Tofu Market Size, Share & Trends Analysis Report By Product (Processed, Unprocessed), By Distribution Channel (Supermarkets & Hypermarkets, Grocery Stores, Online) By Region, And Segment Forecasts, 2025 - 2030

Tofu Market Size & Trends

The global tofu market size was valued at USD 3.12 billion in 2024 and is projected to grow at a CAGR of 3.3% from 2025 to 2030. This growth is driven by the rising health consciousness among consumers, who increasingly opt for plant-based diets due to their numerous health benefits. Additionally, the growing awareness of environmental sustainability and animal welfare concerns are pushing more people towards vegetarian and vegan lifestyles, further boosting tofu demand. Technological advancements in tofu production, such as improved packaging and enhanced taste and texture, have also made tofu more appealing to a broader audience. Moreover, expanding e-commerce platforms has made tofu more accessible to consumers worldwide, contributing to its market growth.

Tofu is rich in essential vitamins and minerals such as calcium, manganese, iron, and vitamin B5, contributing to overall health. Its isoflavones help reduce inflammation and improve heart health, while the calcium content supports bone health and reduces the risk of osteoporosis. Tofu is also low in calories but high in protein, aiding in weight management and muscle building. Additionally, tofu helps manage blood glucose levels, making it beneficial for people with diabetes. The presence of isoflavones is linked to a reduced risk of certain cancers, particularly breast cancer. These health benefits drive the increasing demand for tofu as consumers seek nutritious, plant-based food options.

Product Insights

The processed segment accounted for the largest share of 72.9% in 2024. This segment includes tofu products that have undergone various processing methods to enhance their flavor, texture, and shelf life. Processed tofu products such as smoked tofu, marinated tofu, tofu sausages, and tofu burgers are gaining popularity due to their convenience and versatility in meal preparation. The rising demand for ready-to-eat and easy-to-cook plant-based food options has significantly contributed to the dominance of the processed tofu segment. Additionally, innovations in tofu processing and packaging techniques have made these products more appealing to a broader consumer base, further driving their market share.

The unprocessed segment is expected to grow at a CAGR of 4.0% from 2025 to 2030 due to the increasing consumer preference for natural and minimally processed foods. Unprocessed tofu, often referred to as fresh or plain tofu, retains its natural texture and flavor, making it a popular choice for health-conscious consumers. The trend towards clean-label and organic food products drives the demand for unprocessed tofu. As consumers become more aware of the health benefits of plant-based diets, the unprocessed tofu segment is expected to see steady growth. The simplicity and versatility of unprocessed tofu in various culinary applications also contribute to its expanding market share.

Distribution Channel Insights

The supermarkets & hypermarkets segment dominated the global tofu market in 2024, driven by the widespread availability and variety of tofu products in these large retail spaces. Supermarkets and hypermarkets offer consumers the convenience of one-stop shopping, where they can find processed and unprocessed tofu products alongside other grocery items. The ability to physically inspect and choose from a range of tofu products, including branded and private-label options, attracts a diverse customer base. Additionally, promotional activities, such as in-store tastings and discounts, help boost tofu sales in these channels. The extensive distribution networks and strategic placement of supermarkets and hypermarkets in urban and suburban areas ensure that tofu products are easily accessible to a broad audience.

The online segment is projected to grow the fastest over the forecast period due to the increasing consumer preference for the convenience and flexibility of online shopping. E-commerce platforms and grocery delivery services have made it easier for consumers to purchase tofu products from the comfort of their homes. The growth of online retail is further fueled by the rising adoption of smartphones and internet penetration, allowing consumers to access a wide variety of tofu products with just a few clicks. Moreover, online platforms often offer detailed product information, customer reviews, and recommendations, aiding consumers in making informed purchasing decisions. The trend towards healthier eating and the availability of specialty tofu products, such as organic and non-GMO options, also drive the demand in the online segment. As more consumers shift to online shopping, this segment is expected to continue its robust growth.

Regional Insights

North America accounted for a 23.1% revenue share of the global tofu market in 2024. The rising health consciousness among consumers and the increasing adoption of plant-based diets have significantly contributed to this growth. Tofu's high nutritional Grocery Stores and versatility in various culinary applications make it a popular choice among health-conscious consumers. Additionally, the growing availability of tofu products in supermarkets, hypermarkets, and online platforms has made it more accessible to a broader audience, further driving the market's expansion in North America.

U.S. Tofu Market Trends

The U.S. dominated the North American tofu market in 2024, driven by the increasing demand for plant-based proteins and the rising awareness of tofu's health benefits. The expanding vegan and vegetarian population, coupled with the growing trend of flexitarian diets, has bolstered the demand for tofu in the country. Furthermore, the presence of major tofu manufacturers and the continuous introduction of innovative tofu products have strengthened the market. The U.S. market also benefits from the growing popularity of Asian cuisine, which frequently incorporates tofu as a staple ingredient.

Europe Tofu Market Trends

Europe tofu market is anticipated to grow fastest throughout the forecast period, driven by the increasing consumer preference for plant-based diets and the rising awareness of the environmental impact of meat consumption. European consumers increasingly seek healthier and more sustainable food options, driving the demand for tofu. The region's robust retail infrastructure and the availability of a variety of tofu products, including organic and non-GMO options, further contribute to the market's growth. Additionally, the expansion of vegan and vegetarian food festivals and events in Europe raises awareness and acceptance of tofu as a nutritious and versatile food option.

Asia Pacific Tofu Market Trends

Asia Pacific dominated the global tofu market in 2024, due to its longstanding culinary tradition of incorporating tofu into various dishes. Countries like China and Japan have been consuming tofu for centuries, making it a staple. The region's dominance is also driven by the increasing adoption of plant-based diets and the rising health awareness among consumers. The growing urbanization and increasing disposable incomes in the Asia Pacific are further boosting the demand for tofu. Moreover, the region's strong manufacturing capabilities and the presence of key tofu producers ensure a steady supply of high-quality tofu products to meet the growing demand.

Key Tofu Company Insights

Some of the key companies in the tofu market include Invigorate Foods, Hain Celestial, House Foods Group Inc., Hugli Holding Company, Pulmuone Co., Ltd, and others.

• House Foods Group Inc. is a well-established name in the tofu market, particularly in Asia and North America. The company offers a variety of tofu products, including silken, firm, and extra firm tofu, catering to diverse consumer preferences.

• San Jose Tofu, based in California, is renowned for its diverse and fresh tofu offerings. Known as the "tofu capital of America," San Jose Tofu has capitalized on the increasing consumer preference for plant-based foods. Their products are widely available in supermarkets, restaurants, and tofu storefronts, making tofu more accessible to a broader audience.

Recent Developments

• In October 2024, The New Originals Company acquired Tofutown's tofu business and Wiesbaum production facility, expanding its European footprint and strengthening its position in the organic food market.

• In August 2024, Comitis Capital acquired The Tofoo Co. Ltd, a prominent entity in the UK's plant-based meat alternatives sector, commanding over 60% of the market share in tofu. The brand is distinguished by its diverse range of Supermarkets & Hypermarkets, sustainable, plant-based offerings characterized by their exceptional texture and flavor profiles. Furthermore, The Tofoo Co. is recognized for its innovative marketing strategies that effectively position its products within a competitive landscape.

Tofu Market Report Scope

Global Tofu Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global tofu market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Processed

  • Unprocessed

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Grocery Stores

  • Online

  • Specialty Stores

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa