Stick Packaging Market Size, Share & Trends Analysis Report By Material (BOPP, Polyethylene), By End-use (Food & Beverages, Cosmetics), By Region, And Segment Forecasts, 2024 - 2030

Stick Packaging Market Size & Trends

The global stick packaging market size was estimated at USD 461.21 million in 2023 and is expected to expand at a CAGR of 5.4% from 2024 to 2030. The market is experiencing significant growth due to the increasing demand for convenient and portable packaging solutions. Stick packaging offers an easy-to-use, single-serve format that is ideal for on-the-go consumption, making it highly popular in the food & beverage, pharmaceutical, and cosmetics industries.

Consumers are becoming more environmentally conscious, leading to a surge in demand for sustainable packaging materials. This trend drives innovation in the market, with companies developing eco-friendly solutions such as biodegradable and recyclable materials. For example, Tetra Pak recently launched a new line of stick packs made from renewable materials, aiming to reduce the environmental impact of single-use packaging.

Advancements in packaging technology are also contributing to market growth. High-speed packaging machines and improvements in material barrier properties enhance the functionality and appeal of stick packs. Amcor's recent introduction of high barrier stick packs that protect contents from moisture and oxygen is an example of how technological advancements are boosting the market.

The food & beverage industry remains the largest end-user of stick packaging, driven by the growing demand for portion-controlled and easily transportable products. The rise in health-conscious consumers seeking portion-controlled snacks, supplements, and beverages is further boosting this segment.

Material Insights

The Biaxially Oriented Polypropylene (BOPP) held the highest revenue share of 52.4% in 2023. BOPP is favored for its excellent clarity, strength, and barrier properties. Its widespread use in food packaging drives its high market share. The material's adaptability to various printing technologies and recyclability are key factors contributing to its rapid growth. 

Polyethylene (PE) is valued for its flexibility, durability, and cost-effectiveness. It is widely used in stick packaging for food, beverages, and personal care products. Paper-based stick packaging is gaining traction due to its eco-friendly attributes. It appeals to environmentally conscious consumers and brands aiming to reduce their carbon footprint. Metallized films offer superior barrier properties, protecting contents from moisture, light, and oxygen. They are commonly used in high-moisture and high-fat content products.

End use Insights

The food and beverages segment holds the highest revenue share of over 41% in 2023. This segment dominates the market due to the rising demand for single-serve snacks, beverages, and condiments. The convenience factor and growing trend of on-the-go consumption drive this segment's growth.

The pharmaceutical industry increasingly adopts stick packaging for its precision dosing and convenience. Similarly, the cosmetics industry is leveraging stick packaging for its portability and user-friendly design. Recent product launches, such as Unilever's new range of stick-packaged skincare products, highlight the growing trend in this sector.

Regional Insights

The North America region is the fastest-growing market for stick packaging. Rapid industrialization, urbanization, and increasing consumer spending are key factors fueling the market's expansion.

U.S. Stick Packaging Market Trends

The stick packaging market in the U.S. holds the highest revenue share in this region, driven by the high consumption of packaged food and beverages and the presence of major packaging companies.

Asia Pacific Stick Packaging Market Trends

The Asia Pacific region is the largest and fastest-growing market for stick packaging, with China having the highest market share due to its vast consumer base and booming retail sector. India is expected to witness the fastest CAGR, driven by increasing urbanization, rising disposable incomes, and growing consumer preference for convenient packaging.

Europe Stick Packaging Market Trends

The stick packaging market Europe is driven by stringent environmental regulations and a strong focus on sustainability. Companies in the region are increasingly investing in sustainable materials and technologies to meet regulatory requirements and consumer preferences for environmentally responsible products.

Germany stick packaging market leads in revenue share within Europe, supported by its strong manufacturing base and the demand for high-quality, sustainable packaging solutions.

Key Stick Packaging Company Insights

The market is highly fragmented with the presence of a significant number of companies. The industry has been witnessing a significant number of new product launches and expansions over the past few years. This can be attributed to the circular economy initiatives, innovation in materials and technologies, and consumer demand for sustainability.

Recent Developments

• In November 2023, UDG Healthcare invested in digital printing technology for stick packs, enabling on-demand customization and short-run production, which is expected to enhance the market's responsiveness to consumer preferences

• In October 2023, Winpak announced a partnership with a major coffee brand to launch single-serve instant coffee sticks, showcasing the versatility and growing popularity of stick packaging in the beverage industry

• In September 2023, Sonoco introduced a child-resistant stick pack format for over-the-counter medications, addressing safety concerns for parents and expanding the use of stick packs in the pharmaceutical sector.

Stick Packaging Market Report S2cope

Global Stick Packaging Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global stick packaging market report based on material, end use, and region:

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Biaxially Oriented Polypropylene (BOPP)

  • Polyethylene (PE)

  • Paper

  • Metallized Films

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverages

  • Pharmaceuticals

  • Cosmetics

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • UAE

    • South Africa