SexTech Market Size, Share & Trends Analysis Report By Product (Bluetooth-enabled Sex Toys, VR Porn), By Distribution Channel (E-commerce, D2C), By Region, And Segment Forecasts, 2025 - 2030

SexTech Market Size & Trends

The global SexTech market size was estimated at USD 42.59 billion in 2024 and is expected to grow at a CAGR of 16.77% from 2025 to 2030. This is attributed to the increasing attention to sexual health, resulting in rising product demand and has compelled players to strengthen their distribution channels. In addition, the growth of online dating has been a significant factor in the market growth.

There has been an increase in the demand for SexTech products that can help people connect with their partners remotely in more intimate ways. Furthermore, the adoption of sex tech products among LGBTQ+ individuals and increasing per capita income of people is a significant driver, as higher disposable income allows consumers to explore and invest in products that enhance their personal well-being and pleasure.

The SexTech industry is experiencing significant growth as companies invest in developing innovative products that deliver more immersive and engaging sexual experiences. This trend has fueled a surge in demand for advanced SexTech solutions that enhance user satisfaction. One notable example is the introduction of remote-controlled sex toys. Many modern sex toys are equipped with remote connectivity, allowing users to control them via smartphone apps. This feature facilitates intimate experiences even when partners are physically apart. For instance, toys such as the We-Vibe Moxie+ and Lovense Nora can be controlled remotely, providing options for both local and long-distance play.

Furthermore, In recent years, technological advancements are significantly driving the market. Modern SexTech devices incorporate advanced technologies such as AI, Bluetooth connectivity, app control, and VR porn providing users with a more personalized and interactive experience. For instance, an article published by MDPI in  August 2021, stated the rising popularity of virtual reality (VR) porn, particularly among female users. It highlights a notable shift in demographics, with more women exploring VR global SexTech.

The COVID-19 pandemic has had a mixed impact on the market. While it has led to increased demand for some products, it has also resulted in disruptions in the supply chain and changes in consumer behavior. The COVID-19 lockdowns resulted in a significant increase in the use of SexTech apps and products, a trend that has continued post-pandemic. For instance, Ohdoki the company that produce The Handy Stroker a male mastributor reported a notable rise in user engagement.

In addition, According to the article published in the National Library of Medicine in December 2022, the pandemic led to an extreme increase in sex toy sales. The study indicated that sales doubled in countries such as Colombia, Australia, Denmark, and the UK, and even tripled in New Zealand during the pandemic. Companies such as Doc Johnson and Lovense reported substantial increases in sales, with some brands experiencing up to a 100% year-over-year increase during peak lockdown periods. Thus, the pandemic has catalyzed a transformation in how individuals approach sexual wellness, leading to increased sales of sex toys and greater acceptance of technology-enhanced intimacy solutions.

Technological Advancements

Market Concentration & Characteristics

The chart below illustrates the relationship between concentration, characteristics, and  participants of market. The x-axis represents the level of market concentration, ranging from low to high. The y-axis represents various market characteristics, including industry competition, impact of regulations, level of partnerships & collaboration activities, degree of innovation, and regional expansion. For instance, the market is fragmented, with many providers entering the industry. The market is characterized by high innovation and moderate M&A activity. The impact of regulations is significantly high, and the regional expansion of the  is moderate in the market.

The market is experiencing high innovation driven by advancements in technology and evolving consumer preferences. Companies are continuously developing new products with advanced features, such as teledildonics and AI-powered devices, to meet growing demand and differentiate themselves in a competitive landscape. For instance, at a recent sex toy expo held in April 2024 in Shanghai, companies showcased early-stage AI technologies that enhance user experiences. Particularly, brands such as Svakom introduced smart toys capable of syncing with video content to replicate actions in real time, allowing users to engage with their devices interactively. This includes features where an AI "girlfriend" can control the toy, creating a more immersive experience for users.

The market is characterized by a moderate level of mergers & acquisitions. The mergers and acquisitions in the market are driven by factors such as expanding their market share, accessing new technologies, and entering new geographical regions. For instance, in February 2024, Dame, a prominent brand in the sexual wellness sector, acquired sex toy maker Emojibator. This strategic acquisition aims to expand Dame's market presence and enhance its product offerings. The move demonstrates a broader trend of consolidation within this sector, as companies seek to leverage synergies and drive growth through complementary product lines.

The market faces diverse legal challenges that vary by jurisdiction. Regulations often focus on age restrictions, content moderation, and consumer safety. For instance, the sensitive nature of SexTech products leads to stringent advertising restrictions and content moderation policies on major platforms such as Google and Apple. These limitations hinder customer outreach and growth potential for SexTech companies

The market’s level of regional expansion is moderate, as market players adopt strategies such as launching products in different countries, signing trade agreements, and expanding distribution channels. Companies are launching their SexTech products in different countries to tap into new consumer segments and drive growth. For instance, Vibease, a leading SexTech company, has launched its Bluetooth-enabled sex toys in the U.S., Europe, and Asia Pacific markets.

Product Insights

The bluetooth enabled sex toys segment dominated the market with the largest revenue share of 38.5% in 2024 and is expected to maintain dominance with a significant CAGR from 2024 to 2030. Bluetooth-enabled sex toys represent a notable advancement in the market. These devices utilize Bluetooth technology to connect with smartphone applications, allowing users to modify features such as vibration patterns and intensity directly from their devices. The relatively low cost of integrating bluetooth makes it practical for manufacturers to provide these sophisticated functionalities at competitive prices. Thus, this allows players to sell these products at lower price ranges and in high volume to maximize the profit.

Furthermore, companies are launching new products that drive growth in the segment. For instance, in January 2024, the Consumer Electronics Show (CES) 2024, Ohdoki, a Norwegian SexTech company, introduced its latest product, the Oh! vibrator. This device is stated as the most advanced pleasure device globally, featuring sonic technology that allows for a customizable and enhanced user experience. The launch at such a significant tech event emphasizes the growing mainstream acceptance of advanced sexual wellness products. The device is expected to be available for purchase in spring 2024 on platforms such as TheHandy.com and Amazon, further expanding its reach within the market

The VR porn segment is expected to witness the fastest growth rate from 2025 to 2030. Virtual reality (VR) technology allows users to experience adult content in a highly realistic and personalized manner, creating a more engaging and stimulating environment than traditional media. The rise of VR porn has led to increased investment in sex tech innovations and expanded market opportunities. Furthermore, during the COVID-19 lockdown, many individuals turned to Virtual Reality (VR) porn as a substitute for real-life sexual experiences, leading to a significant increase in sales for some VR porn companies. For instance, companies such as VR Bangers reported growth in sales by as much as 30% since the onset of lockdowns. The pandemic created a unique scenario where social distancing measures made traditional forms of intimacy difficult, prompting people to seek alternatives that could provide some level of connection. This is expected to drive the demand for VR Porn in the coming years.

Distribution Channel Insights

The D2C segment dominated the market with the largest revenue share of 73.4% in 2024. D2C channel is highly preferable since it has lower compliance than e-commerce platforms and better accessibility than specialty stores. For instance, in September 2021, an article mentioned the statement by the Co-founder of Maude, stating that the SexTech company is expecting 80% revenue through the D2C channel. In addition, it offers access to valuable data insights that can be used to improve their products and marketing strategies. This data can be used to identify trends and preferences among their target audience, helping them to create better products and more effective marketing campaigns.

Furthermore, companies such as Vibease, LELO, MysteryVibe, Lovense, and MYHIXEL are leveraging the D2C model to sell their SexTech products directly to consumers, providing a more accessible and personalized experience while gathering valuable customer data to enhance their offerings. D2C distribution facilitates faster market entry and scaling by reducing dependency on physical stores and lowering associated costs, such as retailer margins and logistics expenses. This is expected to drive the growth of the segment during the forecast period.

E-commerce platforms are increasingly becoming a vital distribution channel for SexTech companies, allowing them to reach a broader audience. However, these companies need to ensure that the platform's policies align with their products and services, as many e-commerce sites impose restrictions on the sale of adult-oriented items. In addition, e-commerce platforms are becoming increasingly important for SexTech companies, allowing them to reach a wider audience. This is particularly relevant as online shopping becomes more prevalent due to factors such as convenience and privacy concerns associated with purchasing adult products.

Regional Insights

North America SexTech market held the largest revenue share of 32.2% in 2024. Key drivers include the acceptance and adoption of technology, evolving attitudes toward sexual wellness, the strength of the e-commerce infrastructure, and higher disposable income levels among consumers. In addition, North America maintains a competitive position in the market due to its concentration of leading sex technology companies and innovation hubs. Thus factors such as the presence of key players, public acceptance, and growing demand for sexual wellness products, investment, and innovation, strengthened North America's position as a dominant region in the market.

U.S. SexTech Market Trends

The SexTech market in the U.S. held the largest share in 2024 owing to increasing consumer openness to discussing wellness, a strong e-commerce infrastructure enabling discreet purchasing options, advancements in technology that support innovative product development and manufacturers expanding its product portfolio to the U.S. market. For instance, in March 2022, Yellow Wood Partners LLC, a private equity firm based in Boston that specializes in consumer brands, has established a new sexual wellness platform named Beacon Wellness Brands. This initiative is marked by the acquisition of multiple brands from Clio, with PlusOne being the flagship brand, recognized as the leading sexual device brand in mass retail channels.

Europe SexTech Market Trends

Europe SexTech market is driven by rising awareness and acceptance of sexual wellness products and services, evolving views on sexuality, robust regulatory frameworks for product safety and consumer protection, and increasing demand for technology-driven solutions to enhance intimacy and pleasure. Europe benefits from a well-established e-commerce ecosystem in countries such as UK, Germany, Spain, Italy, providing consumers with easy access to a diverse range of SexTech products and services. For instance, in March 2024, Spanish sexual wellness startup MYHIXEL raised 1.5 million USD funds, despite the challenging economic environment. The company, focused on men's health, announced the successful completion of the round, securing new capital to support its growth initiatives.

The SexTech market in UK is expected to grow significantly over the forecast period. The increasing consumer acceptance of sexual wellness products, innovative campaigns challenging advertising restrictions, and a supportive regulatory environment promoting open discussions on sexual health. Furthermore, growth is supported by technological advancements. This evolution is marked by an increasing number of startups and established companies such as  MysteryVibe , Killing Kittens, Kama and Mojo innovating in areas such as AI, VR, and connected devices, making the UK a significant player in the industry.

Germany SexTech market is expected to growth significantly due to the rising awareness from market player and demonstrates investor confidence in the country’s SexTech sector, encourages further investment, and accelerates the adoption of sexual wellness products by enhancing product availability and innovation. For instance, in July 2024, FUN FACTORY, a German manufacturer of sex toys and sexual wellness products, has been successfully sold to an investor group of EIS/Satisfyer/Triple A from Germany, reflecting a growing interest in the sector. This acquisition highlights the increasing demand for innovative products in the market and emphasizes the sector's profitability and growth potential in Germany. The new ownership aims to expand the brand's international reach and strengthen its market position by leveraging its strong reputation for quality and innovation.

Asia Pacific SexTech Market Trends

The SexTech market in Asia Pacificis experiencing significant growth, driven by the increasing disposable incomes across APAC, particularly in countries such as China and India. The availability of advanced technologies, such as virtual reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI), is enabling the development of innovative SexTech products and services. China and Japan have emerged as manufacturing hubs for sex robots, a rapidly growing segment within the SexTech market. Companies such as Shenzhen Atall Intelligent Robot Technology and DS Doll Robotics are leading the way in producing high-quality sex robots catering to the demands of the APAC market.

China SexTech market held the largest share in 2024 owing to the China is considered one of the largest markets for SexTech in the APAC region. The country is home to a diverse range of companies producing sex toys, apps, and other sex-related products and services. This market growth is fueled by the combination of increasing disposable incomes, changing social attitudes, and the availability of advanced technologies.

The SexTech market in India is expected to witness significant growth over the forecast period, owing to the factors such as shifting cultural attitudes towards sexual wellness, increasing internet penetration, and increasing consumer demand for discreet, tech-enabled solutions. Startups are playing a pivotal role in boosting market growth by leveraging e-commerce platforms and digital marketing strategies to reach a broader audience. Mosaic Wellness operates digital platforms such as Man Matters and Bodywise, offering men’s and women’s health solutions. These startups are enhancing market growth by leveraging technology, fostering open dialogue, educating consumers, and promoting consumer needs in India.

Latin America SexTech Market Trends

Latin America SexTech market is anticipated to grow significantly owing to increasing disposable incomes, and the expanding availability of innovative technology. Countries such as Brazil and Argentina are leading the charge, with a diverse range of products including Bluetooth-enabled sex toys, VR porn, and sexual wellness platforms gaining traction.

The SexTech market in Brazil is anticipated to grow significantly owing to the market is expected to be driven by the rapid adoption of e-commerce, which allows discreet purchasing options and a broader product reach. Brazilian startups are capitalizing on these trends by developing innovative solutions, including smart sex toys, sexual health apps, and personalized services, designed to local cultural differences and consumer preferences.

Middle East & Africa SexTech Market Trends

Middle East & Africa SexTech marketis expected to grow significantly owing to the wave of startups and innovation in technologies in countries such as Israel and South Africa. Israeli companies are developing products ranging from AI-powered sex toys to apps for improving intimacy and sexual health. The growth is attributed to Israel's strong tech ecosystem, open-minded approach to taboo topics, and increasing consumer demand for products that enhance sexual well-being.

The SexTech market in South Africa is anticipated to grow significantly. The increasing urbanization of South Africa is driving demand for SexTech products and services, particularly among young, educated consumers. Improved access to healthcare has led to a greater awareness of sexual health issues and the importance of using safe and effective SexTech products, while the the lack of a clear regulatory framework for the SexTech industry can create challenges for businesses and consumer.

Key SexTech Company Insights

The market is highly fragmented, with the presence of many prominent manufacturers. To stay ahead of the competition, companies are adopting various strategies such as collaborations, acquisitions, partnerships, and launching new products. Some emerging players in the market include MYHIXEL, Fleshlight, and DS Doll Robotics.

Recent Developments

• In February 2024, Dame, a prominent brand in the sexual wellness sector, acquired Emojibator. This strategic acquisition aims to expand Dame's market presence and enhance its product offerings. The move reflects a broader trend of consolidation within the sexual wellness industry, as companies seek to leverage synergies and drive growth through complementary product lines.

• In January 2024, LELO, a Swedish sex-tech company, introduced the LELO Hugo 2 app and remote-controlled male sex toys. The LELO Hugo 2 is a vibrating prostate massager that can be controlled using a dedicated mobile app, offering users a more personalized and immersive experience. Designed for hands-free use, this innovative device provides advanced pleasure and control for those seeking intensified stimulation.

• In January 2024, the sex tech company OHDoki launched its latest innovation, the world's most advanced pleasure device. This cutting-edge product features state-of-the-art technology designed to enhance user experience through precision and customization. The debut of this device at such a high-profile tech event underscores the growing mainstream acceptance and interest in advanced sexual wellness products.

• In April 2022, the sex toy company We-Vibe launched "Nova X," an upgraded version of its popular "Nova" rabbit vibrator. The new product offers a stronger motor, extended battery life, and enhanced connectivity. This launch strategically strengthens the company's product portfolio.

SexTech Market Report Scope

Global SexTech Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global SexTech market report based on product, distribution channel, and regions.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Bluetooth Enabled Sex Toys

  • Remote Sex Interfaces

  • Sex Robots

  • Sexual Wellness Platform

  • VR Porn

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • D2C

  • Specialty Stores

  • E-Commerce

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Norway

    • Switzerland

    • Sweden

    • Netherland

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • New Zealand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Israel