Toddler Wear Market Size, Share & Trends Analysis Report By Product (Apparel, Footwear), By Distribution Channel (Online, Offline) By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global toddler wear market size was valued at USD 185.68 billion in 2018 and is anticipated to expand at a CAGR of 6.22% during the forecast period, from 2019 to 2025. The availability of a wide range of products coupled with rising population, especially in emerging economies is anticipated to drive the growth. Rapidly evolving consumer goods industry in developing regions such as the Asia Pacific and the Middle East and Africa coupled with product premiumization is projected to further fuel the demand for toddler wear.

The rise in product innovation and new product launches is anticipated to contribute to demand toddler wear. In August 2018, Gerber Baby Clothing launched organic clothing products sold through leading offline distribution channels such as supermarkets and hypermarkets. The rise in adoption of the latest fashion trends from different parts of the world reflects on the baby and toddler fashion trends. This factor is expected to positively influence the demand for toddler wear in the forthcoming years.

Excessive use of harmful chemicals and toxins in conventional cotton clothing can cause skin diseases such as dermatitis among children. Rising consumer awareness regarding these harmful effects is projected to drive the demand for toxin-free and organic cotton, especially across the developed countries. Hence, market players focus on product innovation to manufacture comfortable and skin-friendly toddler wear.

The strong influence of social media on the apparel industry is driving the sales of toddler clothing. The adoption of pop culture trends in infant clothing is also expected to drive growth. Manufacturers focus on high-quality fabrics, unique designs, and vibrant colors to attract more consumers. Factors such as the influence of celebrity fashion and the rising number of child artists are expected to create growth opportunities for the toddler wear market in near future. For instance, in 2017, Boots Mini Club collaborated with British television and radio presenter Fearne Cotton to launch a new range of fashion clothes such as bomber jackets and fur coats for kids.

Product Insights

The apparel segment held the largest market share of 72.96% in 2018. The launch of trendy cartoon apparel has made a significant contribution to segment growth. Innovative designs such as slogans, quotes, emoji, and custom toddler shirts and infant onesies are anticipated to further drive the segment growth. The strong influence of gaming, music, movies, and other entertainment trends on graphic apparel is expected to create growth opportunities for market players.

The footwear segment is anticipated to register the fastest CAGR of 8.18% from 2019 to 2025. Children's footwear industry has been witnessing a significant rise due to the presence of a large number of unorganized players, especially in the developing economies. Products manufactured by local players are more popular due to their lower costs. Easy access to raw materials helps local companies to moderate the cost of toddler footwear.

Distribution Channel Insights

The offline distribution channel held the largest market share of 79.37% in 2018. Factors such as the rising number of fashion stores and availability of a wide range of trendy products with mass merchandisers and at specialty and department stores are expected to fuel the growth. Allocation of dedicated additional space for kids' wear is expected to further drive the growth shortly.

The online distribution channel is projected to register the fastest CAGR during the forecast period. Online channels offer a convenient option for consumers looking for toddler wear products. Online stores offer a wide range of products, free home delivery, and easy returns policy. Availability of discounts, coupons, and attractive deals on local as well as high-end brands is anticipated to further fuel the growth of the segment in near future.

Regional Insights

North America is anticipated to continue holding the leading market share over the forecast period. In the U.S., the retail sales of clothing stores exceed USD 15 billion on monthly basis. The rise in the revenue of retail sales in the apparel market is anticipated to propel the growth of the regional market for toddler wear. The existing key market players focus on expanding their product portfolio to introduce infant and children wear. Most of them strive to leverage their existing brand image while targeting young parents.

The Asia Pacific, on the other hand, is anticipated to expand at the fastest CAGR of 7.49% over the forecast period. The rapid growth of global apparel brands such as Uniqlo, Adidas, Nike, and H&M among others is anticipated to drive regional growth. Increasing purchasing power, the popularity of western and luxury fashion brands, and preference for premium apparel brands are some of the key regional growth drivers. Rising penetration of organized retail is also expected to bode well for the demand for toddler wear in the region.

Toddler Wear Market Share Insights

Major market players include Carter's, Inc.; Adidas AG; Benetton Group S.r.l.; The Gap, Inc.; and Nike, Inc. Most companies engage in capacity expansion, mergers and acquisitions, and product and technological innovation to strengthen their market position. Top companies focus on increasing their geographical presence to obtain maximum market share.

The establishment of strategic partnerships with buyers for manufacturing new toddlers wear products is projected to remain a critical success factor. Manufacturers are likely to focus on product innovation catering particularly to online product sales. The online channels foresee a rise in sales owing to the increasing use of shopping apps through smart devices coupled with attractive brand endorsements by manufacturers.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global toddler wear market report based on the product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Apparel

  • Footwear

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

  • Central & South America

    • Brazil

  • Middle East & Africa