Stadium Seating Market Size, Share & Trends Analysis Report By Material, By Design, By Type (Fixed Seating, Telescopic Seating, Bleachers/Grandstands), By Application (Indoor Stadium, Outdoor Stadium), By Region, And Segment Forecasts, 2023 - 2030

Stadium Seating Market Size & Trends

The global stadium seating market size was estimated at USD 1.74 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 1.8% from 2023 to 2030. The market is expected to be driven by rising construction activities of new stadiums coupled with growing renovation activities of existing stadiums. The rising trend of gaining live experience of the sports coupled with the increasing disposable income of people will result in rising expenditure on stadiums infrastructures, which in turn will also fuel the growth of the market. In addition, the rising government support to the sports industry for the conduct of various events as well as for the construction and upgradation of new venues will positively drive the demand of the market.

The growth of sports culture across several regions is expected to result in the rising construction of new sports venues as well as upgrading of sports infrastructure. This, in turn, is expected to boost the demand for stadium seating. For instance, the sport of cricket is gaining popularity among U.S. citizens. Furthermore, in 2022, USA Cricket announced its plans to invest USD 1.0 billion for organizing US T20 cricket league on account of the rising interest of Americans in live matches and various leagues from other countries.

The stadium seating includes metal, wood and plastic materials used in applications such as indoor arenas and outdoor arenas. The product comes in various type including fixed seating, telescopic seating and bleachers/grandstands. Furthermore, the seats are manufactured in a way to protect it from UV rays and rainwater pooling.

The U.S. market is expected to witness high growth during the forecast period owing to the presence of growing sports culture in the country. The country is a major player in some sports including football, basketball, ice hockey, tennis, and soccer. Furthermore, in 2020, with a total of 917 stadiums, the country stood at the first position having the highest number of stadiums in the world.

The market is witnessing technological developments in terms of manufacturing the stadium seats that are both environmentally friendly and sustainable. The market players are developing technologies to produce seating which can be easily recycled. The rising production of recycled plastic seats is expected to drive the growth of the plastic seating segment during the forecast period. 

A & S Mold & Die Corp., Applied Plastic Co., Inc., Nucor Corp., WOODCHUCK USA, Klausner Group, and Shanghai Strong Metal Production Co., Ltd. are some of the companies involved in supplying raw materials to the seating manufacturers. Polypropylene is the majorly used raw material for the manufacturing of seats. It is considered the most versatile type of plastic owing to its properties, including high flexural strength, sustainability, and chemical resistance.

The market is highly competitive owing to the presence of large number of manufacturers. The companies are opting for the development of environmental friendly and sustainable seating solution to win over competitors.

The revenues of stadium owners are dependent on the number of big events taking place. The major events are not held regularly. For instance, FIFA, Olympics, and World Cup are hosted once every four years and IPL is conducted once a year. This limits the opportunities of arena to earn high revenues by hosting big events. Furthermore, uncertainty, in terms of an event taking place, especially during the COVID-19 crisis, has also affected the earnings of arena, which, in turn, have restrained growth of the market.

Type Insights

The telescopic seating is expected to dominate the market during the forecast period with the CAGR of 2.4%. It consists of seats which fold up and provide flexibility of space in venues. Retractable and telescopic seating are the names used interchangeably for this type of seating. Furthermore, the requirement of flexible seating arrangement in the venues is further expected to increase the demand for telescopic seats.

Moreover, advancement in the design, configuration, and manufacturing methods of telescopic seats has transformed venues, for instance, any local community space can be converted into a sporting arena. The telescopic seating offers modular, retractable, and mobile features which make venues flexible on account of seating arrangements.

Bleachers/Grandstands accounted for the revenue of USD 405.6 million in 2022 and are expected to mark the growth of 1.7% during the forecast period. The manufacturing cost of bleachers is comparatively low as there is no physical seat with sides and backs. The seats are also not fixed which makes them suitable for all kind of sizes and shapes.

Furthermore, tip and roll bleachers, which are mainly for outdoor applications, can be carted away and stored as well as moved from one venue to other, thus making it a flexible seating solution. Thus, bleachers help in organizing an effective way of arranging seating for a large number of audience in relatively small area.

Material Insights

The plastic segment dominated the market accounting for the revenue of USD 890.9 million in 2022 and is expected to expand at a CAGR of 1.7%. Polypropylene and polyethylene are the major plastic types used in the production of stadium seating. The durability and low maintenance cost offered by plastic in the long run as compared to metallic and wood are expected to drive this segment during the forecast period.

Plastic seating delivers wide range of advantages, including UV resistance, stability, lightweight, chemical resistance and capability, to avoid rainwater pooling. The molded plastic is utilized for manufacturing seats which offer water repellence and keep the seats dry. Stadiums are often subjected to various weather conditions which makes plastic more ideal for the seating solutions for outdoor venues.

Metal is expected to expand at a fastest CAGR of 2.3% during the forecast period. Metal is considered as much stronger, heavier, and harder material when compared to other materials such as plastic and wood. The major types of metals used for manufacturing stadium seating are aluminum and steel. Aluminum is lightweight, durable, and easily available owing to which its application is growing in stadium seating.

Metals have the ability to withstand climate changes, which makes them an ideal fit for the outdoor venues. The metals such as aluminum and steel are also corrosion resistant, which offers low maintenance and long service life. The eco-friendly properties of metal are also expected to drive the segment growth, for instance, the aluminum is 100.0% recyclable without losing its natural qualities and properties.

Design Insights

The foldable seating dominated the market with the revenue of USD 1036.8 million in 2022 and is expected to expand at a CAGR of 2.6% during the forecast period. The flexibility of space provided by the foldable seating has increased its demand in the market. The foldable seating can fold when they are vacant, thus occupying less space in the venue.

The seats also create a safe gangway for the people to facilitate entry and exit, owing to which, this segment is gaining more preference and is expected to witness high demand during the forecast period. Furthermore, the seats are designed in a manner that they get closed by their own weight instead of applying any outer force.

The non-foldable seating accounted for the revenue of USD 707.1 million in 2022. This seating involves low maintenance cost as the seats are fixed with no unnecessary movement. This makes them affordable for the venues with comparatively low budgets. The non-foldable seating is the oldest form and it is mainly seen in older stadiums.

The seats are always in seating position even if vacant, which occupies a lot of space in the venue and makes difficult for the audience to walk across the seats which leads to a congested environment in the stadium. Furthermore, rising demand for the superior seating arrangement coupled with the growing trend of new style foldable seats is expected to hinder the growth of this segment.

Application Insights

Outdoor stadiums dominated the market in 2022 with revenue of USD 1414.7 million. The existence of large number of outdoor stadiums is driving the growth of the segment. Furthermore, growing interest of the people in various indoor and outdoor sports is expected to fuel the market growth.

The seating arranged in outdoor stadiums require frequent maintenance or replacement owing to its exposure to the changing weather conditions. This factor has also contributed to the growth of outdoor stadium segment. Moreover, the seats installed in outdoor venues are chosen on the basis of properties including UV resistant, ability to avoid rainwater pooling, and chemical resistant.

The application of stadium seating is expecting to expand at a CAGR of 1.9% in indoor stadiums. The construction of indoor sports places is rising, which, in turn, is expected to increase the demand for stadium seats. For instance, in 2021, the Odisha government announced to construct 89 multipurpose indoor stadiums with a budget of USD 87.0 million cr.

In 2021, the construction of Acrisure Arena, a multipurpose indoor arena, started in California. The arena has the capacity of 10,000 people and the construction was likely to be completed by the end of 2022. The stadium will be home to Coachella Valley Firebirds of the American Hockey League. Thus, the construction of new indoor arena is expected to drive growth of the market.

Regional Insights

North America dominated the market at 35% revenue share in 2022 and is expected to witness significant growth with the CAGR of 1.7% during the forecast period. The presence of countries including U.S., Canada and Mexico with high sports culture leads to the rising demand for the various sports activities and competitions. Besides, the region is further witnessing the rising interest of the people in sports such as cricket; this has led to the construction of stadiums for the sport, thus fueling growth of the product.

The market in Canada is expected to witness significant growth during the forecast period owing to the rising construction of new stadiums. For instance, in 2022, Woodbine Entertainment announced that it will be partnering with private investors for constructing a soccer-specific stadium near Toronto. The stadium is expected to have an 8,000 seating capacity coupled with a training facility of 38,000 square feet.

The Europe accounted for the revenue of USD 377.9 million in 2022 in the market and is anticipated to expand at a fastest rate during the forecasted period. The region has well established stadiums owing to the presence of diverse sports played in the countries. The region has high popularity among the citizens regarding the sports including football, basketball, cricket, handball, and tennis. This is expected to increase the demand for the product in the region.

Germany has a growing culture of sports, including football, basketball, cricket, handball, and tennis. Such sporting events require proper venues with sufficient seating facilities owing to the high number of people will to physically witness these events. This leads to the requirement of more stadiums as well as regular maintenance of existence stadiums. This is expected to drive the growth of the market in the country.

Key Companies & Market Share Insights

Players mainly compete based on the product quality, product advancements, customer services, and product pricing. The players use an established distribution and sales network to connect with their customers with ease across various regions. These companies are focusing on business development via mergers and increasing their reach by establishing their branches overseas. For instance, in 2020, Kotobuki Seating, a manufacturer of stadium seating, established a subsidiary named Kotobuki Seating Espana. Some of the prominent players in global stadium seating market include:

• Avant Seating

• Camatic Seating

• KOTOBUKI SEATING CO., LTD

• SERIES Seating LLC

• Mobiliario

• Figueras

• Ferco Seating Systems

• Daplast

• Irwin Seating Company

• Shenzhen Yourease Sports Equipment Co., Ltd.

• Hussey Seating Company

• Preferred Seating LLC

• Stadium Seating Enterprises

• The BOX Seat

• Delta Stadium Seating

• The RECARO Group

• Prestige Multi System

Stadium Seating Market Report Scope

Global Stadium Seating Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2018 - 2030. For this study, Grand View Research has segmented the global stadium seating market report based on the material, type, design, application, and region:

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Metal

  • Wood

  • Plastic

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Fixed Seating

  • Telescopic Seating

  • Bleachers/Grandstands

• Design Outlook (Revenue, USD Million, 2018 - 2030)

  • Foldable

  • Non-foldable

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Indoor Stadium

  • Outdoor Stadium

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE

    • Saudi Arabia