Market segmentation
To make more informed decisions with the help of sophisticated data analytics to improve customer experience; restaurant business owners are always in need of reliable data. With advanced technologies, increased internet accessibility, and digital payment solutions adopted by millions across the world; mobile payment processing has become the easiest way to attain this data. Moreover, growing credit card payments and constantly changing consumer expectations are also driving the demand for mobile POS solutions. This growth has stimulated retailers to design new applications and strategies to help businesses deliver a flawless customer experience. Mobile applications can create new mediums for revenue growth. For instance, restaurants can use mobile marketing to compete with their peers and other industries. The flexibility of having a tablet-based POS or smartphone POS, owing to the low deployment costs, has encouraged SMBs to invest in mPOS technology. The availability of POS terminals also considerably increases the ease of transactional activity from the perspective of the customer. This encourages retailers, vendors, and almost every restaurant to avail the use of it. These aspects are most likely to assist the market in reaching a higher growth rate in upcoming years.
The lack of complete understanding of the benefits, needs, and scope of PCI Data Security Standards (DSS) limits merchants from being PCI-compliant. Non-compliance with PCI standards can surge the possibility of card data breaches, resulting in non-financial and financial impacts, including loss of customer’s trust and the reputation of representatives. The fixed prices and non-competitive trade practices in the credit card industry result from the high interchange fees, which have significantly increased over the past few years. For example, the interchange fee in the United States, which is one of the largest card transactions markets, averages two percent of transaction value. However, improved transparency in the interchange procedure in the U.S. has led to a decline in the fees and subsequently in the overall merchant service charges. The execution of such government regulations in this highly competitive market is most likely to lead to the development of new measures to prevent fraud related to card transactions. It is also anticipated to make the POS system more flexible to adapt to future regulations with technology investments.
Aggressive private and public investments in big data analytics and AI technologies are expected to develop a favorable atmosphere for the growth of the U.S. restaurant POS solutions market. AI-based restaurant POS solutions can offer employee management and advanced payment processing capabilities, handle complex and time-consuming tasks without any manual intervention, quickly understand customer behavior and preferences, track inventory, and enhance the overall productivity of a business. These systems can also allow restaurant owners to process all kinds of payments conveniently and efficiently without any errors. Restaurant POS solutions based on AI and ML can also help restaurant owners in automating numerous business processes, such as feedback management, table reservation, and automatic billing, without compromising security. AI-powered chatbots can be deployed to address various consumer queries and offer solutions and personalized assistance to customers. Other advanced capabilities such as facial recognition and voice ordering can also open noteworthy opportunities for the growth of the market. For instance, facial recognition software in self-service kiosks can help determine the gender, age, and other demographics of the customer and offer personalized services.
This section will provide insights into the contents included in this u.s. restaurant point of sale solutions market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance