Pasta Sauce Market Size, Share & Trends Analysis Report By Product (Tomato Based & Marinara, Alfredo & Four Cheese), By Base (Vegetable Based, Meat Based), By Distribution Channel, And Segment Forecasts, 2020 - 2027

Report Overview

The global pasta sauce market size to be valued at USD 17.33 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 3.2% during the forecast period. The growing popularity of pasta as an alternative to rice and other staple meals at the global level is expected to remain a favorable factor for industry growth. The use of packaged pasta sauce reduces the time required for collecting every single ingredient required for the sauce, processing it, and preparing the dish drastically. As a result, such products are expected to gain popularity among students and working-class professionals. Over the past few decades, the globe has been witnessing a significant increase in the middle-class population, which has led to its high dependency on imported food and farm products. Increasing the middle-class population, coupled with rapid urbanization, has boosted demand for convenience packaged foods, including pasta.

Fast-casual food chains like Pasta Flyer, Olive Garden, and Maggiano have enhanced the rapid adoption of the delicacy among the common mass. Thus, people along with enjoying a variety of pasta outside also prefer cooking it back at home with the assistance of readymade sauce available in most grocery stores. Freshness, organic, and low sodium have become some of the prime attributes of creating a valued product in the market for pasta sauce makers as these contribute to the health aspect of the food. The development of products with reference to customized requirements is expected to maintain the company’s market size over the next few years. Additionally, the pasta sauce manufacturing firms are projected to offer discounts on their products, which will expand their consumer reach over the next few years.

In August 2019, D’Amore’s Pizza, launched Pizza Girl, a line of USDA certified-organic ingredients sourced with integrity from the local farms and ethically bottled. These include three varieties of pizza sauce, including marinara, puttanesca, and vodka sauces. Each of these is available in glass jars of 24 ounces at all the Bristol Farms locations for USD 9.99.

Pasta Sauce Market Trends

The pasta sauce demand has grown significantly in emerging economies due to the rising popularity of western meal dishes, intercontinental cuisines, and tangy foods. For instance, the rising popularity of pasta on a global level as a substitute for quick foods like rice and grains has driven the market.

An increase in awareness about health among people has driven the demand for nutrient-dense and well-balanced food options. Many hotels, cafes, and restaurants have adopted gluten-free and natural food ingredients-based sauces to attract more customers.

Many taste additions and innovations are being introduced by the chefs across the globe with various cuisines to diversify the range of sauces. Such trends are anticipated to create lucrative growth opportunities for the industry players to strengthen their foothold in the global market.

The unexpected outbreak of COVID-19 disrupted shipping systems, adversely affecting raw material prices of pepper chili, jalapenos, hollandaise, and tomatoes, resulting in price variations. The outbreak has impacted raw material exporters. This is predicted to eventually result in a market scarcity and, as a result, constitute a market growth limitation.

Product Insights

Tomato-based and marinara accounted for a share of more than 25.0% in 2019. A variety of tomato-based pasta sauces are available in the market, which includes tomato basil pasta sauce, tomato garlic pasta sauce, tomato roasted garlic pasta sauce, keto marinara, and garlic marinara. The sauce is usually seasoned with onions and herbs, such as garlic, oregano, or basil. The sauce has the taste and juice of tomato and has a velvety texture with a rich bite of olive oil. The sauce has become a part of various recipes across the globe, and thus a regional version of the recipe has evolved in the last couple of years, thereby increasing its adoption across the globe.

The alfredo and four cheese segment is expected to witness the fastest growth during forecast years with a CAGR of 4.1% from 2020 to 2027. The preference for rich and creamy sauce has been growing across most South Asian countries, where the launch of the sauce has been pretty recent.

Distribution Channel Insights

Hypermarkets and supermarkets accounted for more than 50.0% share of the global revenue in 2019. Most customers prefer buying in these supermarkets as these offer a large variety of goods at one common space.

The online stores and D2C is expected to witness the fastest growth during forecast years with a CAGR of 4.2% from 2020 to 2027. Most e-commerce sites have virtual assistants that give automated answers to most queries of the customers. The use of chatbots helps in sorting out issues regarding the purchase of the product. Online shopping offers a free pass from queuing in front of the checkout counters. The trend has become even more valuable amidst the COVID-19 situation where social distancing has become the new norm.

Base Insights

The vegetable-based segment accounted for more than 60.0% share of the global revenue in 2019. Vegetable sauces have been dominating the market as most people cooking pasta back at home prefer adding fresh pieces of meat. Additionally, most of the store-bought sauces are vegetable-based. Furthermore, the aforementioned product is suitable for a large part of the mass with vegetarian and vegan diet preferences. Consumers have been looking to include only plant-based items in their meals to reduce the impact on the environment as well as support animal welfare. Increasing health complications resulting from the regular consumption of meat are compelling people to opt for a vegetarian diet.

The meat-based segment is expected to witness the fastest growth during forecast years with a CAGR of 3.6% from 2020 to 2027. Some of the most popular meat-based sauces include carbonara, barese ragù, bolognese, neapolitan ragù, and ragù alla salsiccia.

Regional Insights

Europe dominated the market for pasta sauce and held over 30.0% share of the global revenue in 2019. The emergence of pasta in the region and its wide penetration in the European countries have been fueling the market growth in the region.

Asia Pacific is expected to register the fastest CAGR of 4.7% from 2020 to 2027. The globalization of food has created a wide penetration of pasta and pasta sauce in the region. Fast-food chains have also played a supporting role in creating the penetration for pasta. As pasta has been occupying the main league of diet, pasta sauce has been gaining popularity in the region.

Key Companies & Market Share Insights

The market for pasta sauce is competitive owing to the presence of a large number of players with a wide geographic presence, strong brand image, and vast distribution network. With the growing presence of retail giants, such as Carrefour, coupled with the rising popularity of shopping malls, companies operating in the market have been focusing on increasing their shelf space in offline distribution/retail channels. Moreover, they have been focusing more on sponsorships and partnerships as these strategies significantly help them target the right audience. Thus, the industry participants are expected to get into partnerships with the local distributors for ensuring continuous product access to the buyers over the next few years. In addition, product sustainability and brand popularity help companies generate more revenues.

Recent Developments

• In November 2021, Campbells announced its new science-based targets (SBT) for reducing greenhouse gas emissions. The Science Based Targets initiative (SBTi), which specifies and supports best practices in carbon reductions, has accepted its targets

• In November 2021, Barilla launched its Barilla agriBosco, to describe what lies underlying all of the Parma-based company's products, where sustainable agriculture coexists with nature. It's a celebration of Barilla's place in the world, with a focus on high-quality, environmentally friendly products and raw resources

• In April 2022, Hemmer, a Brazilian food company, signed a deal with Kraft Heinz. CADE, Brazil's antitrust authority, approved the deal without conditions; the acquisition accelerates Kraft Heinz's Taste Elevation plan in a key growth area

Some of the prominent players in the pasta sauce market include:

• Barilla G. e R. Fratelli S.p.A

• Bertolli

• Conagra Brands.

• CSC Brands LP

• Del Monte Food, Inc.

• Frontier Co-op

• International Gourmet Specialties

• Mizkan America, Inc.

• No Limit, LLC

• Trader Joe’s

Pasta Sauce Market Report Scope

Global Pasta Sauce Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global pasta sauce market report on the basis of product, base, distribution channel, and region.

• Product Outlook (Revenue, USD Billion, 2016 - 2027)

  • Tomato-Based & Marinara

  • Ragù & Bolognese

  • Pesto

  • Alfredo & Four Cheese

  • Others

• Base Outlook (Revenue, USD Billion, 2016 - 2027)

  • Vegetable-Based

  • Meat Based

• Distribution Channel Outlook (Revenue, USD Billion, 2016 - 2027)

  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Online & D2C

• Regional Outlook (Revenue, USD Billion, 2016 - 2027)

  • North America

    • The U.S.

  • Europe

    • The U.K.

    • Germany

    • Italy

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa