 2022
Number of Pages: 60

Supplier Screening Criteria

Identification of Initial List of Suppliers

Suppliers are identified through secondary research, industry articles, association reports, and government publications

Basic details were captured to get more knowledge and insight for the suppliers identified

Finalizing Suppliers

Operational and functional capabilities are mapped by analyzing supplier product and service portfolio

Primary research was conducted to validate the information captured from secondary research

Personnel contacted during the course of the report include:

Suppliers
Industry Experts
Associations
End Users using the products

Suppliers not offering Primary Market Research Services are listed under eliminated supplier list

Supplier Recommendation

Each supplier finalized was benchmarked based on the capabilities being offered by them

All the capabilities mapped were assigned weightage as per category standards

Rankings was ascertained based on the weightage provided and suppliers are recommended accordingly

Supplier Ranking Methodology

The suppliers are divided into the below mentioned four quadrants in the matrix with the help of the weightage assigned to each of the categories:

Rulers
Challenger
Niche
Lounger

The weightages are considered based on category importance, alterations can be provided based on client specific requirement

X Axis

The operational capabilities are laid on the X axis
Suppliers gain advantage if they possess more capabilities as compared to their peers
Suppliers ranked higher in this category might have good employee strength, higher revenue, greater geographical presence, etc.

Y Axis

The functional capabilities are laid on the Y axis
It defines the core business capabilities of a supplier
Suppliers get ranked higher in this category based on production volume, types of products and services offered, lead time, etc.

Operational Capabilities - Primary Market Research Services

Industries Served23%

Years in Service19%

Employee Strength17%

Geographical Service Provisions17%

Revenue Generated12%

Certifications6%

Key Clients6%

Functional Capabilities - Primary Market Research Services

By Type of Research

Qualitative Research25%

Quantitative Research25%

By Services

Online Survey Platforms10%

Conducting Interviews10%

Custom Research10%

Case Study Analysis10%

Others10%

Research Methodology - Data Collection

Primary Market Research

GVR conducts a combination of qualitative and quantitative research, where we get into in-depth conversations with end consumers and suppliers to understand the offerings present in the market, along with their procurement best practices. Two types of approaches are mainly followed: Exploratory (open ended questions) and Specific (problem specific questions).

Focus Groups

Focus on small groups of people (7-10), who respond to online surveys
Information can be collected remotely without personal interactions

One-on-one Interview

Personal interaction with the targeted respondents to collect information and data for a series of questions
Open and Close ended questions based on project requirement

Online Surveys

Apt for large sample size to measure quantitatively
Ideal for Supplier Benchmarking and mapping of core capabilities

Secondary Market Research

Our team specializes in collecting information from secondary sources such as: supplier websites, information published by government agencies, media, chamber of commerce, etc. The sources are well documented which can be referred by the client for further clarification.

Public Sources

Our analysts scan through different supplier websites to get knowledge on the category
Government websites and online libraries are consulted for documented data

Paid Databases and Commercial Sources

It comprises mainly of paid databases and journals where structured data is available

Industry Articles and Educational Institutions

Articles published by a governing body or a person who is a knowledgeable veteran in the category field
Educational institutions conduct a wide array of sourcing related research projects, which we refer to in our projects

Steps for Information Gathering

Problem Definition

The scope was build and shared with the client, taking into consideration the key problem of identifying suppliers for Primary Market Research Services and building a robust sourcing strategy for better negotiation and cost savings opportunities.

Sample Selection

The list of suppliers identified for the report were shared with client for approval, and subsequently the respondent and RFI documents were confirmed. The Primary Market Research Services industry has a fragmented landscape characterized by the presence of large players such as Ipsos SA, Kantar Group, The Nielsen Company (US), LLC., Gartner, Inc., Mintel Group Ltd, INTAGE Inc., Prodege, LLC, PT Populix Informasi Teknologi, InterQ Research, Gold Research Inc., NewtonX, BrandIQ, Forrester Research, Inc., IQVIA Inc., and SIS International Market Research. The study is executed as a non-branded study, which means the name of the client is not revealed at any stage.

Data Collection

The primary mode of conversation with the client was dependent on email and phone surveys. The telephonic surveys are in-depth and possess high degree of confidence on the data captured. The data collected are further validated with secondary research and also confirmed with other industry experts. The filled RFIs are documented as a reference point for the client which might be used for further communication.

Qualitative Analysis

The data collected from primary and secondary sources are provided with examples to provide the client a case study based approach on the analysis that has been derived. The suppliers selected and ranked are backed by a robust weighted methodology, which gives the client a clear comparison of different suppliers that are identified under the Primary Market Research Services category. The sourcing strategies listed in the report are validated from industry experts and the most prevalent ones are highlighted.

Data Representation and Recommendations

The analysis for the report are divided in different sections which comprises of Market, Supplier, and Sourcing Intelligence. The chart based recommendations enables procurement leaders to make appropriate decisions for selecting correct supplier selection and sourcing strategies. We have provided information on key suppliers along with their capabilities for ease in comparison among them.

Benefits

Well informed decisions

Selecting appropriate engagement model

Category Spend and Factors influencing growth

Cost Saving Opportunities

Procurement Best Practices

Extensive Supplier Analysis

Supplier Information Gathering

Identification of suppliers through secondary sources

Suppliers are identified through secondary research, industry articles, association reports, and government publications.

Capturing basic details of the suppliers

Basic details of the suppliers such as website, headquarters, and business descriptions are captured.

Creation of RFI and introductory email

A RFI and an introductory email is created which is to be shared with the respondents for primary information gathering. The respondents can be industry experts, suppliers, or/and associations.

Client confirmation on list of suppliers and RFI

Client confirms on the if the suppliers identified suite the project requirement and the RFI which is to be shared for information gathering.

Roll out of RFI for data collection and simultaneous secondary research

Changes suggested by the client are incorporated and shared with the respondent to engage into in-depth conversation related to the category.

Assigning weightage to capabilities for appropriate ranking

Based on the category type and requirement of the client, each of the capabilities identified are assigned weightage to determine a score for the supplier.

Ranking suppliers to identify the rulers, challengers, niches, and loungers

The scores are plotted into a graph which highlights are rulers/leaders for he category. It helps the client to make a decision on the type of suppliers which they should contact or focus on.

Methodology to identify key information for suppliers

Employee Strength

The details on employee strength are captured from annual report and supplier websites
For public companies the number of employees for a specific business segment are estimated from “Business Unit to Revenue” ratio
In case of private companies, if the employee strength details are not provided in website, we consult paid databases which we have subscribed
To validate the information captured, “Employee to Revenue” ratio is benchmarked for other suppliers
In certain cases, the data will be highlighted in blue font (low to moderate confidence level), if reliable sources are not identified

Revenue Generated

Revenue details for public companies are captured from annual reports
For private companies, “Employee to Revenue” ratio is considered for calculating the estimated revenue generated for the category in focus
Supplier market share details (if available) are utilized to validate the revenue figure which is being estimated
Production volume comparison of the suppliers identified is also one the parameters used by us, to provide accurate information on revenue

Certifications Awarded

Certifications awarded is one of the critical parameters for selecting a supplier as it showcases the quality of offering which is being produced/manufactured
A supplier bolds out/highlights the certifications received to gain trust of its customers (in websites or supplier brochure)
We confirm/verify/search for certifications received for an offering or supplier from certification bodies such as:

British Standards Institutions (BSI)
SGS
TUV

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Add-on Services

Should Cost Analysis

Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process

Rate Benchmarking

Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier

Salary Benchmarking

Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.

Supplier Newsletter

A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.

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