U.S. Flexible Garden Hoses Market Size, Share & Trends Analysis Report By Product (Conventional Hoses, Expandable Hoses, Others), By Performance (Light Duty, Heavy & Super Heavy-Duty), By Distribution Channel, And Segment Forecasts, 2024 - 2030

U.S. Flexible Garden Hoses Market Trends

The U.S. flexible garden hoses market was estimated at USD 851.2 million in 2023 and is expected to grow at a CAGR of 4.3% from 2024 to 2030. Rising urbanization, coupled with a growing number of residential spaces with gardens and outdoor areas, is boosting product demand. In addition, surging awareness about sustainable gardening practices and water conservation has led to increased adoption of water-efficient hose technologies, such as expandable hoses, which are designed to minimize water wastage.

Manufacturers in the market have tapped into the demand for durable, lightweight, and kink-resistant hoses that cater to the needs of both amateur gardeners and professional landscapers. Expanding distribution networks, particularly in emerging markets, presents a significant opportunity. The growing popularity of online retail and e-commerce platforms also offers a channel for companies to reach a broader customer base with niche and specialty products.

Some of the product categories in the U.S. market are conventional hoses, expandable hoses, soaker hoses, sprinkler hoses, flat hoses, and coiled hoses. Conventional hoses remain popular due to their durability and wide range of applications. Expandable hoses, such as the Pocket Hose, have gained traction for their lightweight and space-saving design. Each of these categories caters to different consumer needs, from basic garden watering to more specialized horticultural tasks.

The growth in home gardening is a key driver of the U.S. market. As more Americans embrace gardening as a hobby, particularly in urban and suburban areas, the demand for user-friendly and space-saving garden tools has surged. Flexible garden hoses, known for their convenience, durability, and ease of use, align perfectly with the needs of modern gardeners who value efficiency and practicality. This trend is further fueled by the increasing focus on sustainable living, where home gardening plays a pivotal role in promoting self-sufficiency and eco-friendly practices.

According to Ruby Home Luxury Real Estate Gardening Statistics, close to 55% (71.5 million) of U.S. households have a garden, and the U.S. is among the top three countries involved in gardening in the world. Homeowners in the U.S. are mostly interested in growing flowers and vegetables that require extensive watering, driving the demand for flexible and expandable garden hoses.

The Axiom 2024 Gardening Outlook Study reveals a significant rise in home gardening interest in the U.S., with increased time and money spent in 2023, a trend expected to continue in 2024. Key findings of the study include 50% of respondents spending more money on gardening in 2023 compared to 2022, with 43% dedicating 50-100% more time to it. Notably, 50.5% plan to spend even more time gardening in 2024, and 65% intend to plant more and expand their gardens. This growth is especially prominent among Gen Z and Gen Y, with over 75% of Gen Y planning to expand their gardens next year. As home gardening thrives, it drives demand for flexible garden hoses, which cater to the needs of modern, space-conscious gardeners.

Product Insights

Conventional hoses accounted for a revenue share of 48.60% in 2023. These hoses, often recognized for their durability and reliability, are experiencing a resurgence as consumers seek practical and effective solutions for garden maintenance and landscaping. The past decade has seen a significant rise in gardening as a popular hobby among U.S. homeowners. This surge in interest can be traced back to a growing awareness of homegrown produce, the desire for aesthetically pleasing outdoor spaces, and a renewed appreciation for nature. As more individuals engage in gardening, the demand for reliable and effective tools, including conventional hoses, has naturally increased.

The demand for expandable hoses is expected to grow at a CAGR of 5.1% from 2024 to 2030. Technological innovations have played a significant role in the increasing demand for expandable hoses. Modern expandable hoses come with advanced features such as kink resistance, UV protection, and enhanced fittings. Kink resistance technology helps prevent the hose from bending or twisting, which can lead to blockages and reduced water flow. UV protection ensures that the hose remains durable and functional even when exposed to sunlight for extended periods. In addition, improved fittings and connectors reduce the likelihood of leaks and enhance the overall user experience.

Performance Insights

Heavy & super heavy-duty hoses accounted for a revenue share of 48.58% of the market in 2023. Environmental considerations are also influencing the demand for heavy and super heavy-duty hoses. As awareness of environmental sustainability grows, consumers are seeking products that reduce waste and promote responsible consumption. Heavy-duty hoses, with their extended lifespan and reduced need for replacements, align with these sustainability goals. In addition, many manufacturers are incorporating eco-friendly materials and practices in the production of these hoses, further appealing to environmentally conscious consumers.

The demand for medium-duty hoses is expected to grow at a CAGR of 4.9% from 2024 to 2030. These are designed to handle a wide range of gardening tasks and household applications. They are suitable for tasks such as watering medium-sized gardens, flower beds, lawns, and shrubs, as well as for general cleaning purposes. Their adaptability makes them an attractive option for homeowners who need a hose that can perform well across various uses without the need for multiple specialized hoses.

Distribution Channel Insights

Specialty store-driven sales accounted for a revenue share of 46.37% in 2023. Major retailers like The Home Depot and Lowe’s are leading the market by offering a wide variety of garden hoses, including both standard and specialized options. These stores benefit from their broad physical presence and robust distribution networks, allowing them to offer a wide range of products, including heavy-duty, expandable, and conventional hoses. In addition, the in-store experience and expert advice available at specialty retailers enhance customer satisfaction and drive sales.

Online/e-commerce sales are expected to grow at a CAGR of 5.7% from 2024 to 2030.E-commerce platforms provide access to a broader selection of flexible garden hoses compared to traditional brick-and-mortar stores. Online retailers can offer a vast array of products, including various brands, types, sizes, and features that might not be available in local stores.The expansion of online marketplaces, such as Amazon and eBay, and specialized garden supply sites, has also contributed to the increase in online sales. These platforms provide a vast and diverse selection of garden hoses, often featuring competitive prices and convenient purchasing options. The presence of multiple online marketplaces offers consumers more choices and flexibility, further driving the growth of e-commerce in the garden hoses market.

Key U.S. Flexible Garden Hoses Company Insights

The market is fragmented in nature. The market is characterized by the presence of a diverse array of players—from large multinational corporations to smaller, regional/local manufacturers. Some leading players in the market are Pocket Hose (Telebrands), Giraffe Tools Corp., Teknor Apex Company, Swan Products, LLC, and Flexon Industries Corp. These companies are focused on developing new materials like hybrid polymers, recycled PVC, and TPE to enhance hose performance, durability, and environmental sustainability.

Recent Developments

• In July 2024, RMX Industries Pvt. Ltd. received the prestigious Three Star Export House certification from the Directorate General of Foreign Trade (DGFT), Ministry of Commerce and Industry, India. With this certification, the company can enhance its international services, bolster its global reputation, and benefit from various export promotion schemes and priority allotments.

• In September 2023, FITT USA Inc. received approval from the Anderson City Council for a USD 2 million bond to establish a new manufacturing facility in the city. The North Carolina-based company began initial site work for a 150,000-square-foot building, with plans for future expansion. The project involved an initial investment of USD 20 million and the creation of 104 jobs with a baseline salary of USD 42,000 plus benefits. Italy-based Sirmax Group provided materials for the production of garden hoses, tubing, and pipes.

• In August 2023, Teknor Apex Company joined Cyclyx, a consortium-focused plastic feedstock management organization. By partnering with Cyclyx, the company sought engagement in tailored takeback programs and innovative solutions, including custom plastic waste-based circular feedstock specifications designed for its unique product processes. This initiative supported the company's objective of diverting 75% of its waste away from landfills.

U.S. Flexible Garden Hoses Market Report Scope

U.S. Flexible Garden Hoses Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. flexible garden hoses market report based on the product, performance, and distribution channel.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional Hoses

  • Expandable Hoses

  • Others

• Performance Outlook (Revenue, USD Million, 2018 - 2030)

  • Light Duty Hoses

  • Medium Duty Hoses

  • Heavy & Super Heavy-Duty Hoses

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass Retailers

  • Specialty Stores

  • Online/E-commerce

  • Department Stores

  • Others