Neurocosmetics Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care), By End-use (Men, Women), By Region, And Segment Forecasts, 2024 - 2030

Neurocosmetics Market Size & Trends

The global neurocosmetics market size was estimated at USD 1.80 billion in 2023 and is expected to grow at a CAGR of 8.3% from 2024 to 2030. The market has witnessed robust growth, primarily fueled by advancements in neurotechnology. Innovations in neuroscience and neurobiology have paved the way for the development of products targeting cognitive functions, mood enhancement, and overall mental well-being. The integration of neuroimaging and brainwave research into cosmetic formulations has led to more sophisticated products that promise enhanced efficacy and personalized skincare solutions. As neurotechnology continues to evolve, the market is expected to expand further, driven by consumer demand for products that offer both cosmetic and therapeutic benefits.

Growing awareness among consumers regarding cognitive health and its impact on overall well-being has significantly contributed to the expansion of the neurocosmetics market. With an increasing focus on mental wellness, consumers are seeking products that address stress, anxiety, and cognitive decline. Neurocosmetics, which offer benefits beyond traditional skincare, are becoming popular as consumers prioritize mental health alongside physical appearance. This shift in consumer priorities is driving market growth, as companies introduce innovative products that cater to this emerging demand.

The neurocosmetics sector is experiencing heightened investment and research and development (R&D) activities, further propelling market growth. Major players and startups are increasingly allocating resources to explore and develop neuroactive ingredients and technologies. This influx of investment is fostering innovation and accelerating the introduction of cutting-edge products into the market. Enhanced R&D efforts are expected to lead to the emergence of novel neurocosmetic solutions, expanding the market's product offerings and driving future growth.

The global market is characterized by a growing diversity of product offerings, catering to various consumer needs and preferences. From anti-aging solutions to stress-relief serums, the range of neurocosmetic products is expanding, addressing different aspects of cognitive and emotional health. This segmentation allows for targeted marketing strategies and personalized consumer experiences, further driving market growth.

For instance, In March 2021, on International Fragrance Day, L'Oréal, a global leader in beauty and fragrance, and EMOTIV, a leading neurotechnology firm, announced a strategic partnership aimed at enhancing personalized fragrance selection. The collaboration integrated EMOTIV's neurotech devices with L’Oréal’s proprietary scents and algorithms. Developed by L’Oréal’s Technology Incubator, Yves Saint Laurent, and a team of fragrance experts in conjunction with EMOTIV, this innovative fragrance consultation utilized a multi-sensor EEG-based headset. This headset employed machine learning algorithms to analyze EEG data while consumers engaged with exclusive scent families. The technology enabled precise monitoring of consumer behavior, preferences, stress, and attention, ultimately helping individuals identify fragrances best suited to their emotional states. As the market evolves, the introduction of specialized products for distinct consumer segments is anticipated to enhance market penetration and help companies boost overall revenue.

The integration of Artificial Intelligence (AI) and machine learning into the neurocosmetics industry is revolutionizing product development and consumer engagement. AI-driven algorithms are being employed to analyze consumer preferences, optimize formulations, and predict market trends. This technological advancement is enabling companies to create more effective and tailored neurocosmetic solutions, enhancing consumer satisfaction and driving market growth. The application of AI and machine learning is expected to play a crucial role in shaping the future of the market, offering new opportunities for innovation and expansion.

The natural trend in the market reflects a significant shift towards integrating clean, sustainably sourced ingredients that enhance skin-brain interaction while minimizing environmental impact. Consumers are increasingly seeking neurocosmetic products that combine natural extracts with advanced neuropeptides and biotics, promoting both skin health and cognitive well-being without the use of synthetic chemicals.

As a result, brands are innovating to include botanical extracts, organic compounds, and eco-friendly packaging solutions, aligning their offerings with the growing demand for natural and holistic beauty solutions that address both physiological and psychological needs. For instance, I.D. Swiss Botanicals is an emerging and innovative natural skincare brand, rapidly advancing in the market by integrating neurocosmetic science at the core of its brand identity. This trend is also driven by heightened awareness of ingredient transparency and a preference for formulations that are free from harmful additives, parabens, and artificial fragrances.

Product Insights

The neurocosmetic skin care products held a market share of 40.96% in 2023. The demand is mainly driven by an increasing consumer emphasis on products that offer both aesthetic and neurobiological benefits. Neurocosmetics, which target the interaction between skin and the nervous system, are gaining popularity due to their promise of not only improving skin appearance but also enhancing psychological well-being by reducing stress and promoting relaxation. This segment's growth is further fueled by heightened consumer awareness of the impact of mental health on skin health, advances in dermatological research linking neurobiology with skincare, and rising interest in holistic and multi-functional beauty solutions. Additionally, the integration of cutting-edge technologies and active ingredients that support skin resilience and cognitive function aligns with the broader trend towards personalized and scientifically validated beauty treatments, thereby propelling market expansion.

The demand for hair care products is projected to grow at a CAGR of 9.9% from 2024 to 2030. Consumers are becoming more informed about how neuroactive ingredients can positively impact hair health and overall well-being, leading to a surge in interest and adoption. Advances in neurocosmetics have led to the development of hair care products that not only address aesthetic concerns but also offer neurological benefits. This innovation is appealing to consumers seeking multifunctional products that enhance both hair and scalp health. The shift towards personalized beauty and hair care solutions has fueled interest in neuro-based products. These products offer targeted benefits, such as improved scalp circulation and enhanced hair growth, tailored to individual needs and concerns.

End-use Insights

In 2023, the demand for neurocosmetics among women accounted for 74.76% of the market share. The demand for neurocosmetic products among women is rising as they seek skincare solutions that extend beyond traditional benefits to include neurological and emotional well-being. Women are increasingly attracted to neurocosmetics for their ability to address stress, enhance mood, and promote cognitive health while delivering visible skin improvements. This trend reflects a growing preference for holistic beauty solutions that align with broader wellness objectives, driving innovation and growth in the neurocosmetic sector tailored specifically for female consumers.

The demand among men is anticipated to grow at a CAGR of 9.5% from 2024 to 2030. Neurocosmetic products are gaining traction among men as they become more attuned to the benefits of integrating advanced skincare with neurological wellness. Men are increasingly interested in products that not only improve skin health but also offer cognitive and emotional enhancements, such as stress reduction and mental clarity. Companies are responding to this trend by innovating products specifically for men, such as stress-relief serums, cognitive-enhancing moisturizers, and mood-boosting facial treatments. For instance,

Luksoneurocosmetics offers a specialized line of skincare products and treatments tailored to the unique needs of men’s skin. These offerings are distinguished by their ethical credentials, including cruelty-free testing practices and a 95% vegan formulation, providing consumers with both a distinctive and responsible skincare experience. This targeted innovation is expected to significantly boost market growth in the coming years, as the male grooming segment embraces more sophisticated and science-driven skincare technologies.

Regional Insights

Neurocosmetics market in North America held a share of 36.58% of the global revenue in 2023. The market is driven by a strong emphasis on holistic health approaches and an advanced skincare industry that continuously seeks innovative solutions. Consumers are drawn to neurocosmetic products that offer both dermatological benefits and neurological wellness, aligning with the region's trend towards integrative and preventive health care.

U.S. Neurocosmetics Market Trends

The U.S. neurocosmetics market is expected to grow at a CAGR of 8.5% from 2024 to 2030. The U.S. market is characterized by a high level of innovation and a consumer base that values cutting-edge, evidence-based products. The prevalence of high-income consumers and a strong presence of leading cosmetic brands drive the adoption of neurocosmetics, which are perceived as premium products offering both skin and cognitive benefits.

Asia Pacific Neurocosmetics Market Trends

The market in Asia Pacific accounted for a revenue share of 22.21% of the global revenue in 2023. Rapid urbanization and increasing exposure to global beauty trends have led to a higher preference for products that promise enhanced skin health and cognitive benefits. The region's diverse consumer base, coupled with a cultural emphasis on skincare and wellness, fosters a fertile market for neurocosmetics.

Europe Neurocosmetics Market Trends

The European market is projected to grow at a CAGR of 8.6% from 2024 to 2030. European consumers are increasingly seeking products that combine efficacy with ethical considerations, including sustainability and clinical validation. The market benefits from a high level of regulatory scrutiny, which enhances consumer confidence in the efficacy and safety of neurocosmetic products. Additionally, Europe's strong tradition of integrating science into skincare, along with its emphasis on personalized beauty solutions, supports the expanding market for neurocosmetics.

Key Neurocosmetics Company Insights

The competitive landscape of the market is characterized by a dynamic interplay among key industry players, emerging innovators, and strategic partnerships. Leading companies in this sector are leveraging advanced research and development to create products that integrate neurological and dermatological science, aiming to address skin aging and cognitive well-being simultaneously.

Prominent players are investing heavily in proprietary technologies and clinical trials to substantiate the efficacy of their neurocosmetic products. They focus on building strong brand reputations through innovation, quality, and effective marketing strategies. New entrants are disrupting the market with novel formulations and unique value propositions. These companies often capitalize on niche segments, such as personalized skincare solutions or specialized neurological benefits, to differentiate themselves from established brands.

Recent Developments

• In April 2023, Justhuman, a direct-to-consumer clean beauty brand, announced the simultaneous launch of a new line of hair and personal care products in both India and the U.S. These products are distinguished by their incorporation of neurocosmetics, leveraging advanced scientific research alongside neuropeptides and biotics (prebiotics, probiotics, and postbiotics). This innovative approach addresses the skin-brain connection and aligns with the growing consumer demand for clean, environmentally friendly ingredients in personal and skin care products.

• In April 2024, Sisley Paris (Sisley Cosmetics USA Inc.), a leading beauty brand, introduced NEUR|AÉ, a neuroscience-based skincare line that combines scientific innovation with beauty to promote both radiant skin and overall well-being. This new range features serums, creams, and boosters formulated with 95% natural-origin ingredients, including organic plants and byproducts cultivated using sustainable irrigation practices. The ingredients are extracted using advanced, environmentally responsible technologies, underscoring the brand's commitment to sustainability and efficacy.

Neurocosmetics Market Report Scope

Global Neurocosmetics Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global neurocosmetics market report based on the product, end use, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Skin Care

    • Face Skin Care

      • Lotions, Face Creams, & Moisturizers

      • Cleansers & Face Wash

      • Facial Serums & Essence

      • Others (Face Oil, etc.)

    • Body Skin Care

  • Bath & Shower

  • Hair Care

    • Shampoo and Conditioner

    • Oils and Serums

    • Others (Hair Masks, etc.)

  • Color Cosmetics

  • Perfumes/Fragrances 

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa