Private Nursing Services Market Size, Share & Trends Analysis Report By Medical Condition (Chronic Disease Management, Post Operative Services, Elderly Care, Pediatric Care), By Type (Medical Care, Non-Medical Care), By Region, And Segment Forecasts, 2024 - 2030

Private Nursing Services Market Trends

The global private nursing services market size was estimated at USD 4.96 billion in 2023 and is expected to grow at a CAGR of 5.85% from 2024 to 2030. The market is driven by the increase in chronic diseases, the rise in the elderly population, and the shift toward nuclear families that make it challenging to provide care within the family. In addition, the cost benefits of home-based care and increasing technological advancements for in-home care are the key factors expected to drive market growth during the forecast period.

The market growth is fueled by increasing concerns for better healthcare, the prevalence of diseases such as cardiovascular diseases, diabetes and cancer, increasing awareness long-term care system, and the elderly population. The increasing burden of chronic diseases necessitates effective monitoring and treatment by healthcare professionals. The utilization of private nursing improves patient outcomes, as well as nurse and physician satisfaction, and enhances community health. For instance, UK Factsheet January 2024" published by the "British Heart Foundation (BHF)" states that around 7.6 million individuals currently live with circulatory and heart diseases in UK.

Moreover, government initiatives have played a significant role in driving the growth of the market. Government policies and initiatives encouraging home healthcare services and aging in place have contributed to the growth of the market. These policies promote the use of home-based care over institutional, leading to an increased demand for private nursing. For instance, the government of India is developing a training program under its initiative named as 'Heal by India' to meet the rising global demand for healthcare workers and nurses. The plan is to create a pool of skilled healthcare professionals and care workers to facilitate their placement overseas.

Furthermore, the private duty nursing services industry has been growing rapidly in recent years, driven by its cost-effectiveness compared to traditional healthcare settings. The pricing of private-duty nursing services is influenced by factors such as hours and duration, nurse licensure, and service type. These factors contribute to the overall cost of the service, which can vary depending on the specific needs of the patient. Payment for private duty nursing can be made through various methods, including private insurance, long-term care insurance, Medicaid, and out-of-pocket payments. In Singapore, the Ministry of Health (MOH) offers means-based subsidies for residential long-term care services. The subsidies vary based on the household's annual value and the type of care needed.

Market Concentration & Characteristics

The chart below illustrates the relationship between market concentration, industry characteristics, and industry participants. The industry is fragmented with numerous small and large players operating in different regions and specialties. Furthermore, the degree of innovation is medium, and the level of M&A activities is high. The impact of regulations on the industry is high, while regional expansion is high. However, service expansion is moderate.

The degree of innovations in the market is significant, driven by the advanced algorithms and predictive models, such as the Advance Alert Monitor (AAM) program at Kaiser Permanente, which helps identify high-risk patients in real-time, enabling healthcare providers to respond proactively and improve patient outcomes. Private nurses use mobile health apps to enhance patient care and streamline operations. These apps also enable patients to track their health, receive reminders, and communicate with healthcare providers.

The level of merger and acquisition activity in the industry has seen a significant increase in recent years. For instance, in November 2021, Aveanna acquired Accredited Nursing Care for USD 180 million.

The impact of regulations on the industry is considered to be high. The American Nurses Association (ANA) sets standards for nursing services, including activities related to ethics, advocacy, respect and communication, equitable practice, leadership, collaboration, education, quality of practice, scholarly inquiry, professional practice evaluation, resource stewardship, and environmental health. In California, licensed vocational nurses (LVNs) must provide private duty nurse services under the supervision of a registered nurse who oversees nursing services and the patient's physician who oversees medical care. The supervising nurse must give instructions to the private duty LVN on nursing and medical procedures.

Key service providers are expanding their presence in different regions, driven by factors such as the growing demand for home-based treatment. This expansion is particularly prominent in regions such as North America, Asia-Pacific, and Europe, where there is a high demand for private duty nurses due to the older population and the need for more personalized services.

Medical Condition Insights

Based on the medical condition, the chronic disease management segment dominated the market with the largest revenue share of 32.41% in 2023. The increasing prevalence of chronic illnesses such as diabetes, cardiovascular diseases, and obesity has led to a growing need for care and management. Private nurses provide one-to-one care and assistance to patients with chronic diseases such as diabetes, enabling them to manage their condition effectively and maintain a higher quality of life. According to the IDF Diabetes Atlas, 537 million adults were suffering from diabetes in 2021. The number of adults suffering from diabetes is estimated to increase to 783 million by 2045 Furthermore, governments and healthcare providers are encouraging the use of private nursing and home healthcare to help manage the burden of chronic diseases on the public healthcare system.

The post-operative segment is estimated to witness the fastest growth rate of over 6% during the forecast period. The increasing number of surgeries globally, driven by the high demand for elective procedures, is expected to significantly boost the demand in the segment. Furthermore, modern surgeries often involve complex procedures that require longer recovery times. Additionally, the aging population will contribute to the growth of elderly care facilities, as older patients typically require more extensive services for post-operative care and companionship, which will further drive the segment's growth.

Type Insights

Based on type, the medical care segment dominated the market with the largest revenue share in 2023. Medical care segments encompass medication administration, wound dressing, and other medical procedures, while non-medical care includes assistance with daily activities, companionship, and other related services. The medical care segment is expected to maintain its dominance in the market due to its crucial role in providing essential medical aid to patients. It provides one-on-one, advanced medical care by licensed nurses (RNs or LPNs) for patients with complex medical conditions. This service is often long-term and includes tasks such as medication administration, wound care, and ventilator management.

The non-medical care segment is expected to grow steadily due to the increasingly hectic lifestyles of people, particularly in urban areas.Non-medical services focus on non-medical assistance with daily living activities, such as bathing, dressing, and meal preparation. The high-paced job profiles and urbanization have caused a shortage of time for individuals to provide elderly care or companionship, which is likely to increase the scope of non-medical care services during the forecast period.

Regional Insights

North America private nursing services market dominated the global industry with a share of 44.24% in 2023. North America is experiencing a demographic shift with an aging population, leading to an increasing number of elderly individuals with complex healthcare needs, which is expected to drive the growth of the regional market in the coming years. Furthermore, the rise of nuclear families, with fewer family members available to provide care, has led to a greater need for professional nursing services to care for elderly or ill family members. As traditional family caregiving structures have diminished, there has been an increased reliance on private nurses.

U.S. Private Nursing Services Market Trends

The private nursing services market of the U.S. held the largest share in 2023. Increasing burn-out reported by over-worked nurses in hospitals has led to new nursing graduates opt for private nursing. Working as a private nurse allows them to have flexible work hours and can negotiate their schedules based on personal preferences. Furthermore, according to the article published by National Library of Medicine, Canadian nurses have been relocated to the U.S., particularly to North Carolina, to practice nursing. This indicates that some Canadian nurses leaving Canada's public healthcare system to pursue opportunities in the private nursing in U.S.

Europe Private Nursing Services Market Trends

The private nursing services market of Europe had a significant share of the market in 2023. This growth is attributed to the increasing government support and advantageous reimbursement policies which are anticipated to open up new opportunities for the market in Europe.

UK private nursing services market held the largest share of the European market in 2023, owing to the anticipated increase in demand for private nursing care due to the need for superior care and individual attention from nursing professionals.

The private nursing services market in Germany is expected to witness growth in the coming years. Germany has made significant reforms to its healthcare system with the goal of improving the quality of care and increasing patient satisfaction. These reforms have led to a greater focus on patient-centered care, which has increased the need for well-trained nursing staff to support and advance these transformative initiatives.

Asia Pacific Private Nursing Services Market Trends

The private nursing services market of Asia Pacific is experiencing significant growth and is expected to continue expanding. Private duty nurses in Asia Pacific have a higher demand compared to other regions due to the region's aging population, changing family structures, and rising per capita income. Furthermore, work flexibility is a significant factor driving the demand for private duty nursing services in the region. Private duty nurses often have more control over their work hours. This flexibility is a significant factor for many nurses shifting to this specialty.

Singapore private nursing services market is experiencing significant growth during the forecast period. Government initiatives play a significant role in driving the private nursing market in Singapore. The Singapore government has launched initiatives like the "Care to Go Beyond" campaign to enhance the nursing profession and encourage more locals to join the field. This has helped raise the profile and increase demand for private nursing services. Further, major players in Singapore such as Red Crowns Caregivers, offer private nursing services, including caregiver training and support, to help seniors live independently and age gracefully, this is expected to drive the growth of market in the country.

The private nursing services market in India is expected to have the fastest growth rate during the forecast period. The rapid urbanization and industrialization have contributed to a significant increase in individuals' income, which has enabled people to opt for private nurses, thus resulting in a substantial increase in the market.

Latin America Private Nursing Services Market Trends

The private nursing services market in Latin America is experiencing growth supported by government initiatives in the region. Countries, such as Colombia, are forming partnerships with private nursing providers through public-private partnerships to improve access to high-quality healthcare services. Additionally, the increase in formal employment and healthcare coverage in certain Latin American countries, such as Argentina, Brazil, and Chile, is enabling more people to afford private nursing services.

Brazil private nursing services market is expected to grow over the forecast period, due to aging population, as well as the government's efforts to expand healthcare coverage and improve access to healthcare services.

MEA Private Nursing Services Market Trends

The private nursing services market in the ME&A region is expected to witness growth during the forecast period. The UAE has been actively working on developing nursing regulation and governance. They are prioritizing the Emiratization of the workforce and establishing standards to support advanced and specialty nursing practices. This indicates that the UAE is committed to strengthening its nursing workforce, which involves initiatives for private nursing services.

Saudi Arabia private nursing services market is expected to have the fastest growth rate over the forecast period. Rising prevalence of lifestyle diseases, such as diabetes and cardiovascular diseases, is driving the demand for private nursing care in Saudi Arabia, creating opportunities for global companies in the market.

Key Private Nursing Services Company Insights

Companies in the market are implementing various strategies such as mergers & acquisitions, partnerships, collaborations, and expansion development to expand their service portfolio and geographical presence. Private Duty Nursing in an Acute Hospital, Alvita Care, Nursing Referral Service are some emerging players in the market.

Recent Developments

• In February 2022, Maxim Healthcare Group, a provider of staffing, home healthcare, and workforce solutions, split into two individually operated companies - Maxim Healthcare Staffing and Maxim Healthcare Services. The company will phase out the umbrella Maxim Healthcare Group brand. This decision will enable each company to concentrate on current growth, expand services, and better serve their healthcare customers.

• In December 2021, Aveanna Healthcare Holdings Inc. acquired Comfort Care for USD 345 million. Comfort Care, a leading adult home health and hospice company, operates in Alabama and Tennessee. The integration of Comfort Care into Aveanna was completed in 2022. 

Private Nursing Services Market Report Scope

Global Private Nursing Services Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global private nursing services market report based on medical condition, type, and region.

• Medical Condition Outlook (Revenue, USD Million, 2018 - 2030)

  • Chronic Disease Management

  • Post Operative Services

  • Elderly Care

  • Pediatric Care

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Medical Care

  • Non-Medical Care

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

    • Singapore

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait