North America Rainscreen Cladding Market Size, Share & Trends Analysis Report By Material, By Application (Residential, Commercial, Office, Institutional, Industrial), By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The North America rainscreen cladding market size was estimated at USD 39.76 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2030. The market for rainscreen panels is expected to increase due to rising adoption of fire protection equipment and increased thermal management in buildings. Rainscreen cladding improves aesthetics of building structures while protecting it from heavy rainfall and high air pressure. Mostly, these walls would fail in operation owing to factors such as material degradation, unexpected building movements, and poor workmanship.

The face-sealed and screen-drained cladding methods are the most widely used for modern construction projects as they completely envelope building structure and don’t allow rainwater penetration to the interiors of these shields. In general, rainscreen cladding structures have many technological advantages over formal methods. They offer promising growth to sustainable construction initiative undertaken by various governments.

Rainscreen protection systems are different from other conventional wall constructions; although membrane is fixed directly to the structure, it is behind the insulation. Development of fast installation techniques by service providers results in growth of rainscreen protection systems. Advantages of such systems include an easy installation that allows external cladding and internal works to proceed early, speedily, and consecutively. It also helps to overcome problems of deterioration with the minimal additional load being applied to already existing structure while simultaneously offering restoration of external appearance.

The North America market is expected to be driven by increase in the number of construction activities in U.S., Canada, and Mexico, coupled with growing demand for energy-efficient solutions. In addition, increasing demand for innovative infrastructure development solutions is expected to boost the growth of rainscreen cladding market. Emerging trend of sustainable constructions is expected to aid industry growth over the forecast period 

The North America market, is expected to rise significantly over the forecast period, owing to increased demand from residential sector, extensively developed manufacturing industry, and government initiatives to develop social infrastructure in U.S. and Mexico. In addition, rising awareness regarding benefits of weather protection on building structures is expected to benefit the industry developement.

Market Concentration & Characteristics

Market growth stage is high, and pace of this industry growth is accelerating. The rainscreen cladding market in North America is characterized by a high degree of innovation owing to rapid technological advancements. The industry for is characterized by developments in technology to produce advanced products used in construction and other industrial applications. The manufacturers of rainscreen cladding are focusing on procurement of high-quality raw materials and innovative designs & structures that are easier to assemble.

The rainscreen cladding market in North America is also characterized by a high level of merger and acquisition (M&A) activity by leading players. This is due to several factors, including shifting focus towards expansion of production capabilities and strengthening their market position.

The U.S. Environmental Protection Agency, American Architectural Manufacturers Association (AAMA), National Building Code of Canada, and a few other authorities have outlined rules, regulations, and standards that govern the rainscreen cladding industry globally. The industry has to comply with stringent standards as the overall energy performance of a building can be influenced by its protection systems. Furthermore, structural engineers are expected to address building and façade movements, as well as cladding loads. Additionally, regulations and standards help engineers to examine the mechanical build-up, servicing, and maintenance requirements of rainscreen cladding. This is an important issue since it provides information to architects and their clients about the building's continuing operating costs.

End-user concentration is a significant factor in rainscreen cladding industry. As there are a number of end-user industries that are driving demand for rainscreen cladding. Concentration of demand in a small number of end-user industries creates opportunities for companies that focus on developing cladding for these end-users. However, it also creates challenges for companies that are trying to compete in a crowded market.

Material Insights

Terracotta material segment dominated this market and accounted for a share of 36.2% in 2023. Terracotta is a natural material composed of clay particles and is processed using fire and water. Claddings made with terracotta material are used to create panel designs in combination with other materials such as glass, stone surfaces, and paint. Terracotta protection can provide a similar look to exposed bricks with a smooth finish. These panels can be glazed or unglazed and are available in different colors, shapes, and sizes. Demand for terracotta rainscreen cladding is expected to witness high growth in construction sector on account of its durability, resistance to ultraviolet radiation, recyclability, fast & easy installation, and weatherproof & fireproof properties.

Laminates are used to cover exterior panels of rainscreen cladding structure as they resist air pressure and heavy raindrops. High-pressure laminate are made of multiple core layers and decorative resin paper. The demand for HPL claddings is expected to ascend for rainscreen cladding owing to their durability, impact resistance, low maintenance, custom designs, and availability in attractive colors & textures. In addition, HPL laminates are dirt-proof and highly scratch and impact resistant. High-pressure laminate panels contain up to 70% natural fibers and require little maintenance after installation on rainscreen cladding structure. Increasing demand for decorative, attractive, and colorful laminates for cladding applications is expected to drive HPL cladding segment.

Application Insights

Office application accounted for the largest revenue share in 2023 and is the major demand-driving segment for rainscreen protection system. This segment is inclusive of working spaces including government offices and private offices. Rainscreen claddings are used in these constructions to provide weather resistance, thermal insulation, fire resistance, and aesthetic appeal to building structures.

Increasing employment rate coupled with the regional expansion of existing companies is leading to a need for new office spaces, which has, in turn, resulted in increased construction activities across the globe. These factors are expected to drive market demand for rainscreen cladding in the office construction sector. Increasing spending on refurbishment of old office buildings is expected to support demand for rainscreen cladding.

Residential application is expected to register the fastest CAGR during the forecast period. Residential construction segment is inclusive of residential buildings, apartments, complexes, and small houses. Rainscreen claddings are used to protect these structures from rainwater and wind. Primary choices for this product are driven by fiber cement and terracotta cladding panels owing to aesthetic appearance, low maintenance, and low cost. The residential buildings are further classified into single-family houses (standalone homes) and multi-family houses (apartment buildings, clusters, and complexes. The demand for rainscreen cladding is expected to witness high growth in residential construction segment owing to rising awareness regarding energy-efficient constructions, the need for renovation of old buildings, increasing over-cladding activities, and government regulations for green buildings.

Regional Insights

The U.S. dominated the market and accounted for a 78.8% share in 2023. The U.S. rainscreen cladding market is expected to witness sustainable growth over the forecast period owing to growth in construction sector in the country. Increased demand for energy-efficient construction solutions is one of primary factors driving industry growth. In addition, increased incidents of natural calamities, including hurricanes and wildfires, hitting different parts of the U.S. is anticipated to have a positive effect on construction sector in the country, thereby driving demand for rainscreen cladding over the forecast period.

Increasing awareness regarding sustainable construction is expected to boost the demand for rainscreen cladding over the forecast period. This product aids in increasing energy efficiency of a structure, leading to a decrease in energy requirements for heating, ventilation, and air conditioning. This has resulted in the development of innovative wall panels, which are produced using high-tech materials.

Canada rainscreen cladding market is expected to witness substantial growth owing to the rising construction industry in the country, primarily due to increasing population, urbanization, and increased rate of migration. According to the United Nations Department of Economic and Social Affairs (UNDESA), Canada’s population is expected to reach about 40.3 million by 2030. Population growth in Canada is expected to significantly boost the residential construction sector over the forecast period.

Key Companies & Market Share Insights

Key players operating in this industry include ROCKWOOL International A/S, OmniMax International, SFS Group, James Hardie Building Products, TERREAL Group, and DuPont de Nemours, Inc.

• ROCKWOOL International A/S manufactures fire resilient stone wool insulation products, panels, facade cladding, roof detailing materials, tracks, coatings, gaskets, and fences. It operates through two business divisions including insulation and systems businesses

• DuPont Nemours, Inc. operates its business through five segments namely electronics & imaging, nutrition & biosciences, transportation & industrial, safety & construction and non-core.

• OmniMax International, Inc operates into four business segments including U.S. residential products, U.S. commercial products, European roll-coated aluminum and European engineered products.

James Hardie Building Products, and Rieger Architectural Products are some of the emerging industry participants in the North America market.

• James Hardie Building Products is involved in manufacturing & designing high-performance fiber cement and fiber gypsum building solutions.

• Rieger Architectural Products Rieger Architectural Products operates under two business segments namely interior products and exterior products. Interior product include acoustic treatments, column enclosures, cladding & screening, trims & moldings, and specialty. Exterior Products include Air Barriers, Cladding, Roofing & Screenins, Column Enclosures, Louvers & Sunshades, Specialty

Recent Developments

• In April 2021, Proteus Facades announced its expansion into the U.S. rainscreen cladding market. Earlier the company operated in the UK however owing to the increasing production capabilities and demand for its façade systems, the company decided to expand its operations in the U.S.

• In December 2019, SFS Group announced the acquisition of Modern Fixing Elements GmbH, a Germany-based supplier of painted fasteners for high-performance façade systems. With this acquisition, SFS aimed to gain direct access to specialty retailers for premium façade solutions.

North America Rainscreen Cladding Market Report Scope

North America Rainscreen Cladding Market Report Segmentation

This report forecasts revenue growth at regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the North America rainscreen cladding market report based on material, application, and region.

• Material Outlook (Volume, Thousand Square Meters; Revenue, USD Billion, 2018 - 2030)

  • Fiber Cement

  • Composite Material

  • Metal

  • High Pressure Laminates

  • Terracotta

  • Ceramics

  • Others

• Application Outlook (Volume, Thousand Square Meters; Revenue, USD Billion, 2018 - 2030)

  • Residential

  • Commercial

  • Office

  • Institutional

  • Industrial

• Regional Outlook (Volume, Thousand Square Meters; Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico