Vinegar Market Size, Share & Trends Analysis Report By Product (Balsamic Vinegar, Red Wine Vinegar), By Source, By Flavor, By Application, By Distribution Channel, By Sales Channel (B2B, B2C), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global vinegar market was valued at USD 6.41 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 2.8% from 2023 to 2030. The multifunctional properties of vinegar and various health benefits associated with its consumption are projected to augment demand over the forecast period. Vinegar contains bioactive components that make it an ideal antioxidant, and it also has the potential to possess anti-microbial and anti-diabetic properties. Additionally, its strong cleansing properties, along with the presence of mineral salts and riboflavin, are contributing to the growth of the vinegar industry.

Vinegar is used in various industrial applications such as food preservation, textile dyeing, and pharmaceutical manufacturing. It is a versatile ingredient that can be used in cooking, pickling, and salad dressings, making it a common ingredient in many cuisines around the world. Additionally, it can be used as a natural cleaning and disinfecting agent due to its acidic properties making it effective in removing stains, mildew, and odors from various surfaces.

COVID-19 had a mixed impact on the market. There was a surge in demand for vinegar due to its versatile nature and multiple applications in cooking, cleaning, and disinfection. Many people stocked up on vinegar as part of their pantry staples during the pandemic, as they spent more time at home and focused on hygiene and household cleaning. However, the pandemic also caused supply chain disruptions and logistical challenges, which impacted the production and distribution of vinegar. This led to some shortages and increased prices in some regions. Additionally, the closure of restaurants and other food service establishments during lockdowns resulted in reduced demand for vinegar used in the food service industry.

Vinegar is a type of acidic liquid that is produced through fermentation using ethanol-containing ingredients like beer, wine, distilled grain alcohol, cider, champagne, and others. The production process involves the use of various bacteria cultures, and the resulting vinegar is pasteurized to kill off the mother culture. Vinegar is widely used to add tart and sour flavors to food and to balance the flavors of various food products. It has a long shelf life and is resistant to early spoilage due to its highly acidic nature.

Product Insights

Based on product, the market is segmented into balsamic vinegar, red wine vinegar, cider vinegar, white vinegar, rice vinegar, and others. In 2022, the balsamic vinegar segment dominated the market with a revenue share of over 31.18%. Balsamic vinegar contains polyphenols, which are antioxidants that may help protect the body from damage caused by free radicals. Free radicals are unstable molecules that can cause oxidative stress and lead to chronic diseases such as cancer, heart disease, and Alzheimer's disease.

Polyphenols in balsamic vinegar have anti-inflammatory properties that can help reduce inflammation in the body, which is associated with many chronic illnesses. Additionally, it helps to regulate blood sugar levels and promote healthy digestion. These potential health benefits are driving consumer adoption of balsamic vinegar as a healthier alternative to other types of vinegar or dressings.

The cider vinegar segment is expected to register a CAGR of 2.8% from 2022 to 2030. The increasing awareness about the health benefits of cider vinegar, coupled with its versatility and natural properties, has led to a rise in its popularity and demand. Cider vinegar is a natural and organic product, which is appealing to consumers who are looking for natural alternatives to traditional products. Cider vinegar contains beneficial compounds such as acetic acid and polyphenols, which have been linked to various health benefits such as weight loss, improved digestion, and better blood sugar control.

Bragg Live Food Products, Inc., surveyed the use of apple cider vinegar (ACV) for health and wellness reasons among Americans. The poll found that 50% of Americans use or have used ACV for health and wellness purposes, with 21% currently using it and 29% having used it in the past. Individuals with children in their household were more likely to use or have used ACV for health and wellness reasons (66%) than those without children (44%). The survey also revealed that younger Americans between 18-34 years (58%) and 35-54 years (60%) were more likely to use or have used ACV for health and wellness reasons compared to those aged 55 and above (34%). The survey found that gut health support and appetite control/weight management were the most common health benefits associated with ACV.

Source Insights

Based on source, the market is segmented into organic, and synthetic sources. The organic source segment had the highest revenue of USD 4,411.1 million in 2022. The demand for organic sources of vinegar is driven by health benefits, environmental concerns, taste, quality, and consumer preferences. As consumers continue to prioritize health and environmental sustainability, the demand for organic vinegar is expected to continue its growth.

Synthetic vinegar is produced using chemical processes, such as the oxidation of acetaldehyde derived from natural gas or petroleum derivatives to produce acetic acid. This process is typically used to produce vinegar for industrial or commercial purposes. It contains additives or preservatives to improve its flavor, color, or shelf life.

Flavor Insights

Based on flavor, the market is segmented into apple, garlic, lemon, and others. The other segment includes flavors such as onion, chili, soy, grape, and apricot. In 2022, the other segment dominated the market with a revenue share of over 83.11%. The popularity of spicy food has been on the rise, and this trend has contributed to the demand for chili vinegar. While the demand for onion vinegar is influenced by consumers seeking out unique and flavorful ingredients to use in their cooking. Soy vinegar is a common ingredient in Japanese cuisine and can add a savory and umami flavor to dishes. As Japanese food and flavors become more popular worldwide, the demand for soy vinegar continues to increase.

The apple flavor segment is expected to register a CAGR of 2.7% from 2023 to 2030. Apple cider vinegar offers several health benefits, including aiding digestion, reducing inflammation, and regulating blood sugar levels. As a result, it has gained popularity among health-conscious consumers. The apple flavor of vinegar is versatile and can be used in a wide range of dishes, from salads to marinades to sauces. It can also be added to drinks or taken as a supplement. Apple cider vinegar has a unique flavor profile, with a tangy and slightly sweet taste that can add depth and sophistication to dishes.

Application Insights

Based on application, the market is segmented into food & beverages, the healthcare industry, the cleaning industry, the agriculture industry, and others. In 2022, the food & beverages segment dominated the market with a revenue share of over 37.76%. Vinegar is used in a variety of applications in food & beverages, such as salad dressings, marinades, sauces, and pickling. Vinegar can add a unique tangy flavor to food products and enhance the taste of other ingredients in recipes. It has a long shelf life and can act as a natural preservative, making it an ideal ingredient in the food industry. Its acidic properties help prevent spoilage and bacterial growth in food products, which can extend the shelf life of certain foods.

There is growing consumer interest in natural and healthier food products, and vinegar fits that trend. Vinegar is a natural and low-calorie ingredient that can be used as a substitute for other high-calorie ingredients like mayonnaise or creamy dressings.

The cleaning industry segment is expected to register a CAGR of 2.2% from 2023 to 2030. Vinegar is used in the cleaning industry due to its acidic nature, which makes it an effective cleaner and disinfectant. The acetic acid in vinegar helps dissolve dirt, grime, and mineral deposits on surfaces, making it an effective natural cleaner for a variety of surfaces, including glass, countertops, floors, and more. Vinegar is also effective at killing bacteria and viruses, making it a natural disinfectant.

Additionally, vinegar is non-toxic and environmentally friendly, making it a popular choice for those who want to use natural cleaning products that are safer for their homes and the environment. Its versatility, affordability, and effectiveness as a cleaning agent have made vinegar a popular choice for cleaning in both residential and commercial settings.

Distribution Channel Insights

Based on the distribution channel segment, the market is segmented into supermarkets & hypermarkets, convenience stores, specialty stores, online, and others. The specialty stores segment registered the highest revenue of USD 2,076.9 million in 2022. Specialty stores often offer a wider selection of high-quality vinegars that are not available in regular grocery stores. These vinegars may be made using traditional methods, use premium ingredients, or last for longer periods, resulting in a more complex flavor and aroma. These stores may offer unique varieties of vinegar that are difficult to find elsewhere. For instance, balsamic vinegar from Modena, Italy is a popular variety that can be found in specialty stores.

Supermarkets and hypermarkets are popular choices for purchasing vinegar due to their convenience, wide selection, and affordability. They are often located in easily accessible locations and have long opening hours, making it easy for consumers to purchase vinegar while doing their grocery shopping.

Vinegar sales through online distribution channels are anticipated to experience significant growth in the upcoming years. This is being fueled by a variety of factors such as the increasing number of internet users, the convenience of shopping online, 24/7 availability of products, and a wide range of vinegar brands to choose from. Additionally, customers can compare prices and read reviews from other customers about the products they are interested in.

Online stores provide customers with comprehensive information about each product, including customer reviews and ratings, which enables them to make informed purchase decisions. Furthermore, various promotional strategies, easy payment options, and discounts and offers are contributing to the surge in online sales of dietary supplements.

Sales Channel Insights

Based on the sales channel, the market is segmented into B2B and B2C. In 2022, the B2B sales channel dominated the market with a revenue share of over 76.14%. B2B sales channels in the vinegar industry are essential for connecting manufacturers with businesses that use vinegar products in their operations. The B2B channel provides an efficient way to distribute products and enables businesses to access a wider range of vinegar products. As consumers take a keen interest in unique and artisanal food products, the demand for specialty vinegars continues to grow in the B2B sales channel. This has led to the emergence of more specialized distributors and wholesalers that cater to this segment.

The B2C sales channel is expected to register the fastest CAGR of 2.9% from 2023 to 2030. The convenience of shopping online has driven growth in B2C sales channels for vinegar. Consumers can easily purchase vinegar products from online marketplaces and have them delivered directly to their homes. The availability of vinegar products has increased in recent years, with more manufacturers and distributors entering the market. This has made it easier for consumers to find and purchase vinegar products through B2C sales channels.

Regional Insights

In terms of revenue, the North America region dominated the market with a revenue of USD 2,334.5 million in 2022. The demand for ready-to-eat meals, the health benefits of vinegar, and its natural preservative properties have all contributed to the growth of the vinegar industry in the North America region. The demand for ready-to-eat meals and products in the U.S. has also led to an increase in the use of vinegar as a natural preservative.

The Europe region is expected to register a CAGR of 2.6% from 2023 to 2030. Vinegar has been a staple ingredient in European cuisine for centuries, particularly in Mediterranean countries such as Italy, Greece, and Spain. There is a long-standing culinary tradition of using vinegar in cooking in general and as a condiment, which has helped to maintain its popularity in Europe.

Italy is the largest producer and exporter of vinegar in the world, with balsamic vinegar being its most renowned product. According to the Consorziobalsamico, an Italian vinegar association, Italy produces over 90 million liters of balsamic vinegar every year, with more than 90% of the production exported to over 120 countries worldwide.

Key Companies & Market Share Insights

The global vinegar industry is expected to witness moderate competition among the companies owing to the presence of numerous players across the industry. Owing to changing consumer trends, numerous companies are expanding their product portfolio to gain a competitive edge in the market. Additionally, its strong cleansing properties, along with the presence of mineral salts and riboflavin, are contributing to the growth of the vinegar industry.

Manufacturers are increasingly engaged in R&D activities related to products that are used in the manufacturing of Vinegar. They are also expanding their product lines to meet the growing demand for Vinegar from the application industry. For instance, in July of 2022, Ajinomoto Vietnam introduced a new drink called Vtox, which is made from naturally fermented rice vinegar, blended with fruit extract, and honey. The drink is offered in two different flavors: lychee and grape. Some prominent players in the global vinegar market include:

• De Nigris

• Australian Vinegar

• Bizen Chemical Co.LTD

• Fleischmann's Vinegar Company

• The Kraft Heinz Company

• Mizkan America, Inc.

• CASTLE FOOD

• Burg Groep B.V.

• Aspall

• Shanxi Shuita Vinegar Co. Ltd.

• Carl Kühne KG

• Charbonneaux-Brabant

• Eden Foods

• Galletti S.p.A.

• Marukan Vinegar Inc.

Vinegar Market Report Scope

Global Vinegar Market Segmentation

This report forecasts volume & revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global vinegar market report based on product, source, flavor, application, distribution channel, sales channel, and region:

• Product Outlook (Volume, Million; Revenue, USD Million, 2017 - 2030)

  • Balsamic Vinegar

  • Red Wine Vinegar

  • Cider Vinegar

  • White Vinegar

  • Rice Vinegar

  • Others

• Source Outlook (Volume, Million Liters; Revenue, USD Million, 2017 - 2030)

  • Organic

  • Synthetic

• Flavor Outlook (Volume, Million Liters; Revenue, USD Million, 2017 - 2030)

  • Apple

  • Garlic

  • Lemon

  • Other

• Application Outlook (Volume, Million Liters; Revenue, USD Million, 2017 - 2030)

  • Food and Beverages

  • Healthcare Industry

  • Cleaning Industry

  • Agriculture Industry

  • Others

• Distribution Channel Outlook (Volume, Million Liters; Revenue, USD Million, 2017 - 2030)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online

  • Other

• Sales Channel Outlook (Volume, Million Liters; Revenue, USD Million, 2017 - 2030)

  • B2B

  • B2C

• Regional Outlook (Volume, Million Liters; Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Turkey