Sheet Face Mask Market Size, Share & Trends Analysis Report By Product (Cotton, Hydrogel), By Skin Type (Oily, Dry), By End Use (Males, Females), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Sheet Face Mask Market Size & Trends

The global sheet face mask market size was valued at USD 363.7 million in 2024 and is expected to expand at a CAGR of 8.9% from 2025 to 2030. The market growth is attributed to the increasing consumer demand for skincare products, advancements in the cosmetic industry, and rising awareness through social media and celebrity endorsement. Furthermore, growing awareness about the benefits of these sheet masks, such as hydration, anti-aging, and soothing, is expected to drive market growth in the coming years.

The growth is attributed to growing awareness among consumers about skincare and personal grooming. With the rise of social media platforms and beauty influencers, more people are becoming conscious of their skin health and appearance. This has led to an increased demand for effective and convenient skincare solutions like sheet face masks. The ease of use and instant results of these masks make them popular among consumers of all age groups.

Another significant factor is the increase in disposable income, especially in emerging economies. As more people move to urban areas and adopt modern lifestyles, they are more likely to spend on personal care products. The convenience and affordability of sheet face masks make them attractive for urban consumers looking for quick and effective skincare solutions.

Celebrity endorsements and strategic marketing campaigns play a crucial role in boosting the popularity of sheet face masks. Brands often collaborate with celebrities and influencers to promote their products, creating a strong brand image and consumer trust. These endorsements, coupled with visually appealing packaging and targeted advertising, significantly contribute to the market’s growth.

Product Insights

Cotton sheet face masks dominated the market with the largest revenue share of 39.4% in 2024. Cotton masks are highly favored for their natural and breathable material, which is gentle on the skin and suitable for all skin types, including sensitive skin. The comfort and effectiveness of cotton masks in delivering hydration and essential nutrients to the skin have made them a popular choice among consumers. Additionally, the increasing consumer preference for eco-friendly and biodegradable products has further boosted the demand for cotton sheet masks, often perceived as more sustainable than synthetic alternatives. The widespread availability of cotton masks in various formulations and price ranges also contributes to their market dominance, catering to a broad spectrum of consumers. As a result, the cotton sheet face mask segment continues to experience robust growth, driven by its versatility, consumer trust, and alignment with current sustainability trends.

Bio-cellulose sheet face mask is expected to grow at the fastest CAGR of 10.6% over the forecast period. This rapid expansion is attributed to the unique properties of bio-cellulose, which is derived from natural sources like coconut water and is known for its exceptional ability to retain moisture and adhere closely to the skin. These masks provide superior hydration and deliver active ingredients more effectively than traditional sheet masks. Additionally, the increasing consumer preference for natural and eco-friendly skincare products drives demand for bio-cellulose masks. Their biodegradability and skin-friendly nature make them an attractive option for environmentally conscious consumers. The segment's growth is further supported by ongoing bio-cellulose production and formulation innovations, enhancing these masks' overall user experience and efficacy. As a result, bio-cellulose sheet face masks are becoming a popular choice among consumers seeking high-performance skincare solutions.

Skin Type Insights

The dry skin segment dominated the market with the largest revenue share in 2024. This dominance is driven by the high demand for products specifically formulated to address the unique needs of dry skin. Consumers with dry skin often seek intensive hydration and nourishment, which sheet face masks are well-equipped to provide. These masks are typically infused with moisturizing ingredients such as hyaluronic acid, glycerin, and natural oils, which help replenish and retain skin moisture. The popularity of this segment is also bolstered by the increasing awareness of the importance of skincare routines tailored to specific skin types. Additionally, the rise of environmental factors like pollution and harsh weather conditions, which can exacerbate dry skin issues, has further fueled the demand for effective hydrating solutions. As a result, the dry skin segment continues to thrive, driven by its ability to meet the growing consumer need for targeted and effective skincare products.

The oily skin segment is expected to grow at the fastest CAGR over the forecast period. Increasing consumer awareness about skincare and the specific needs of oily skin has led to a higher demand for products that effectively manage excess oil while providing necessary hydration. The rise of K-beauty trends has also played a significant role, as these trends emphasize comprehensive skincare routines that often include sheet masks. Additionally, the growing popularity of natural and organic ingredients in skincare products has encouraged consumers to seek sheet masks that offer gentle yet effective solutions for oily skin. This combination of factors is expected to continue driving the growth of the oily skin segment at a fast pace over the forecast period.

End Use Insights

The female segment dominated the market with the largest revenue share in 2024. This dominance is attributed to the growing awareness and emphasis on skincare among women, who increasingly invest in products catering to their skin needs. The influence of social media and beauty influencers has also played a significant role in driving the popularity of face sheet masks among female consumers. Additionally, the availability of a wide variety of sheet masks tailored to different skin types and concerns has further fueled this segment’s growth.

The male segment is expected to grow significantly over the forecast period. This surge is driven by a growing awareness among men about the importance of skincare and personal grooming. The increasing acceptance of skincare routines among men, influenced by social media and changing societal norms, has led to a higher demand for products specifically designed for male skin. Additionally, the availability of face sheet masks that address common male skin concerns, such as oiliness, acne, and rough texture, has further fueled this segment’s expansion. As more men incorporate skincare into their daily routines, the market for male-oriented face sheet masks is expected to continue its upward trajectory.

Distribution Channel Insights

The hypermarkets & supermarkets segment dominated the market with the largest revenue share in 2024. This growth is attributed to the widespread accessibility and convenience these retail formats offer consumers. Hypermarkets and supermarkets provide a diverse range of products under one roof, making it easier for customers to explore and purchase face sheet masks. Additionally, promotional activities, discounts, and in-store demonstrations have further boosted sales in this segment. The ability to physically examine products before purchase also appeals to consumers, enhancing their shopping experience and driving higher sales volumes. As a result, hypermarkets and supermarkets continue to be the preferred choice for consumers seeking face sheet masks, contributing significantly to the market’s overall growth.

The online channel is expected to grow at the fastest CAGR over the forecast period. This surge is driven by several factors, including the increasing popularity of e-commerce platforms, which offer consumers the convenience of shopping from home, access to a wider range of products, and competitive pricing.  Additionally, the influence of social media and beauty influencers has significantly boosted online sales, as consumers are more likely to purchase products recommended by trusted sources. The COVID-19 pandemic further accelerated this trend as more people turned to online shopping for skincare needs.  As a result, the online segment is expected to continue its robust growth, outpacing traditional brick-and-mortar sales channels.

Regional Insights

North America sheet face mask market dominated the global market with the largest revenue share of 37.2% in 2024. This dominance is attributed to several factors, including the widespread adoption of skincare routines and the increasing popularity of sheet face masks among diverse consumer segments. The convenience and effectiveness of sheet masks, which offer a quick and easy skincare solution, have made them particularly appealing to busy individuals seeking a spa-like experience at home.

U.S. Sheet Face Mask Market Trends

The U.S. sheet face mask market is expected to grow significantly over the forecast period. The influence of social media and beauty influencers has played a significant role in boosting the popularity of these products. Platforms like Instagram and TikTok have become hotspots for skincare enthusiasts to share their routines, further driving consumer interest and sales. In addition, several market players in this country are expected to drive market growth.

Europe Sheet Face Mask Market Trends

Europe’s sheet face mask market was identified as a lucrative region in 2024. This growth is fueled by the increasing demand for personalized skincare solutions, with consumers seeking products catering to their skin concerns and types. The popularity of sheet face masks has been further amplified by social media platforms, where beauty influencers and skincare enthusiasts frequently share their routines and product recommendations. Additionally, the robust e-commerce infrastructure in countries such as Germany, the UK, and France has made accessing various sheet face masks easier for consumers.

The sheet face mask market in UK is expected to grow significantly over the forecast period. Continuous innovation in the market, such as introducing new materials and formulations, has played a crucial role in attracting consumers eager to try the latest skincare trends. UK’s dynamic and evolving sheet face mask market reflects the strong consumer interest in effective and innovative skincare solutions.

Asia Pacific Sheet Face Mask Market Trends

The Asia Pacific sheet face mask market is expected to grow at the fastest CAGR of 9.9% over the forecast period. The region’s rich skincare and beauty rituals have created a strong foundation for adopting innovative skincare products like sheet face masks. Countries such as South Korea and Japan, known for their advanced beauty industries, have been at the forefront of introducing new and effective skincare solutions.

Moreover, the rising disposable income and increasing awareness about skincare among consumers in emerging markets like China and India are driving the demand for sheet face masks. The influence of K-beauty and J-beauty trends, which emphasize sheet masks as part of daily skincare routines, has also significantly contributed to the market’s growth.

Key Sheet Face Mask Company Insights

Some key companies in the sheet face mask market include Innisfree Corporation, ES Cosmetics, BioRepublic SkinCare, Estee Lauder Companies Inc., Kracie Holdings, Ltd., and others. Companies are focusing on launching new hydrating sheets and increasing product ranges. Moreover, key players are taking several strategic initiatives, such as mergers and acquisitions and partnerships with other major companies. 

• BioRepublic SkinCare is known for its commitment to sustainability and natural ingredients. It offers a range of biodegradable, cruelty-free, and vegan sheet masks that cater to various skin concerns, such as hydration, anti-aging, and detoxification.

Recent Developments

• In February 2023, Himalaya launched the ‘Youth Eternity Face Sheet Mask’ digital film. It emphasizes the importance of an efficient & fast skincare routine for women who are always on the go.

• In September 2022, Uno launched its first sheet mask, which was developed according to the skin needs, concerns, and facial size of men.

Sheet Face Mask Market Report Scope

Global Sheet Face Mask Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global sheet face mask market report based on product, end use, skin type, distribution channel and region:

• Product Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Cotton

  • Non-woven

  • Hydrogel

  • Bio-cellulose

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Males

  • Females

• Skin Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Oily

  • Dry

  • Sensitive

  • All type

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets/Hypermarkets

  • Pharmacies & Drugstores

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • South Africa

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa