Rice Bran Oil Market Size, Share & Trends Analysis Report By Type, By Application (Food & Beverage, Nutraceutical, Animal Feed, Others), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global rice bran oil market size was valued at USD 4.85 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2030. Rice bran oil is derived from the outer layer of rice grains, specifically the bran and germ. It has become popular because of its health benefits and great cooking qualities. The oil contains unsaturated fats, antioxidants, vitamins, and other bioactive components which make it suitable for use in cooking and food processing. Also, other factors such as consumer awareness about health, preference for natural and organic products, and a growing food market.

Rice bran oil has the characteristic of a high smoking point, (around 450°F), and it can be used for deep frying. In addition, it includes oryzanol, which has been associated with the lowering of cholesterol levels. It also contains tocopherols (vitamin E) and tocotrienols which are important in antioxidant production. With consumers becoming more compassionate about their health, they are now looking for oils that have nutrition.

There is a rising trend towards natural and organic food products as consumers become more aware of the adverse effects of synthetic additives and preservatives. Rice bran oil fills this gap well since it is usually branded as a healthy edible oil compared to traditional ones. Also, rice bran oil has a very mild flavor, which means it may be used for all types of cooking, from frying to salad dressings, making it popular among chefs and home cooks.

Type Insights

The non-organic dominated the market and accounted for a revenue share of 87.0% in 2023 and it is expected that it will keep growing in the rice bran oil market for the forecast period. Non-organic rice bran oil is more popular in the market due to its affordable price, accessibility through the existing supply chain network, effective marketing strategies by the producers focusing on affordability and versatility, no specific regulatory frameworks supporting one type over the other, and its uses in various industries. Non-organic rice bran oil is relatively less expensive to produce as compared to organic rice bran oil. Organic rice farming involves strict compliance with certain standards, such as the non-use of synthetic fertilizers and pesticides, which result in low yields and high production costs. Thus, non-organic rice bran oil has a competitive advantage over its organic counterpart in cost, an important factor in consumers’ decision-making in a price-sensitive market.

The organic segment is expected to grow at the fastest CAGR of 4.7% from 2024 to 2030. Consumers are becoming more conscious of the health impacts of using organic products such as rice bran oil. Organic rice bran oil is perceived as healthier because it does not contain synthetic pesticides and fertilizers; this makes it popular among consumers who want natural foods. Moreover, the high nutritional value of organic rice bran oil, including antioxidants and essential fatty acids, makes it even more appealing. Global trends toward sustainable production, better accessibility through supply chain management, and regulatory push towards organic farming systems are the market drivers. For instance, U.S. Department of Agriculture have started initiative to support farmers during transition to organic farming with Organic Transition Initiative.

Application Insights

The food & beverage dominated the market in 2023. This growth can be attributed to its exceptional nutritional profile, versatile cooking properties, health benefits, alignment with consumer trends towards natural products, sustainability considerations, market growth potential, and supportive regulatory frameworks. There is a growing trend towards natural and minimally processed foods among consumers who are increasingly aware of diet-related health issues. Rice bran oil fits well with this trend as it is often marketed as a healthier alternative to other cooking oils. As awareness about healthy eating continues to rise globally, the demand for rice bran oil is expected to grow even further.

The nutraceutical segment is expected to grow at the fastest CAGR from 2024 to 2030. One of the primary reasons for the increasing application of rice bran oil is its impressive nutritional profile. It is rich in unsaturated fatty acids, particularly oleic acid, known for its heart-healthy properties. In addition, rice bran oil contains various bioactive compounds such as oryzanol, tocopherols (vitamin E), tocotrienols, and phytosterols. These components contribute to various health benefits, leading to market growth.

Distribution Channel Insights

The online segment dominated the market in 2023 due to convenience, wider access, improving internet connectivity and shifting customer trends. The shift in the consumer’s buying behavior where they opt for the online mode of shopping, especially the millennials and Gen Z consumers who prefer easy and convenient shopping experiences, has also contributed to the growth of the online segment in the rice bran oil market. However, with advancements in technology, especially in the use of the internet and smartphones, more and more people are shopping online for their essentials, foods, and drinks.

The offline market is expected to grow at the fastest CAGR from 2024 to 2030. When it comes to food products, consumers often trust established brick-and-mortar retailers more than online platforms. Interacting with store staff and asking questions about the product enhances consumer confidence. Offline shopping allows consumers to take their purchases home immediately rather than waiting for delivery, which is especially appealing for essential cooking ingredients.

Regional Insights & Trends

North America rice bran oil market is expected to grow at fastest CAGR over the forecast period. It is attributed to increasing health consciousness and modern and busy lifestyles in this region, which have seen higher adoption of healthy food choices. The region is home to many food and beverage companies constantly innovating and developing healthy products. Rice bran oil is recognized for its balanced fatty acid composition, which includes essential fatty acids and antioxidants such as gamma-oryzanol. These components contribute to heart health and help combat various diseases, including Alzheimer’s and certain cancers.

U.S. Rice Bran Oil Market Trends

The rice bran oil market in the U.S. dominated the North America market in 2023. The expansion of the food processing industry and the oil’s versatility in cooking and frying applications further enhance its market potential. Moreover, innovations in extraction technology have improved yield efficiency, making rice bran oil more accessible to consumers. In addition, the trend towards plant-based diets supports the increased utilization of rice bran oil as a healthier alternative to traditional oils.

Europe Rice Bran Oil Market Trends

Europe rice bran oil market was identified as a lucrative region in 2023 due to the increasing awareness of health benefits associated with rice bran oil, such as its elevated levels of antioxidants and heart-healthy fats, which has led to a rise in consumer demand. Moreover, the trend towards natural and organic food products propels the market forward, as rice bran oil is often marketed as a healthier alternative to conventional cooking oils. In addition, expanding the food processing industry in Europe contributes to increased utilization of rice bran oil in various culinary applications. Furthermore, the rising popularity of Asian cuisine among European consumers has also boosted demand for rice bran oil.

The UK rice bran oil market is expected to grow significantly in the coming years, driven by increasing consumer health consciousness. Its high smoke point, rich nutrient profile, and heart-healthy properties make it a desirable cooking oil. The rising demand for functional foods and the potential applications of oil in the cosmetics industry further boost the market. However, competition from other healthy oils and limited availability might pose challenges.

Asia Pacific Rice Bran Oil Market Trends

The Asia Pacific region dominated the global rice bran oil market and held highest market revenue share of 37.8% in 2023, driven by factors such as abundant rice production, increasing health consciousness, and a growing preference for natural and healthier cooking oils. Countries like India and China, major rice producers, are significant contributors to the market. The rising disposable income and urbanization are fueling demand for premium cooking oils, benefiting rice bran oil. Moreover, the oil's versatility, with applications in food, cosmetics, and pharmaceuticals, expands its market potential. However, challenges like inconsistent oil quality and limited awareness in certain segments may hinder market growth.

The rice bran oil market in India is expected to grow rapidly from 2024 to 2030. There is a growing health awareness in India which is the reason for the growth of the rice bran oil market in the country. The demand for healthier products is growing, and rice bran oil offers high nutritive value, and cardiac health advantages. Moreover, an increase in the size of the middle-class population with increasing purchasing power is driving the consumption of higher-end products, including cooking oils. Also, government initiatives promoting healthy diets contribute to market growth.

Rice Bran Oil Company Share & Insights

Some of the key companies in the rice bran oil market include Adani Group, Modi Naturals, Marico, King Rice Oil Group, and others. Organizations in the market are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• King Rice Oil Group, focused on high-quality rice bran oil for over four decades. It manufactures refined rice bran oil, crude rice bran oil, and defatted rice bran, exporting to over 30 countries. Its products are rich in natural antioxidants such as Oryzanol and Vitamin E, making it one of the key players in the rice bran oil industry.

• Marico, markets rice bran oil under the brand name Saffola. Saffola’s range includes blended refined edible oils, combining rice bran oil with other vegetable oils like safflower, corn, and soybean oils. The company emphasizes the health benefits of rice bran oil, which is rich in antioxidants and nutrients. Marico’s rice bran oil products are designed to cater to health-conscious consumers, promoting heart health and overall well-being.

Recent Developments

• In June 2024, Gemini Edibles & Fats India Ltd. launched the 'ACT TODAY' campaign for Freedom Rice Bran Oil, featuring a print advertisement incorporating QR code technology to enhance consumer interaction. This innovative approach allowed consumers to scan the QR code, transforming a static image into a promotional video detailing the oil's health benefits, including cholesterol management and skin health. The campaign encouraged consumers to adopt Freedom Rice Bran Oil in daily cooking by providing direct access to product purchases and exclusive promotions.

Rice Bran Oil Market Report Scope

Rice Bran Oil Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the rice bran oil market report based on type, application, distribution channel, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Organic
  • Non-Organic
• Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Food & Beverage
  • Nutraceutical
  • Animal Feed
  • Others
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Offline
  • Online
• Regional Outlook (Revenue, USD Million; 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
  • Latin America
    • Brazil
    • Argentina
  • MEA
    • South Africa