Moringa Ingredients Market Size, Share & Trends Analysis Report By Source (Leaves, Seed, Roots, Flowers), By Origin, By Application (F&B, Pharmaceuticals), By Region, And Segment Forecasts, 2020 - 2028

Report Overview

The global moringa ingredients market size was estimated at USD 6.9 billion in 2020 and is expected to expand at a compounded annual growth rate (CAGR) of 9.5% from 2020 to 2028. The availability of a wide variety of product applications across food & beverages, dietary supplements, pharmaceuticals, wastewater treatment, and animal feed industry along with their increasing consumption is driving the demand for moringa ingredients.

Moringa ingredients refer to the parts of moringa like bark, seeds, pods, flowers, leaves, and others which are derived from the moringa tree for their nutritive properties. These ingredients are a rich source of nutrients like protein, carbohydrates, calcium, phosphorus, potassium, iron, vitamins, beta carotene, and other bioactive compounds. The continuously growing food & beverages sector along with the rising awareness about the nutritive properties of moringa ingredients is supporting its growth in the market.

India moringa ingredients market was dominated by conventional origin segment in 2020 attributed to its high productivity for the cultivators. The favorable weather condition and quality of land in the country are majorly supporting the country’s market value. Increasing awareness among people about the health benefits of moringa consumed through a variety of products like dietary supplements, functional foods, tea, among others are further supporting market growth. 

The moringa ingredients cultivation in the Indian market is estimated to exhibit potential growth over the forecast period from 2020 to 2028. The continuously advancing agricultural practices by farmers of the country due to expanding automotive reach and learnings in the agricultural sector is supporting the market growth. The farmers are upgrading their traditional practices of cultivation with advanced practices which are helping them in increasing their income value.

The market is having a strong dependency on the supply of moringa plant leaves, pods, and other nutritive ingredients. The major players are sourcing these raw materials from the native countries, whereas with time the cultivation of Moringa is expanding across the non-native countries of North America, South America, and Europe in order to meet the bolstering demand of the ingredients across the varied industry verticals.

Source Insights

The leaves segment dominated the market and accounted for the maximum revenue share of 45.2% in the base year 2020.The leaves are having wide usage across the end-use sectors because these are rich in minerals, vitamins, and other essential phytochemicals such as tannins, sterols, terpenoids, flavonoids, saponins, anthraquinones, and alkaloids. These nutritive properties are spreading awareness of leaves and powder derived from it across the food and beverages, pharmaceuticals, and beauty & personal care sector among others. The major players are taking advantage of these nutritive properties and are advancing their product offerings in the market.

For instance, in February 2019, a Los Angeles-based company named “All Moringa” that manufacturer beauty, health, and well-being products have launched new products into its existing product line. It features moringa plant natural extractions as the main ingredients and has discarded the use of synthetic ingredients in its products. The newly launched products contain a variety of oils inclusive of skin, hair, body, and face oil. It also includes health and wellness products such as organic mint tea, organic moringa ginger tea, organic moringa capsules, therapeutic organic moringa moisturizing cream for the body and face, and therapeutic organic moringa butter for the skin. 

The seeds segment accounted for a revenue share of about 34.0% in 2020. These seeds are basically derived from the pods/fruits of the moringa tree. According to the International Institute of Advanced Agriculture Skill Development, for sowing purposes around 6.5 kg of moringa oleifera seeds are required for plantation in an acre and these seeds are of high quality for better productivity. Moreover, the plantation can be done by seeds or directly by the plant at any time during the year.

The moringa seeds have nutritive properties like it contain oleic acid (Ben oil), antibiotics called pterygospermin, and fatty acids like linoleic acid, linolenic acid, behenic acid, phytochemicals like tannins, saponins, phenolics, phytate, flavonoids, terpenoids, and lectins. Apart from these, moringa seeds contain fats, fiber, proteins, minerals, vitamins like A, B, C, and amino acids. The rising awareness about these nutritive properties among the health-conscious population is supporting the bolstering demand for seed across the globe.

Moringa seeds also have medicinal properties as it helps in the treatment of hyperthyroidism, Crohn’s disease, antiherpes-simplex virus arthritis, rheumatism, gout, cramp, epilepsy, and sexually transmitted diseases, additionally it can act as an antimicrobial and anti-inflammatory agent. The increasing usage of moringa ingredients by the pharma companies for making medicines with their nutritive properties is further contributing to the market growth.

Moringa seeds contain an edible oil which is commercially known as “Ben oil” or “Behen oil.” This oil is used in salad dressing & cooking and can be used as a replacement for olive oil. The ben oil is suitable for human consumption as well as for commercial purposes like biodiesel, cosmetics, and a lubricant for fine machinery. Moreover, the seed cake derived after the oil extraction is used for wastewater treatment as a natural coagulant and can also be used as an organic fertilizer to improve agricultural productivity.

Origin Insights

The organic segment dominated the market and is projected to exhibit the fastest CAGR of 10.6% from 2020 to 2028. The health benefits associated with the organically cultivated moringa since they are grown with non-GMO farming practices thus supporting its growth and demand across the market applications. The major ingredients contributing to the fastest growth of organically cultivated moringa are commonly inclusive of organically grown matured fruits/pods, leaves, flowers, and roots.

The organic origin ingredients are safer for human consumption as compared to their conventional counterparts. The natural and organic origin ingredients are also environment-friendly because they don’t contribute to severe environmental pollution. The manufacturers across industry verticals including food and beverages, cosmetics and personal care, and pharmaceuticals are inclining towards the use of naturally derived ingredients owing to the surging consumer demand for environment-friendly products.

The farmers also use organic fertilizers to improve agricultural productivity by analyzing the end-use market trends. The rising awareness about the health benefits associated with the consumption of organic food products especially among the health freak population is further bolstering the segmental market value.

Application Insights

The food and beverages segment is accounted for the maximum revenue share of 53.4% in 2020. The segment is inclusive of ready-to-cook product ranges such as moringa powder, &moringa tea, and ready-to-eat like moringa chocolates, cakes, juices, and lattes are contributing to the maximum share in the market. The increasing demand for functional food among the urban population across the globe is supporting the maximum revenue share of the food and beverages sector.

The nutritional properties of the moringa ingredients including pods/seeds, leaves, flowers, barks, honey, and roots are supporting its growth in the food and beverages sector. The common nutrients found in the moringa derived ingredients include protein, fat, carbohydrate, fibre, vitamin B1, B2, B3, C, E, calcium, magnesium, phosphorus, potassium, copper, iron, sulphur, protein, fat, and carbohydrate among others are contributing to the application market growth.

According to an article published by US National Library of Medicine from National Institutes of Health, moringa olifera contains four times more calcium than milk, four times more vitamin A than carrots, seven times more vitamin C than oranges, and three times more potassium than bananas, are another nutritional factors bolstering its demand and usage across the food and beverages sector.

The startups are practicing their innovative ideas in the evolving markets to gain profits. The young entrepreneurs are investing in the field and are earning handsome profits in their respective businesses. For instance, India-based Dr. MinalKabra has launched Kivu in 2019. It’s a vegan sugarless cookie business offering sugar-free cookies made from varied vegan ingredients including moringa, ragi, jowar, oats, flaxseed, and rajgira among others. The products from these startups are available in 17 cities and 72 stores and have earned around Rs 33 lakh along with the prevention of 825 kilos of carbon emission in the atmosphere. According to the University of Oxford, cutting down animal products consumption by 50 percent and replacing it with a plant-based diet leads to the reduction of Greenhouse Gases (GHG) emissions by 73 percent.

This is only one example of a moringa startup, there are many others evolving in the market and are also gaining significant profit margins. The favorable government support in developing economies like India is another factor contributing to the growth of new and innovative ideas in the local as well as international market.

Regional Insights

Asia Pacific dominated the market and accounted for the largest revenue share of 45.8% in 2020. India is the major country cultivating and supplying moringa in the global market due to its favorable weather condition for moringa farming. The rising learning practices among farmers along with the technological advancement in the agricultural practices are supporting the regional market value.

Rapid urbanization in developing countries like India and China is driving demand for functional food. The growing awareness among the urban population about the health benefits associated with the moringa ingredients is contributing to the revenue share and continuous development. The aforementioned countries are undergoing several noticeable changes in terms of agricultural practices and associated technological advancements. The increased agricultural practices for the moringa cultivation results in the increased ability to supply and distribute the ingredients in the local as well as regional market. This in turn supports the maximum revenue share of the regional market.

In August 2021, the Minister for Agriculture MRK Panneerselvam has said in favor of moringa while presenting the budget that the moringa (drumstick) and its value-added products produced in Tamil Nadu have huge export potential in various foreign countries due to its high nutritional benefits. The major moringa-growing districts namely Madurai, Theni, Dindigul, Thoothukudi, Ariyalur, Tiruppur have significant export potential and are likely to be declared as 'Moringa Export Zone' by considering their potential. Along with this, to increase the opportunity for export a special export facilitation center is likely to be established at Madurai at an initial cost of Rs 1 crore.  According to the minister, Tamil Nadu accounts for 24% of world moringa production and the state is a home of six out of 13 popular moringa varieties across the globe. 

Asia Pacific is also anticipated to exhibit the fastest growth during the forecast period from 2020 to 2028. The market is gaining growth owing to the continuously growing demand across the developing economies of the region due to the increasing purchasing power of the people. Additionally, the countries from the Asia Pacific such as China and India are the high potential markets, thus the trend of innovative products is on the rise in these countries. 

Middle East & Africa follows the Asia Pacific and accounted for more than 17.9% of the revenue share in 2020. This is due to the presence of moringa-producing countries like Ethiopia, Sudan, Northern Kenya, Somalia, Ghana, Mozambique, Zambia, Nigeria, Rwanda, Niger, Cambodia, and Haiti. These countries are having suitable weather and soil condition for the cultivation of moringa.

In 2013, the Moringa Development Association of South Africa (MDASA) was incorporated with an intention to promote the production, consumption, and commercialization of moringa. Since its incorporation, the number of farmers cultivating moringa in South Africa has increased, especially in the provinces including Limpopo, Gauteng, Mpumalanga, KwaZulu-Natal, Free State, and North West.

The regional population has a high dependency on the moringa crop for income as well as for nutrition due to unfavorable economic and weather conditions of some of the native countries for the import and production of other nutritional ingredients. This is one of the potential factors supporting the potential regional market share.

Some of the players are inclining towards the African countries for moringa cultivation to provide suitable income sources for the women and families living in suitable kind of farmlands for moringa production as well as to expand their business as well. For instance, in 2018 Botanica Natural Products has partnered with additional stakeholders. The moringa project of the company has also expanded and stretched from 20 to 60 farmers and each farmer’s potential has increased to employ four workers resulted in additional 300 jobs created. The company is also providing training to farmers associated with agriculture and small business management.  

Key Companies & Market Share Insights

The market is fragmented worldwide, which has increased the competition between players. The players are expanding their reach in order to cater to the rising awareness and increasing demand for moringa ingredients in the market. Players are focusing on the productivity of farmers and the cultivation of moringa in order to expand their profit margins. For instance, Moringa connect, a player sourcing moringa ingredients from Ghana and providing income to the remote population. So far, it has planted over 2,000,000 trees in Ghana and provided over $415,000 of income to more than 2,300 farming families of the country.

The market is quite fragmented and has an amalgamation of small and medium players across the Asia Pacific and other major regions like the Middle East and Africa and North America. Companies are continuously putting efforts for the growth of farmers and spreading awareness about the magical benefits of the tree across the globe. Some of the prominent players in the moringa ingredients market include:

• Organic India Pvt. Ltd.

• Earth Expo Company

• KuliKuli, Inc.

• Ancient Greenfields Pvt. Ltd

• Grenera Nutrients Pvt.

• Botanica Natural Products

• Aayuritz Phytonutrients Pvt. Ltd.

• Herbs & Crops Overseas

• MoringaInitiative Ltd.

• Green Virgin Products LLC

• Dominate Industries

Moringa Ingredients Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global moringa ingredients market report on the basis of source, application, origin, and region:

• Source Outlook (Revenue, USD Million, 2017 - 2028)

  • Leaves

  • Seed

  • Roots

  • Flowers

  • Others

• Origin Outlook (Revenue, USD Million, 2017 - 2028)

  • Organic

  • Conventional

• Application Outlook (Revenue, USD Million, 2017 - 2028)

  • Food & Beverages

  • Pharmaceuticals

  • Cosmetics & Personal Care

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Central & South America (CSA)

    • Brazil

    • Argentina

  • Middle East & Africa (MEA)

    • UAE

    • Saudi Arabia