“2030 portable power station market value to reach USD 1.74 billion.”
The global portable power station market size was estimated at USD 0.61 billion in 2023 and is estimated to grow at a CAGR of 16.7% from 2024 to 2030. Increasing demand growing for clean, renewable sources of energy is expected to benefit the market growth.
As consumers become increasingly environmentally conscious, the appeal of portable power stations that utilize solar or other renewable energies has significantly risen. These devices offer an eco-friendly alternative to traditional gasoline or diesel generators, aligning with the global shift towards sustainable living. Additionally, energy or power requirement during natural calamities is likely to act as a key contributing factor.
Expansion of outdoor recreational activities and the rising demand for reliable power sources in remote locations are anticipated to fuel the market's growth. Adventurers, campers, and outdoor enthusiasts require portable, lightweight, and efficient power solutions to keep their electronic devices charged while off the grid. Portable power stations meet these needs perfectly, offering a convenient and reliable energy source, enhancing the outdoor experience.
The ongoing expansion of the electric vehicle (EV) market presents a significant opportunity for the portable power station market. As EV adoption increases, the demand for portable power solutions capable of extending vehicle range and providing emergency charging in areas lacking infrastructure is expected to rise over the coming years. This scenario opens new opportunities for companies to innovate and integrate their power stations with EV ecosystems.
One major challenge facing the portable power station market is the high cost of advanced technology and storage capacities required to make these systems more efficient and competitive with traditional power sources. The development and integration of high-capacity batteries that are lightweight yet powerful enough to meet consumer demands involve substantial investment in research and materials. This cost is often passed down to consumers, making these devices less accessible to a broader audience.
“Lithium ion technology held the largest revenue share of over 64% in 2023.”
Lithium-ion technology has become an important technology in the development of portable power stations, driving forward a market dedicated to providing reliable, on-the-go energy solutions. These high-density energy storage systems leverage lithium-ion batteries due to their exceptional weight-to-power ratio, making them ideal for portable applications. Unlike their lead-acid counterparts, lithium-ion batteries offer a significantly higher number of charge and discharge cycles, ensuring a longer lifespan and greater efficiency over time.
Additionally, the safety and sustainability features of lithium-ion technology enhance its appeal in the portable power station market. Innovations in battery management systems (BMS) have drastically improved the safety of lithium-ion batteries, mitigating risks of overcharging and thermal runaway. Furthermore, with the global push towards greener technologies, lithium-ion batteries, which are more eco-friendly compared to traditional battery chemistries, align with the growing consumer demand for sustainable energy sources.
“Emergency power held the largest revenue share of over 34% in 2023.”
Emergency power applications play a crucial role in ensuring safety and continuity in different sectors such as hospitals, data centers and residential properties, especially during unexpected power outages. These applications often rely on portable power stations to provide a quick and efficient power supply, ensuring critical machinery and equipment remain operational. In hospitals, for instance, emergency power is vital for life-support machines, which must function uninterrupted to preserve human lives.
Off-grid power solutions, cater to a different segment of the portable power station market, focusing on providing power where traditional grid electricity is unavailable or unreliable. This includes remote areas, outdoor events, and mobile operations such as food trucks or research expeditions. Off-grid portable power stations are designed to be highly durable, efficient, and capable of harnessing renewable energy sources such as solar power, making them an ideal solution for sustainable and autonomous power supply needs.
“North America held over 39% revenue share of the overall portable power station market.”
The North American portable power station market is likely to observe lucrative growth, driven by increasing consumer demand for reliable power sources during outdoor activities and emergencies. Advancements in battery technologies and the rising adoption of sustainable energy solutions are likely to remain key growth factors over the coming years.
The U.S. portable power station market is expected to grow on account increased demand for reliable off-grid power solutions, especially in outdoor recreational activities and emergency power backup needs. Technological advancements have also contributed to the development of more efficient and compact models, further fueling market expansion.
The Middle East and Africa portable power station market is witnessing significant growth due to increasing demand for reliable and off-grid power solutions amidst advancements in solar power technology. With vast rural areas and remote operations, from mining to agriculture, the adoption of portable power stations is on the rise, offering a versatile and eco-friendly alternative to traditional generators.
Europe market is likely to be driven by a robust push for sustainable energy solutions and the region's strong camping and outdoor culture. European consumers are increasingly leaning towards portable power stations for their convenience, efficiency, and reduced carbon footprint.
Some of key players operating in market include Jackery, Lion Energy, and iForway
Jackery is one of the leading player in the portable power industry. It specializes in providing outdoor green power solutions for explorers and adventurers. The company was founded in 2012 and has expanded its expertise in high-quality portable power stations, solar panels, and outdoor energy solutions.
Goal Zero is one of the leading players of portable energy industry, renowned for its commitment to providing sustainable and reliable power solutions for outdoor enthusiasts, adventurers, and emergency preparedness.
The following are the leading companies in the portable power station market. These companies collectively hold the largest market share and dictate industry trends.
In August 2024, JLR announced partnership with Allye Energy to develop a new battery energy storage system (BESS) to provide zero emissions. This BESS can store 270 kWh of energy at full capacity, which can power average UK household for month.
In November 2023, BLUETTI launched three new portable power station models in Australia. These advanced models are designed to make solar power easily accessible.
Report Attribute |
Details |
Market size value in 2024 |
USD 0.69 billion |
Revenue forecast in 2030 |
USD 1.74 billion |
Growth rate |
CAGR of 16.7% from 2024 to 2030 |
Base year for estimation |
2023 |
Historical data |
2018 - 2022 |
Forecast period |
2024 - 2030 |
Quantitative Units |
Revenue in USD billion, and CAGR from 2024 to 2030 |
Report coverage |
revenue forecast, competitive landscape, growth factors, and trends |
Segments covered |
Technology, application, region |
Regional scope |
North America, Europe, Asia Pacific, Central & South Africa, Middle East, Africa |
Country scope |
U.S., Canada, Mexico, Germany, UK, Russia, China, India, Japan, South Korea, Brazil, GCC, South Africa |
Key companies profiled |
Goal Zero; Jackery; Lion Energy; EcoFlow; Anker Innovations; LIPOWER; iForway; ChargeTech; MIDLAND RADIO; Duracell Inc. |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, country, and regional levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global portable power station market report on the basis of technology, application, and region:
Technology Outlook (Revenue, USD Billion; 2018 - 2030)
Lithium Ion
Sealed lead acid
Application Outlook (Revenue, USD Billion; 2018 - 2030)
Emergency Power
Off-Grid Power
Automotive
Regional Outlook (Revenue, USD Billion; 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
Russia
Asia Pacific
China
India
Japan
South Korea
Central & South America
Brazil
Middle East & Africa
GCC
South Africa
b. The global portable power station market size was estimated at USD 0.61 billion in 2023 and is expected to reach USD 0.69 billion in 2024.
b. The global portable power station market is expected to grow at a compound annual growth rate of 16.7% from 2024 to 2030 to reach USD 1.74 billion by 2030.
b. By technology, lithium ion dominated the market with a revenue share of over 64.0% in 2023.
b. Some of the key vendors of the global portable power station market are Goal Zero, Jackery, Lion Energy, EcoFlow, Anker Innovations, LIPOWER, iForway, ChargeTech, MIDLAND RADIO, and Duracell Inc.
b. The key factor driving the growth of the global portable power station market is the rising demand for uninterrupted power supply supported by number of unpredictable natural disasters around the world
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