Microcurrent Facial Market Size, Share & Trends Analysis Report By Application (Anti-aging, Skin Tightening, Skin Rejuvenation), By End-use (Medspa, At-home, HCP-owned clinic), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global microcurrent facial market size was estimated at USD 372.9 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.3% from 2023 to 2030. The increasing pool of aesthetic professionals, the rising focus on anti-aging treatments, and high social media influence are expected to significantly boost the market’s growth. The COVID-19 pandemic has resulted in significant revenue losses and the business closures of many aesthetic clinics, especially in the first and second quarters of 2020. Since most cosmetic procedures were not medical necessities and lockdowns in several countries led to the closure of beauty clinics, med spas, and aesthetic clinics. However, the pandemic resulted in a springboard effect as aesthetic professionals witnessed the highest growth in cosmetic and skin rejuvenation treatment post-pandemic and this resulted in increased market growth.

Non-invasive aesthetic procedures offer advantages such as less postoperative pain & surgical wounds, shorter downtime, rapid wound healing, smaller incisions, and fewer complications compared with an invasive procedure. Moreover, currently available minimally invasive surgeries provide better outcomes and are more effective than conventional surgical treatments.

According to the Plastic Surgery Statistics Report, 13.2 million cosmetic minimally-invasive procedures were performed in 2020. Moreover, the introduction of various insurance schemes for aesthetic and cosmetic procedures has contributed to the increase in awareness & acceptance of these procedures, thereby driving the market growth. Social media plays a very vital role in influencing the purchasing decisions of millennials; peer recommendation carries a lot of importance when it comes to purchasing. According to 2019 HubSpot data, 71% of people are more likely to purchase a product or service online when it is recommended by others.

Moreover, the growing popularity of nonsurgical skin care treatment options is one of the primary factors responsible for the increase in the number of patients seeking microcurrent facials. Thus, increased demand for non-surgical cosmetic procedures can be attributed to the fact that now more people are becoming aware of the risks and complications associated with invasive surgical procedures. Microcurrent treatments have been used for decades and are considered to be effective, safe, and targeted.

Microcurrent devices were primarily used in physical therapy in the early years of its launch. Microcurrent devices are safe and effective to start using in the 20s and continue throughout adult life. There are various studies conducted for showcasing the positive & negative impact of microcurrents. For instance, as per a report published on ResearchGate, the microcurrent procedure shows significant results after 30 treatment sessions and removes & reduces facial wrinkles. The forehead area showed the highest improvement rate and the least improvement was found in the nasolabial area.

Application Insights

The skin-tightening segment held the largest revenue share of 32.7% in 2022. Based on application, the market is segmented into anti-aging, skin tightening, skin rejuvenation, and others.

Skin tightening is a non-surgical procedure that tightens the facial skin and gives a younger appearance. These procedures are less invasive than surgical options, like facelifts and tummy tucks. There are also fewer complications associated with the skin tightening process and the procedure is inexpensive, requiring less time for recovery.

The skin rejuvenation segment is expected to exhibit the highest growth of 7.4% over the forecast period. The growth can be attributed to the fact that skin rejuvenation is one of the most sought-after treatments in the cosmetic industry with a rise in the number of consumers opting for this method. Some common conditions that skin rejuvenation addresses are wrinkles, pigmentation, vascular conditions, loss of skin tone, and dull skin.

End-use Insights

The medspa segment held the largest revenue share of 43.1% as of 2022. The professional microcurrent treatment carried out in medspa tends to be much more effective than at-home devices which makes it unsafe for these versions to be used at home and would also mean that they may create much more noticeable results. With ongoing social media trends and high visibility of the treatments through social media influencers, microcurrent facial has since become essential in the medspa industry due to its minimally invasive nature and effective results.

The at-home segment is anticipated to witness a lucrative growth of 7.0% over the forecast period. The growth can be attributed to the fact that the growing popularity of specialized microcurrent facials has certainly led to the emergence of trendy at-home devices, such as NuFace Trinity face gym pure lift face and facial toning device for getting better results at home. At-home microcurrent tools usually consume much lower charge compared to in-office or medspa equipment and the devices are less expensive than a professional treatment.

Regional Insights

North America dominated the global microcurrent facial market in terms of the revenue share of 36.2% in 2022. The growing adoption of cosmetic procedures is some of the major factors contributing to market growth in this region. Moreover, easy availability and increasing adoption of advanced treatment options, such as laser treatments and other non-surgical procedures, to enhance aesthetic appeal are among the factors expected to boost market growth.

Europe held the second-largest share and is expected to show the highest growth of 7.8% in the coming years. The presence of developed economies such as Germany and the U.K. in the region are major contributors to Europe’s non-invasive aesthetic procedures industry. Europe is one of the most advanced regions globally with innovative technologies and well-established infrastructure, resulting in better healthcare facilities & patient care. Furthermore, a relatively less stringent medical device approval process in this region is anticipated to boost regional growth.

Key Companies & Market Share Insights

Key players are continuously involved in providing advanced aesthetic treatment for capturing a huge market share. The industry growth is directly associated with the rising developments in non-invasive procedures by providing high-quality and cost-efficient services. The companies are frequently involved in strategic initiatives such as strategic partnerships, mergers & acquisitions, new product launches, and collaborations to increase market share and goodwill.

For instance, in August 2022, NuFACE announced the launch of the FDA-cleared devices, Trinity+ and Mini+. The brand launched its innovative Bluetooth-enabled application to unlock exclusive advanced treatments targeting different layers of the skin and to easily connect the devices. Some prominent players in the global microcurrent facial market include:

• Skin Body Health Clinic

• Skintherapy

• American Face and Body Clinic

• Medicis Medical Spa

• SkinLab USA

• Skinglow Clinic

• Wyndham Place Clinic

• Enhance Aesthetics and Laser Clinic

• The Ottawa Skin Clinic

• Renajo Skin Clinic

Microcurrent Facial Market Report Scope

Global Microcurrent Facial Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global microcurrent facial market report based on application, end-use, and region:

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Anti-aging

  • Skin Tightening

  • Skin Rejuvenation

  • Others (Dark circle reduction, minor contouring)

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Medspa

  • At-home

  • HCP-owned clinic

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait