Rayon Fiber Market (2025 - 2030) Size, Share & Trends Analysis Report By Material Type (Viscose Rayon, Modal Rayon, Lyocell Rayon), By Application (Apparel, Home Textile, Health & Hygiene), By Region, And Segment Forecasts

Rayon Fiber Market Summary

Unlike synthetic fibers like polyester, rayon aligns with global sustainability goals by offering a renewable alternative. Consumers and businesses are prioritizing environmentally conscious materials, and rayon fulfills this demand. Its biodegradability makes it particularly appealing to environmentally conscious consumers and industries, further driving its adoption. The rapid growth of the textile industry, particularly in emerging economies such as China, India, and Bangladesh, is a significant driver of rayon fiber demand. These countries are major textile exporters, benefiting from increased disposable incomes and consumer preferences for comfortable and stylish clothing. Rayon’s versatility, softness, and ability to blend with other fibers make it a preferred choice for both casual and formal apparel. Additionally, government policies in these regions-such as tax incentives and subsidies-further encouraged the production of rayon fiber.

Rayon fibers are widely appreciated for their soft texture, excellent drape, and vivid dyeing capabilities. These properties make them highly desirable in fashion applications ranging from casual wear to high-end formal attire. The increasing demand for comfortable yet stylish clothing post-pandemic has also contributed to the growth of rayon fibers in loungewear and activewear markets. Moreover, its use in home furnishings and hygiene products adds to its appeal across diverse consumer segments.

Continuous innovation in rayon fiber production is enhancing its quality, durability, and performance. Research efforts focus on improving fiber strength and moisture-wicking properties while reducing environmental impacts during manufacturing. These advancements not only make rayon fibers more competitive against synthetic alternatives but also expand their applications in industries like automotive, filtration processes, and personal hygiene.

Rayon fibers are also being utilized beyond traditional textiles in various sectors, including healthcare (e.g., hygiene products), automotive (e.g., upholstery), and industrial applications (e.g., filtration). This diversification broadens the market scope while ensuring steady demand across various sectors. Improved global supply chains and logistics further facilitate the integration of rayon into manufacturing processes worldwide.

One of the significant challenges is the environmental impact associated with the production of rayon fiber. The process involves deforestation for wood cellulose, high water consumption, and the use of harsh chemicals, such as hydrogen sulfide, which contribute to pollution. These factors raise concerns about sustainability and may lead to stricter regulations, which could impact market growth. Rayon fibers face stiff competition from synthetic fibers, such as polyester, which are often cheaper and more durable, and natural fibers like cotton, linen, and silk. This competition can limit market share and growth, especially in price-sensitive markets.

Material Type Insights

The modal rayon fibers segment is expected to grow at the highest CAGR of 7.4% from 2025 to 2030. Modal rayon is a high-wet-modulus fiber known for its durability, breathability, and moisture-wicking properties. It is softer and more lightweight than viscose rayon, making it popular in sportswear, underwear, and luxury bed linens. Its resistance to pilling and silky texture further enhance its appeal for products kept close to the skin. Modal rayon’s growth is fueled by increasing consumer demand for comfortable yet durable fabrics in activewear and home textiles. Additionally, its ability to blend with silk or cotton adds versatility to its application.

The viscose rayon fibers market was estimated at USD 9.59 billion in 2025. Viscose rayon is widely used for its silk-like texture, excellent drape, and vibrant color retention. It is highly absorbent, breathable, and comfortable, making it ideal for apparel such as dresses and blouses, as well as home textiles like upholstery. Viscose rayon is used across a wide range of industries due to its versatility. In fashion, it is commonly found in garments such as dresses, blouses, shirts, and sportswear, as well as accessories like scarves. It is also utilized in home textiles, including curtains, bed linens, tablecloths, and upholstery. Beyond these uses, viscose rayon plays a significant role in industrial applications, including tire cords and nonwoven fabrics for disposable products. The growth of viscose rayon is driven by its affordability compared to natural silk, as well as its versatility in blending with other fibers to optimize costs or enhance characteristics such as softness and luster. Additionally, the growing demand for sustainable alternatives to synthetic fibers has increased the popularity of viscose rayon among environmentally conscious consumers.

Application Insights

Health and hygiene applications of rayon fiber are expected to grow at the highest CAGR of 7.4% from 2025 to 2030. Rayon fibers play a crucial role in healthcare applications such as surgical dressings, bandages, and medical wipes due to their high absorbency and non-irritating nature. Their softness makes them ideal for sensitive skin applications, while their biodegradability aligns with the growing emphasis on sustainable medical products. The growth of rayon in healthcare is supported by increasing healthcare investments in regions like Asia Pacific and the need for cost-effective yet reliable materials for medical use. Rayon fibers are widely used in hygiene products such as sanitary napkins, tampons, baby diapers, and napkin liners. Their super-absorbent properties ensure quick liquid absorption and provide a dry surface, making them ideal for personal care items. The growth in this segment is driven by rising birth rates and increasing awareness of hygiene standards globally. Additionally, rayon’s affordability compared to traditional fabrics makes it a preferred material for disposable hygiene products.

The apparel industry was the largest consumer of rayon fiber, accounting for over USD 6.5 billion in 2024. Rayon fibers are widely used in apparel due to their soft texture, excellent drape, and ability to mimic the appearance of natural fibers like silk and cotton. They are ideal for casual wear, formal attire, and activewear because of their breathability and moisture-wicking properties. The growth in this segment is driven by increasing consumer demand for comfortable yet stylish clothing. Rayon’s ability to be dyed in vivid colors enhances its appeal in the fashion industry, while its affordability compared to natural silk makes it accessible to a broader market. Additionally, the rising awareness of sustainable and biodegradable materials has positioned rayon as a preferred choice for eco-conscious consumers.

Regional Insights

North America rayon fiber market size was valued at USD 3.98 billion in 2024. The North American market is experiencing steady growth, driven by increasing demand for sustainable textiles and the region's well-established textile and apparel industry. Consumers in North America are becoming more environmentally conscious, favoring biodegradable materials like rayon over synthetic alternatives. This shift aligns with the region’s broader emphasis on sustainability, further supported by advancements in eco-friendly manufacturing technologies. Rayon fibers are widely used in apparel, home furnishings, and industrial applications, meeting diverse consumer demands for comfort and functionality.

U.S. Rayon Fiber Market Trends

The rayon fiber market in the U.S. is expected to exceed USD 4.41 billion by 2030 and grow at a CAGR of 6.3% from 2025 to 2030. One of the primary drivers is the increasing consumer preference for sustainable textiles. As environmental awareness grows, consumers are seeking eco-friendly alternatives to synthetic fibers, and rayon, derived from natural cellulose, fits this demand by offering a biodegradable option. This shift toward sustainability aligns with global trends and supports the adoption of rayon fibers in various applications.

Asia Pacific Rayon Fiber Market Trends

The rayon fiber market in Asia Pacific is projected to grow at a CAGR of 7.2% from 2025 to 2030, driven by rising manufacturing activities in the region. Countries like China, India, and Bangladesh are key players, benefiting from the abundance of raw materials such as wood pulp and cotton linters, which make rayon production cost-effective. Additionally, low labor costs and strong government support, through subsidies and tax incentives, encourage industrial growth and foreign investment in the textile sector. The region’s vast domestic market, combined with its status as a major global exporter of textiles, further drives demand for rayon fibers.

Consumer behavior in Asia Pacific is another significant factor contributing to market growth. The expanding middle-class population with rising disposable incomes is increasingly favoring affordable yet high-quality textiles made from rayon. Furthermore, growing awareness of sustainability among consumers has led to a shift toward biodegradable and eco-friendly materials like rayon. Government investments in research and development (R&D) for sustainable textile innovations also bolster the region’s position as a global hub for rayon fiber production.

Key Rayon Fiber Company Insights

The competitive landscape of the rayon fibers market is dynamic, with companies focusing on sustainability, innovation, and strategic collaborations to drive growth. As consumer demand for eco-friendly materials continues to rise, companies that adapt to these trends are likely to maintain a strong position in the market. Major companies in the rayon fibers market include Aditya Birla Group, Kelheim Fibres GmbH, The Lenzing Group, Toray Industries Inc., Asia Pacific Rayon Limited, Eastman Chemical Company, Goonvean Fibres Ltd., Grasim Industries Limited, Nanollose, Sateri, Zhejiang Fulida Holding Co., Ltd., and Zhong Tai International Development (HK) Limited. These companies are engaged in various strategic activities, including R&D investments to enhance fiber quality and sustainability, mergers and acquisitions to expand their product portfolios, and collaborations with downstream users to develop customized solutions.

Rayon Fiber Market Report Scope

Global Rayon Fiber Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and analyzes the latest industry trends and opportunities in each sub-segment from 2018 to 2030. Grand View Research has segmented the global rayon fiber market report by material type, application, and region for this study.

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Apparel

  • Home textile

  • Health & Hygiene

  • Others

• Material Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Viscose Rayon

  • Modal Rayon

  • Lyocell Rayon

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia