Sports Shoes Market Size, Share & Trends Analysis Report By Gender (Men, Women, Kids), By Retail Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global sports shoe market size was valued at close to USD 19.0 billion in 2018 and is anticipated to witness significant growth over the f0recast period. The market is driven by increasing participation of schools and colleges in the sports activities across the world. The rise in participation is attributed to increasing campaigns by sports governing bodies and professional leagues, such as Indian Premier League (IPL), Western Hockey League (WHL), National Football League (NFL), and Major League Baseball (MLB).

For instance, the government of Canada provides grants to schools, colleges, and municipal corporations to enhance the lives of boys and girls through sports and physical activities. Moreover, growing awareness related to health and fitness has led to an increase in participation in physical activities and sports, thereby fueling the demand for protective gear including shoes over the forecast period.

An increase in various national and international events worldwide has raised awareness regarding sports participation, which has led to the rise in the adoption of shoes over the forecast period. Various shoe manufacturers are sponsoring events at the national and international levels to gain a competitive advantage as well as to expand their consumer base.

For instance, companies such as Adidas was the official sponsor of the FIFA World Cup. Nike and Under Armour are other reputed companies that we're the official suppliers in Rio, Brazil, and the 2014 Winter Olympics, respectively. An increase in the number of sports events will fuel the demand for sports shoes shortly.

Various initiatives are undertaken by government bodies and key manufacturers across the globe to increase participation in physical activities, including indoor and outdoor games. For instance, The Sport for All initiative undertaken by the President's Council on Sports, Fitness & Nutrition(PCSFN) aims at educating all Americans regarding the benefits associated with sports participation.

Moreover, leading manufacturers are focusing on the development of innovative products to meet consumer requirements. For instance, manufacturers are leveraging 3D technology to enhance comfort level and performance. Shoe manufacturers are using various raw materials such as knitted fabric, innovative plastic, and carbon fiber to produce advanced shoes. Also, various manufacturers are focusing on providing custom products to expand their customer base and increase sports shoes market share. Furthermore, the launch of innovative and advanced products are increasingly replacing old products, as these products are lightweight, and durable, thereby providing growth opportunity for the manufacturers in the coming years.

Gender Insights

Men’s footwear held more than 50.0% share of overall revenue in 2018. The segment is expected to maintain its lead throughout the forecast period. Women’s sports shoe is gradually catching up the pace owing to growing popularity and participation in various sports at the national and international levels, particularly in countries such as India, China, Brazil, and South Africa.

In countries like the U.S., Australia, Germany, and U.K., the proportion of women participation in sports events at national and international levels is significant as compared to developing countries such as India and China. Growing awareness related to health and increasing participation of women in developed countries is expected to fuel the demand for sports shoes over the forecast period.

Retail Channel Insights

The offline segment was the largest retail channel segment in 2018, accounting for more than 80.0% share of the global revenue. The increasing number of sports retail outlets in Brazil, India, and China is expected to have a positive impact on the growth of the market. For instance, a German sportswear manufacturer, Adidas AG will open 3,000 new stores in China by 2020.

Increasing the spending power of consumers and rising health awareness in the country is anticipated to boost its global business. Also, Under Armour is expected to open 10 stores in India by the end of 2019. Furthermore, an increase in the number of outlets will help companies in bridging the gap between consumers and companies, which will have a positive impact on market growth.

Even though the offline channel represented maximum sports footwear sales, the e-commerce channel is gaining significant traction worldwide. The online retail channel segment accounted for 25.4% share in the U.S. market in 2018. This share of online retail was larger than any other country in the world. Online sales channel has experienced significant growth in the last few years due to increasing internet penetration in various countries.

Moreover, online retailers including Amazon, Walmart, Decathlon, Ace Turtle Services Private Limited, and DICK’S Sporting Goods are fueling the segment growth. Online retail channels are widely used in developed countries such as U.S., Germany, and U.K. for purchasing consumer durable goods and are poised to emerge as a steady revenue-generating source for sports footwear manufacturers over the forecast period. Promising growth exhibited by e-commerce platforms in emerging countries, including India and China, is compelling manufacturers to reorient their retail strategies for these countries.

Regional Insights

The Asia Pacific dominated the global market in 2018 and is expected to witness significant growth over the forecast period. The regional market is driven by the growing popularity of various sports such as baseball, cricket, football, badminton, and field hockey. Increasing penetration of various leagues such as IPL, Pro Kabaddi League, Premier Badminton League, Indian Hockey League, and Indian Super League has a positive impact on the market growth. Furthermore, parents are encouraging their kids to participate in sports activities, which is expected to increase the consumption of sports shoes in the region.

The U.S. held the largest share in the North America Market in 2018. The popularity of American football is growing worldwide. These sports bring people together, regardless of their culture, race, and religion, and are considered to be an integral part of American culture. As per the studies, in 2016, 33.0% of participants said that American football was their favorite sport, followed by baseball. Owners of NFL are organizing events at different places in the U.S. and Mexico to raise awareness of sports, which is expected to provide growth opportunities for the market shortly.

The Middle East and Africa are likely to emerge as one of the prominent regional markets in the coming years. The growing popularity, coupled with rising awareness among individuals, is expected to fuel the demand for sports shoes shortly.

Sports Shoes Market Share Insights

The growing spending power of the middle class and upper-middle-class population has not only increased market demand for sports footwear but also increased the competition among various players. Companies operating in the market are focusing on launching innovative and durable products to expand their customer base. The global market is characterized by the presence of various regional and multinational companies. Some of the key players in the market are Nike, Inc.; Adidas Group; MIZUNO Corporation; and Puma SE.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global sports shoe market report based on gender, retail channel, and region:

• Gender Outlook (Revenue, USD Million, 2015 - 2025)

  • Men

  • Women

  • Kids

• Retail Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    •  Germany

  • Asia Pacific

    •  China

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • South Africa