Wedding Wear Market Size, Share & Trends Analysis Report By Product (Gowns, Suit/Tuxedo, Traditional Wear), By Gender (Female, Male), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global wedding wear market size was valued at USD 58.4 billion in 2018. Increase in demand for different styles of wedding gowns and tuxedos as a part of extravagant wedding is the major factor fueling market growth. Furthermore, rise in customized and innovative designs provided by fashion designers is anticipated to drive the market in the next few years.

The global wedding wear market has witnessed a significant transformation in recent years due to an increase in the number of fashion designers and advent of mass marketing. Different fashion designers introduce different concepts of traditional bridal outfits to showcase their fashion sense and attract potential customers. For instance, traditional bridal gowns worn by brides during the 18^th and 19^th century are now considered a part of vintage-themed dresses and innovation in the form of the length, sleeves, shape, and veil have captured the bridal gown market. Nowadays, women prefer different shapes of gowns such as mermaid gowns, A-line dresses, tea-length dresses, and trumpet dresses for their wedding. Innovation in such wear is expected to fuel the growth of market in the next few years.

Furthermore, destination wedding has gained popularity among the millennial generation. The idea of getting married in the presence of family and closed ones with a lavish wedding theme has contributed to the increasing popularity of destination weddings. As a result, the couple and wedding planners tend to take sufficient time to plan the wedding and wedding wear is an important aspect of the planning. Wedding wear is expected to display the theme or the culture of the destination where the wedding is supposed to take place. This is expected to increase the demand for product innovation, which will propel overall market growth.

In addition, different traditions across the world require changing multiple dresses on the wedding day. For instance, an inter-caste marriage in India or Chile requires the couple to honor their spouse’s tradition by getting married in two ceremonies on the same day. This requires a change in the entire wedding ensemble. Such traditions that require multiple wedding outfits are expected to increase product demand, which will propel the growth of the market in the next few years.

Product Insights

Wedding gowns accounted for the maximum market share in 2018. Advent of different types of fabric and styles in the gowns has propelled the demand for gowns in recent years. Retailers and fashion designers are focusing on intricate artisanal designs for decorating the gowns to improve the aesthetic value. Moreover, owing to significant changes in fashion trends every day, manufacturers have to upgrade their collections to maintain their position in the market. This is expected to propel demand for stylish and trendy gowns, fueling market growth during the forecast period.

However, participation of male population in making wedding wear decisions has increased significantly. Rise in fashionable wear for men, along with an increase in awareness related to dressing sense and looks, has propelled the participation of men in the fashion industry. This trend is expected to drive the global industry in the next few years, which will propel the demand for wedding tuxedos and suits. This is anticipated to contribute to the significant growth of this segment during the forecast period.

Traditional wedding wear is a significant segment contributing to the growth of the market. Different traditions have different styles of wedding wear ranging from kimonos in Japan to Deel in Mongolia. In many countries such as Indonesia, more than 300 ethnic groups are present that have different traditions and wedding wear is suitable for those traditions. This variety in cultural groups across the world is expected to increase the demand for traditional wear.

Gender Insights

Female wedding wear accounted for the largest market share in 2018. Due to the presence of many bridal wear manufacturers and designers, this trend is expected to continue for the next few years. Moreover, a bride is expected to be the key attraction in the wedding. As a result, participation of women in deciding their bridal outfit has witnessed a significant increase. Women prefer visiting different shops and trying their bridal outfits before the actual day. They also give their inputs in terms of customizations to be added to their dress. This is anticipated to further improve women participation during the forecast period.

Women are increasingly becoming fashion-conscious owing to the advent of e-commerce, social media influencers, and fashion magazines. These advertising mediums serve as a great platform for designers to showcase their collections and increase product demand in the market. This is anticipated to increase overall market growth in the next few years.

Male wedding wear is expected to expand at a CAGR of 7. 1% from 2019 to 2025. A major factor contributing to the growth of this segment is increase in awareness related to fashion and looks among the male population. Moreover, many designers and brands are specializing their designs in the male segment to increase product offering and improve participation. Septwolves in China is a brand that specializes in men’s wear and has launched its first global store in Italy, outside China. Such initiatives taken by manufacturers to increase their global footprint are anticipated to create demand for cross-cultural wear, which will fuel market growth.

Due to the rise in celebrity and social media influencers, male wedding wear has gained significant traction in the market. Male brand ambassadors are setting benchmarks related to wedding wear styles and designs in the minds of the millennial generation. As a result, manufacturers are focusing on popular celebrities to be the face of their brands to improve brand awareness and increase demand for their designs. This is expected to propel overall market growth in the coming years.

Regional Insights

Europe dominated the global market in 2018 with a share of 30.3%. A major factor contributing to the market growth in this region is the presence of many global players and premium pricing of the product. Increase in the purchasing power of the European population has improved the spending on wedding. This is expected to contribute to the market growth in the next few years.

Asia Pacific is expected to witness the fastest growth during the forecast period owing to an increase in demand from countries such as China, India, Japan, and Korea, wherein weddings are perceived to be lavish and exorbitant. Moreover, due to diversity in population and culture in Asia Pacific, the manufacturers have a great potential to attract various countries and improve their market presence. In addition, growing millennial population in countries such as China and India have contributed to the growth of the overall industry. This is expected to fuel the demand for wedding wear in the next few years.

Middle East and Africa is also expected to witness significant growth during the forecast period. Attraction towards intricate embroidery and embellishments in the wedding wear is a common trend observed among the consumers. These embellishments are reasonably expensive and require skilled artisans. As a result, the market in this region is expected to have a premium pricing strategy, which will propel market growth from 2019 to 2025.

Key Companies & Market Share Insights

The global market is highly penetrated and competitive with global players engaging in product innovation strategies. Major designers are focusing on improving their global footprints by entering into foreign markets. Many local designers are driving the market by offering customized designs at a low price. In mature markets like Europe and North America, manufacturers are adopting competitive price strategies to increase their sales. Such strategies are expected to positively influence the market growth during the forecast period.

Wedding Wear Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global wedding wear market report on the basis of product, gender, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Gown

  • Suit/Tuxedo

  • Traditional Wear

• Gender Outlook (Revenue, USD Million, 2015 - 2025)

  • Female

  • Male

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • Italy

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa