Web-To-Print Software Market Size, Share & Trends Analysis Report By Type (Fully Customizable/Design-it-yourself, Template-based), By Application (Apparels, Packaging), By Region, And Segment Forecasts, 2023 - 2030

Web-to-Print Software Market Size & Trends

The global web-to-print software market size was estimated at USD 1.1 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. Several factors contribute to the expansion of the web-to-print (W2P) market, including the rising demand for personalized printing, increased adoption of print e-commerce platforms, and advancements in technology. Businesses are increasingly seeking ways to offer their customers customized printing options, and W2P software plays a pivotal role in meeting this demand. It equips businesses with the essential tools and capabilities necessary to fulfill these requirements effectively. Web-to-print software serves as a pivotal tool for businesses seeking to extend their reach and engage with a broader customer base.

W2P software & services have expanded the global market presence of print-on-demand (POD) & custom printing service providers by enabling them to receive orders from customers worldwide through internet-based storefronts and integrated e-commerce systems. For instance, in September 2021, Gelato introduced Squarespace integration, empowering content creators with the capability to engage in hyperlocal production. This integration allows entrepreneurs utilizing Squarespace to craft personalized e-commerce websites and promote their offerings to a worldwide audience. By utilizing Gelato's services, creators can fully leverage hyperlocal production, enabling them to craft and fulfill orders within their local vicinity. This leads to savings on shipping costs and reduces delivery times significantly. The integration offers a smooth and hassle-free experience for Squarespace users, streamlining the administration of their POD products and enhancing the efficiency of their e-commerce operations.

The incorporation of AI (artificial intelligence) and ML (machine learning) into the web-to-print software sector has yielded a substantial impact. These technologies have brought several benefits and advancements to the industry. Within web-to-print software, AI plays a pivotal role across various dimensions, encompassing task automation, heightened personalization, and the delivery of predictive analytics. To illustrate, AI can autonomously generate product templates, provide product recommendations to customers, and forecast demand for specific items. Furthermore, ML is actively leveraged within W2P software to enhance the precision and efficiency of printing processes. For instance, ML can autonomously identify and rectify errors in print files, optimize print tasks for diverse printers, and curtail resource wastage.

In addition, cloud-based web-to-print software allows users to access and use the platform anywhere with an internet connection. This accessibility and convenience make it easier for businesses and individuals to create, customize, and order printed materials without specialized software or hardware. Cloud-based solutions offer scalability, allowing businesses to adjust their printing capabilities based on demand.

One of the main restraints for the market is the limited awareness and adoption of these solutions. Many businesses, especially small and medium-sized enterprises (SMEs), may not know the benefits and capabilities of W2P software. This lack of awareness can hinder the market's growth as businesses may not see the value in investing in these solutions. In addition, implementing W2P software can be a complex process, especially for businesses that do not have prior experience with such technologies. Integrating the software with existing systems, customization, and training of employees can be time-consuming and require technical expertise. This complexity can act as a restraint for businesses, particularly those with limited resources or technical capabilities.

COVID-19 Impact

The COVID-19 pandemic had both positive and negative effects on various industries, including the market. While the pandemic has presented challenges for businesses, it has also created opportunities for growth and innovation in the target market. With lockdowns and social distancing measures in place, many businesses and individuals turned to online platforms for their printing needs. The closure of physical print shops and the need for contactless transactions increased demand for W2P services. The increased demand enabled web-to-print companies to broaden their clientele and boost their market presence, subsequently driving up the demand for web-to-print software.

Type Insights

In terms of type, the market is classified into fully customizable/design-it-yourself and template-based segments. The fully customizable/design-it-yourself segment dominated the market in 2022 with a revenue share of about 57%. The fully customizable/design-it-yourself segment allows users to express their creativity and create unique designs. This flexibility appeals to individuals, businesses, and organizations wanting to differentiate themselves through custom-designed printed materials. By offering a wide range of design options, templates, and tools, web-to-print software empowers users to unleash their creativity and create visually appealing and personalized products.

The template-based segment is anticipated to register a significant CAGR over the forecast period. The growth of the segment can be attributed to the simplicity and convenience offered by it. Template-based web-to-print software offers pre-designed templates that users can easily customize by adding text, images, and colors. This approach simplifies the design process, making it accessible to a wider range of users, including those without design skills. Templates provide a starting point and eliminate the need to create designs from scratch, saving time and effort.

Application Insights

In terms of application, the web-to-print software market has been segmented into apparel, marketing materials, business cards, packaging, stationery, home décor, and others. The apparel segment dominated the market in 2022 with a revenue share above 41% and it is expected to dominate the market throughout the forecast period. The apparel industry heavily relies on customization and personalization. Web-to-print software allows customers to design and customize their apparel, such as t-shirts, hoodies, and hats, by adding graphics, text, and images.

The home decor segment is anticipated to register a significant CAGR of 8.6% over the forecast period. The home decor segment offers a plethora of options to customers. Customers can design and customize various home decor products according to their preferences. In addition, the availability of a wide range of home decor products, such as curtains, bedding, mats, cushions, and posters, provides customers with numerous options, driving the growth of the home decor segment.

Regional Insights

Europe dominated the market in 2022 with the largest revenue share of 33.9% and is anticipated to maintain its dominance over the forecast period. Europe has been at the forefront of digital transformation across various industries. The region has witnessed a significant shift towards online shopping and e-commerce, creating a demand for web-to-print software solutions. According to Eurostat, in 2022, 91% of individuals between the ages of 16 and 74 in the European Union had accessed the internet. Among these internet users, 75% had purchased or ordered goods and services for personal use. Over a decade, the percentage of individuals participating in online shopping grew from 55% in 2012 to 75% in 2022, marking a significant increase of 20 percentage points. European businesses, including print service providers and retailers, have recognized digitalization's importance and embraced web-to-print technology to cater to changing consumer preferences. This proactive approach towards digital transformation has positioned Europe as a dominant player in the market.

Asia Pacific is anticipated to register the fastest CAGR of 8.8% over the forecast period. The Asia Pacific region is undergoing rapid digitalization across various sectors. Businesses are embracing digital transformation and investing in technologies that enhance their online presence and improve customer experience. Web-to-print software enables businesses to offer personalized and customized products, which aligns with the growing demand for unique and tailored offerings in the Asia Pacific market.

Key Companies & Market Share Insights

The market has a fragmented landscape featuring various global and regional players. Leading industry players are adopting strategies such as partnerships & collaborations, mergers & acquisitions, and agreements to survive the highly competitive environment and enhance their business footprints. Moreover, W2P software providers continuously improve their design tools and templates to offer users a wide range of options. This includes adding new design elements, fonts, colors, and templates that cater to different industries and design preferences. By providing a diverse and extensive library of design assets, W2P software providers empower users to create visually appealing and professional-looking printed materials. Key players are engaging in various growth strategies. For instance, in September 2023, Design’N’Buy introduced All-in-One Web2Print 5.0. It is designed to assist print businesses in simplifying order processing, storefront management, product design, and printing. The software aims to provide a comprehensive solution for corporate printers and B2B portals. Some prominent players in the global web-to-print software market include:

• Design’N’Buy

• Xerox Corporation

• CHILI publish NV

• DATATECH SMARTSOFT, INC.

• PRINTBOX APPLICATION

• Brush Your Ideas

• RED TIE LTD

• OnPrintShop

• Agfa-Gevaert Group

• Rocketprint Software, LLC,

• B2CPrint LTD

Web-To-Print Software Market Report Scope

Global Web-To-Print Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global web-to-print software market report based on type, application, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Fully Customizable/Design-it-yourself

  • Template-based

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Apparels

  • Marketing Materials

  • Business Cards

  • Packaging

  • Stationery

  • Home Décor

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • Kingdom of Saudi Arabia (KSA)

    • UAE

    • South Africa