Printed Tissue Paper Market Size, Share & Trends Analysis Report By Product (Toilet Paper, Napkin, Facial Tissue, Kitchen Tissue), By Distribution Channel, By End-use (Household, Commercial), By Region, And Segment Forecasts, 2025 - 2030

Printed Tissue Paper Market Size & Trends

The global printed tissue paper market size was valued at USD 840.5 million in 2024 and is projected to grow at a CAGR of 4.7% from 2025 to 2030. Some of the key growth driving factors for this market include increasing awareness regarding health and hygiene, a growing focus on adopting enhanced personal hygiene practices, and the availability of multiple products through offline retail and online platforms of e-commerce or quick commerce business. Growing demand from commercial users also contributes to the growth of this market.

Rising inclination towards adopting Western practices and hygiene standards in developing countries, especially India and China, has generated significant demand for printed tissue paper. This market is also influenced by factors such as the growing use of products such as toilet paper and paper napkins by multiple industries, such as tourism and hospitality, sports and fitness, government, corporate, healthcare, and others.

This includes commercial settings such as hotels, restaurants, modern public hostels, dormitories, and others. There is an increasing demand for offering convenience and hygiene-related accessories in public restrooms, lobbies, and waiting rooms of government buildings, commercial buildings, premium experience hotel rooms, and others.

Increasing inclination towards using facial tissue during routine days, business or leisure travels, long hours of work, and medical purposes are adding to the growth opportunities of this market. Changed lifestyles, extended work hours followed by tiring travels in metro cities, growing urbanization, and demand for products that offer ease of use and convenience in households for various purposes have resulted in growth in kitchen tissues. The use of printed tissue papers for packaging, gift wrapping, home décor, room décor in commercial settings, labeling, and similar purposes as stickers also contribute to the growth of this market.

Product Insights

Based on products, the toilet paper segment dominated the global printed tissue paper industry with a revenue share of 25.5% in 2024. This product has experienced significant demand from a large number of household users and commercial users. The resumed state of the tourism industry has increased product usage in hotels, public rooms, private villas, large dormitories, and similar settings. Increasing demand from government rest houses, public service buildings, corporate office buildings, manufacturing facilities, and other commercial buildings also contribute to the growth of this segment.

The napkin segment is expected to experience a significant growth during forecast period. This is attributed to growing availability through offline retail and online platforms, increasing demand from household users, rising inclination towards adoption of western practices, growing awareness regarding personal hygiene practices and accessibility to diversified product portfolios.

Distribution Channel Insights

Supermarkets & hypermarkets dominated the global printed tissue paper industry in 2024. The availability of this product through supermarkets and hypermarkets primarily attracts many existing customers. Many customers visiting supermarkets and hypermarkets for groceries and other household essentials add to the demand for this product. Key companies operating in this market also prefer the distribution of products through supermarkets and hypermarkets as this channel offers enhanced brand visibility to the companies.

The online distribution segment is anticipated to experience the fastest CAGR of 5.1% from 2024 to 2030. This is attributed to the convenience offered by the online shopping experience, availability of multiple alternatives through company websites, e-commerce portals, quick commerce platforms, enhanced services provided by online retailers such as doorstep delivery, customer assistance, display of detailed product descriptions, and more.

End-use Insights

The commercial segment held the largest revenue share of the global printed tissue paper market in 2024. The commercial use is primarily driven by industries such as tourism & hospitality, facility management, healthcare, homecare, government, and others. Demand for printed tissue papers from the packaging industry also contributes to the growth of this segment. An increase in the development of a variety of products, the availability of customized product portfolios manufactured according to specific requirements of the industries and users, and a rise in demand from the hospitality industry are projected to add noteworthy growth opportunities for this market.

The household user segment is projected to experience significant growth from 2025 to 2030. This is attributed to factors such as increasing inclination toward adoption of personal hygiene practices, growing awareness regarding the importance of personal hygiene in overall human health, rising usage of facial tissues, kitchen tissues, and similar products, enhanced focus of parents in ensuring maintenance of standard hygiene regimes, and more.

Regional Insights

Asia Pacific dominated the global printed tissue paper market with a revenue share of 33.4% in 2024. This is attributed to increasing awareness regarding personal hygiene practices, growing utilization of kitchen tissues in commercial kitchens and pantries of corporate offices and other commercial buildings, higher demand from households for products such as facial tissues, enhanced utilization in the facility management industry, and more.

India printed tissue paper industry held a significant revenue share of the regional market in 2024. The changing lifestyles, growing utilization by a large number of commercial and corporate buildings, increasing awareness among individuals regarding health and hygiene, significant growth in demand from hotels, restaurants, and small-scale businesses in multiple industries such as services, food & beverages, facility management, healthcare, and others are some of the key growth driving factors.

Europe Printed Tissue Paper Market Trends

Europe was identified as one of the key regions for the global printed tissue paper industry in 2024. The growing significance of personal hygiene, increasing utilization in the packaging industry, rising focus of the hospitality and tourism industry on delivering enhanced customer assistance, and growth in demand from household users for products such as kitchen tissues, facial tissues, napkins, and others are adding to the growth potential of this market.

France printed tissue paper market held largest revenue share of the regional market in 2024. This market is mainly influenced by aspects such as a robust tourism and hospitality industry, growing utilization by commercial users in the food & beverages industry and facility management, increasing demand for facial tissues owing to enhanced awareness regarding personal hygiene, and more.

North America Printed Tissue Paper Market Trends

North America tissue paper industry is expected to experience the highest CAGR from 2025 to 2030. This market is primarily influenced by factors such as the growing availability of products offered by multiple brands through different distribution channels such as supermarket chains, e-commerce portals, and more, increasing demand from households owing to increased awareness regarding personal hygiene, and growing focus on large hospitality enterprises on enhancing customer experience and convenience offered through the facilities.

The U.S. printed tissue paper market dominated the regional market with a revenue share in 2024. The U.S. is home to multiple tourism and hospitality industry participants, major players in the healthcare services market, and numerous companies in facility management. This significantly impacts the demand for printed tissue papers from commercial users. In addition, the existing household customer base for printed tissue papers in the country adds to the growth opportunities in this market.

Key Printed Tissue Paper Company Insights

Some of the key companies in global printed tissue paper market include Asia Pulp & Paper, Beeta Machines Private Limited, Georgia - Pacific, KCWW and others. To address growth in competition and demand, the key companies have adopted strategies such as process automation, collaboration, effective distribution, and more.

• APP Group, one of the key companies in the market, offers a wide range of products such as copier paper, woodfree, baking paper, machine glazed, cast coated, uncoated paper, and more. It caters to multiple industries, including food & beverages, pharmaceuticals, retail & e-commerce, professional printing, culinary and restaurants, and others.

• Beeta Tissue, a major manufacturer of tissue papers, offers a wide variety of products, such as colored dinner napkins, colored toilet paper, dinner paper napkins, face tissues, and more.

Recent Developments

• In October 2024, Kruger Inc., one of the key product manufacturer companies in Canada paper industry, announced that it has completed the construction phase of its new plant, adjacent to its existing facility in Sherbrooke. The newly established facility is now used for light dry crepe (LDC) tissue machine (double-width) equipped with 60,000 metric tons of capacity.

Printed Tissue Paper Market Report Scope

Global Printed Tissue Paper Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the global printed tissue paper market report based on product, distribution channel, end-use, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Toilet Paper

  • Napkin

  • Facial Tissue

  • Kitchen Tissue

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Convenience Stores

  • Supermarket/Hypermarket

  • Online

  • Other

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Household

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Argentina

  • MEA

    • South Africa