UV Air Purifier Market Size, Share & Trends Analysis Report By Mounting Type (Fixed, Portable), By Power, By Distribution Channel (Online, Offline), By End-use (Residential, Commercial, Industrial), By Region, And Segment Forecasts, 2024 - 2030

UV Air Purifier Market Size & Trends

The global UV air purifier market size was estimated at USD 1,777.6 million in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2030. The market for UV air purifiers is poised to witness lucrative growth owing to increasing product launches, rising disposable income of consumers, and growing product awareness. The increasing health consciousness among consumers is also one of the positive factors driving the demand for UV air purifiers used in homes, houses, offices, and cafes, among others.

The rising prevalence of chronic diseases such as asthma, respiratory illness, and chronic obstructive pulmonary disease is increasing the importance of air quality. The air quality affects lung performance and breathing comfort for patients, thereby driving the adoption of air purifiers to remove particulate matter from the air.

According to the data published by the Centers for Disease Control and Prevention (CDC), the number of asthma patients in the U.S. is increasing owing to environmental factors, increasing pollution, and stressful living. The rising number of patients with illnesses related to respiratory problems is likely to boost the demand for air purifiers.

UV air purifiers are equipped with UV light-emitting components that can destroy airborne contaminants effectively. Mold spores, bacteria, and viruses can be effectively eliminated when air enters the zone of the UV light, and decreasing the chances of the reintroduction of these contaminants into the surrounding air provides enhanced protection. In the case of other types of air purifiers, the chances are increased for the reintroduction of these contaminants into the air when the purifier is opened to replace the filter. Enhanced features and increased protection levels offered by UV air purifiers are the driving factors for the rising adoption.

Moreover, UV air purifiers are installed in health and wellness centers, clinics, hospitals, etc., where the presence of disease-causing microorganisms in the air is high. These UV air purifiers are an excellent way to reduce the germs, viruses, and bacteria that are exposed to UV lamps inside the air purifier units. The rising construction and increasing health expenditure across the globe are likely to propel the demand for new UV air purifiers over the forecast period.

Market Concentration & Characteristics

Market growth stage is high, and pace of the growth is accelerating. The competitive rivalry is high in this market owing to the presence of a large number of international and regional players operating in it. The market is fragmented in nature. The UV air purifier market is characterized by a medium level of degree of innovation. The innovation in the product is mainly related to the technology that can eliminate contaminants with maximum performance and effectiveness.

The impact of regulations on the UV air purifier is high. Various national and international regulations govern the manufacturing, marketing, and sale of UV air purifier products. International Standard Organization provides standards and certification for air cleaning devices such as UV air purifiers. ISO 15727:2020 provides measurements for evaluating the UV lamps used in air purifiers.

Manufacturers of UV air purifiers adopt several strategies, including mergers, acquisitions, joint ventures, new product developments, and geographical expansions, to enhance their market penetration. Leading key players are making efforts to increase their presence on online distribution channels by introducing online portals. For instance, in November 2022, Havells India launched a new air purifier on the market equipped with UV lamps (UV-C & UV-A), the Meditate air purifier. This product can be purchased via Amazon's online website.  

The end-user concentration is high in the UV air purifier market, with customers from the residential, commercial, and industrial sectors. The increasing population driving the growth of the residential sector is expected to increase the opportunity for UV air purifier manufacturers, mostly in urban cities. Product awareness and consumer purchasing behavior mostly facilitate the demand for UV air purifiers in urban areas.

Mounting Type Insights

The portable mounting type segment dominated the market in 2023 owing to the large number of portable devices. The high demand for portable UV air purifiers is mostly influenced by the comfort and ease of movement offered by the devices. Further, manufacturers are increasingly investing in offering new features in the new portable UV air purifiers, such as voice control and IoT-enabled devices, which are expected to have a positive impact on the market.

The fixed mounting type segment is expected to grow at a lucrative CAGR over the forecast period. Fixed UV air purifiers are mostly installed in industrial settings or commercial offices, gyms, and shopping malls, among others, in large buildings. The increasing growth of the industrial sector and the rising expansion of the existing facilities are expected to raise the demand for fixed UV air purifiers over the forecast period.

Power Insights

The less than 70W power segment dominated the market in terms of revenue share in 2023. The lower-power UV air purifiers are ideal for small settings such as houses, apartments, small to medium-sized apartments, retail shops, and coffee shops. The rising construction in residential and small to medium commercial businesses across the world is expected to have a positive impact on the growth of the segment over the forecast period.

The 101W - 140W segment is expected to witness significant growth over the forecast period owing to the increasing demand from industrial and large commercial business buildings. The large power UV air purifiers are suitable for large and extra-large rooms. The increasing regulations for workers' safety in the industrial sector are facilitating the rising installation of air-cleaning devices, which is, therefore, expected to boost the demand for the 101W - 140W segment growth.

Distribution Channel Insights

The offline segment held the largest revenue share in 2023. The well-established distribution of UV air purifiers through brick & mortar stores, specialty stores, shopping malls, and home utility stores is attributed to the dominance of the offline distribution channel in the global market. Moreover, consumer sentiments pertaining to product understanding, quality, and brand authenticity are likely to impact the consumer's inclination toward such shopping channels while purchasing a UV air purifier.

The online distribution channel segment is expected to witness lucrative growth over the forecast period. The shift in consumer demographics is likely to significantly change the overall shift toward e-commerce. The increased penetration of smartphones and availability of the product through company online portals and online shopping websites is anticipated to propel the growth of the online segment over the forecast period.

End-use Insights

The commercial segment dominated the global UV air purifier market with a revenue share of 58.3% in 2023. The rising use of UV air purifiers in commercial spaces such as office buildings, public places, educational institutions, hotels, and restaurants, is attributed to the large market share. As per the guidelines by the authorities, the owners of these places need to abide by and maintain the high-quality air on the premises, leading to the high adoption rate of UV air purifiers in the commercial buildings.

The industrial end-use segment is expected to register the fastest CAGR over the forecast period. The growing expansion of industrial facilities in developing economies, coupled with the introduction of stringent regulations in the industrial sector, is expected to boost the demand for air-cleaning devices. Therefore driving the installation of UV air purifiers in industrial facilities.

Regional Insights

The growth of UV air purifier market in North America is driven by the increasing awareness of indoor air quality, rising levels of air pollution, and the need to combat the spread of airborne diseases. Furthermore, the increased prevalence of airborne diseases and rising levels of air pollution in the U.S. are expected to have a favorable impact on the market. Technological innovations, such as High-Efficiency Particulate Air (HEPA) technology, which is effective at capturing dangerous airborne particles, are predicted to dominate the U.S. market in the coming years. The introduction of strict rules and standards for indoor air quality by numerous governments, focusing on controlling air pollution, is anticipated to boost the industry growth over the forecast period.

U.S. UV Air Purifier Market Trends

The UV air purifier market in the U.S. is anticipated to dominate North America and is expected to attain a lucrative CAGR over the forecast period. The increasing efforts by the government to revive domestic manufacturing are expected to increase the demand for UV air purifiers for industrial use. Moreover, the rising commercial constructions in hotels, offices, and café, among others, are likely to create an increased opportunity for the manufacturers of UV air purifiers.

Asia Pacific UV Air Purifier Market Trends

Asia Pacific dominated the market and accounted for the largest revenue share of more than 42.6% in 2023, which is significantly attributed to the large consumer base in the region. The Asia Pacific dominated the world population, accounting for approximately half of the world population. According to the United Nations, more than 60% of the global population resides in Asia Pacific.  The manufacturing and industrial sector in Asia Pacific also accounts for a major share of the global sector. The large consumer base and well-established key players in the region are attributed to the largest market share.

The UV air purifier market in China is driven by the rising population growth, driving the demand for residential applications. The decreasing air quality and rising health problems with respiratory illnesses are expected to boost the demand for air purifiers for use in homes, apartments, café, restaurants, offices, etc. For instance, according to the Centre for Research on Energy and Clean Air, PM 2.5 in the air increased by 3.2% in Beijing from January to November 2023.

Europe UV Air Purifier Market Trends

The growth of UV air purifier market in Europe is driven by the rising levels of air pollution caused by automobile exhausts and industrial smoke, along with excessive deforestation activities for agricultural expansion. The advent of smart appliances and convenient-to-use products is gaining traction among end-users. Furthermore, the introduction of strict rules and standards for indoor air quality by numerous governments, focusing on controlling air pollution, is anticipated to boost the industry growth.

The UV air purifier market in Germany is poised to grow at a steady growth rate from 2024 to 2030. The high compliance rate of the regulations in the commercial and industrial facilities to avoid the hefty non-compliance charges is likely to drive the growth of the market over the forecast period. Further, rising industrial activities in the country are likely to have a positive impact on the demand for UV air purifiers over the forecast period.

Central & South America UV Air Purifier Market Trends

The growth of UV air purifier market in the Central & South America is expected to witness the fastest CAGR of 12.2% from 2024 to 2030. The primary driving factors for this growth are rapid industrialization, urbanization, and increased awareness of the health hazards of air pollution. The market is also driven by the rising prevalence of allergies and respiratory disorders, the increasing demand for fresh and quality air due to deteriorating air quality, and the growing health consciousness among the masses. Furthermore, the introduction of strict rules and standards for indoor air quality by numerous governments, focusing on controlling air pollution, is anticipated to boost the industry growth over the forecast period.

The UV air purifier market in Brazil is expected to witness lucrative growth over the forecast period owing to increasing product awareness, rising consumer disposable income, and rising industrial activities in the country. The rising presence of UV air purifier manufacturers in the country is also expected to contribute to the growth of the market over the forecast period.

Middle East & Africa UV Air Purifier Market Trends

The growth of the UV air purifier market in Middle East & Africa UV is anticipated to grow significantly owing to the rising level of pollutants in the air and increasing disposable income coupled with a rising standard of living are driving the concern towards increasing respiratory disease, further propelling the growth. The market growth is also driven by the poor air quality caused by dust storms, traffic congestion, and industrial emissions. Rapid urbanization and the construction of new buildings also contribute to indoor pollution, requiring air purifiers for maintaining healthy indoor air quality.

The UV air purifier market in Saudi Arabia is expected to grow at a lucrative CAGR over the forecast period. The rising government initiatives to improve the health system are expected to support the growth of UV air purifiers. The country is investing heavily to increase the infrastructure of the health and wellness centers in the country, which is expected to contribute to the rising demand for UV air purifiers in commercial places. Under Vision 2030, the government plans to invest USD 65 billion in healthcare infrastructure.

Key UV Air Purifier Company Insights

The industry is extremely competitive due to the presence of various large numbers of companies across the verticals. The market is fragmented with global, regional, and local manufacturers of UV air purifiers. The key players are investing and strategically planning the initiatives to increase product revenue generation. Such strategies include product launches, mergers & acquisitions, collaborations, research & developments.

Recent Developments

• In February 2024, Daikin introduced UV-LED air purifier. This new air purifier suppresses 98% of viruses in about 30 minutes from the surrounding air. This new development was carried out by  Daikin Air Conditioning Manufacturing Division.

• In October 2021, a new UV air purifier, EcoLink Air Purifier was launched by Signify. The new purifier designed to purify and disinfect air is equipped with HEPA filter and UV-C lamps and provides increased effectiveness in eliminating the germs and contaminants.

UV Air Purifier Market Report Scope

Global UV Air Purifier Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the UV air purifier market report based on mounting type, power, distribution channel, end-use, and region:

• Mounting Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Fixed

  • Portable

• Power Outlook (Revenue, USD Million, 2018 - 2030)

  • Less than 70W

  • 71W - 100W

  • 101W - 140W

  • More than 141W

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

  • Industrial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • UAE

    • South Africa