Microbiome Skincare Products Market Size, Share & Trends Analysis Report By Product (Serums, Creams, Masks), By Distribution Channel (Hypermarket/Supermarket), By Region, And Segment Forecasts, 2024 - 2030

Microbiome Skincare Products Market Trends

The global microbiome skincare products market size was estimated at USD 405.6 million in 2023 and is expected to grow at a CAGR of 11.5% from 2024 to 2030. Growing awareness around the significance of skin microbiome and rising incidence of skin conditions are primary factors driving the growth of the market. These products are specifically designed to support growth of healthy bacteria on skin and promote a balanced microbiome, which can improve overall health and appearance of the skin significantly.  

As more people become aware of the benefits of these products and seek them out to manage their skin conditions, the market is expected to expand further in coming years. However, certain health conditions, such as acne, eczema, and psoriasis, can have a significant impact on skin microbiome, disrupting the balance of bacteria and leading to a range of skin issues. According to an article published in November 2021, approximately 31.6 million people in the U.S. are affected by eczema alone, highlighting significant need for skincare products that can help manage this condition and support skin microbiome health.

Moreover, with growing awareness of the importance of skin microbiome, cosmetic companies are increasingly focusing on developing and launching products that support a healthy microbiome. For instance, in 2021 TULA Life, Inc. offers a moisturizing, hydrating day & night cream that contains probiotic extracts, providing deep hydration and nourishment to the skin. This product supports a healthy skin microbiome, improving the skin's overall health and appearance. With rising adoption of these products and increasing demand for skincare solutions, the market for microbiome skincare products is expected to continue to grow in coming years.

Skin microbiome, encompassing array of microorganisms residing on skin, has garnered significant attention in recent research. This community of microbes is pivotal in preserving skin health, shielding against detrimental pathogens, and orchestrating skin's immune and inflammatory responses. However, certain health conditions, such as acne, eczema, and psoriasis, can disrupt this microbial balance, potentially exacerbating these conditions through an imbalance in the skin microbiome.

Recent studies have delved into skin microbiome's influence on skin health and disease. A research paper published by Microorganism Journal in 2021 underscored skin's colonization by a variety of commensal microbes, emphasizing the role of these microbial populations in health and disease, including skin aging. This review shed light on composition and function of skin microbial populations, as well as how they are influenced by both intrinsic and extrinsic factors.

Additionally, research has explored skin microbiome's role in specific conditions. For instance, a 2024 study on patients with atopic dermatitis, a prevalent inflammatory skin condition, revealed a distinct skin microbiome in these patients, characterized by a higher prevalence of harmful bacteria and a lower abundance of beneficial bacteria. This discovery underscores the skin microbiome's potential in the development and progression of atopic dermatitis, suggesting that interventions targeting the skin microbiome could be a promising therapeutic approach for this condition.

According to the European Commission, by 2030, global middle-class population is projected to be more than 5 billion. India is anticipated to be the world’s largest consumer market, and more than 70% of Chinese population will be middle class. Moreover, middle-class spending is estimated to increase from nearly USD 37 trillion in 2017 to USD 64 trillion in 2030, which can mainly be attributed to growing middle-class population in emerging economies. The growth of middle-class population is anticipated to increase purchasing power, thereby driving expenditure on nonessential products, such as cosmetics & other luxury items.

Market Characteristics & Concentration

The microbiome skincare product market exhibits a high level of consolidation, primarily due to fierce competition among a wide array of participants, including both established industry giants and innovative startups. This competition is fuelled by a relentless quest for innovation and exceptional performance, with companies striving to stand out through superior product quality, strategic pricing, and enhanced customer satisfaction. Market dynamics are significantly influenced by technological advancements, regulatory shifts, and changing consumer preferences, leading to strategic partnerships, mergers, and acquisitions as companies endeavor to secure a competitive advantage in this rapidly evolving landscape.

This market is experiencing ongoing research and development activities aimed at enhancing existing procedures and developing innovative solutions due to the unique needs of everyone’s skin microflora, the lack of standardization in claims and messaging, and growing consumer demand for personalized and organic skincare products. This focus on innovation is driven by the market's infancy, which necessitates the development of validated, standardized, and clinically supported products to instil trust in consumers.

The market is marked by significant merger and acquisition (M&A) activities, reflecting a dynamic and competitive landscape. A recent instance is L’Oréal's acquisition of Lactobio in December 2023, a leading probiotic and microbiome research company. This strategic move enhances L’Oréal's expertise in microbiome science, aiming to develop innovative cosmetic solutions using live bacteria. It underscores the market's growth and the increasing consumer demand for microbiome-friendly skincare products, highlighting L’Oréal's commitment to expanding its presence in this burgeoning sector.  

Regulatory landscape in this market is intricate and varies by region. In the US, the FDA oversees skincare products, requiring safety and efficacy testing for products with active ingredients like probiotics. The European Union, on the other hand, has stricter regulations for cosmetics, with the European Commission setting safety and efficacy guidelines. Other regions, including Asia-Pacific and South America, have their unique regulations, adding to the complexity of the market's regulatory environment.

Key companies in the microbiome skincare product market are also focusing on market expansion. For instance, in September 2022, BioGaia and Skinome formed a partnership to develop a product that supports the skin microbiome through inclusion of live bacteria, aiming to naturally enhance skin health. This collaboration reflects a growing trend in market towards using probiotics to improve skin health, as research continues to highlight the crucial role of skin microbiome in overall skin health.

Product Insights

Creams segment dominated the revenue market share and accounted for 38.1% in 2023. This growth is primarily since creams are a versatile skincare product, suitable for various skin types and concerns, including sensitive skin and common issues like acne, eczema, and psoriasis. For instance, in June 2021, Aprilab, a South Korean startup, expanded in Southeast Asian market with three probiotic cosmetic products, including creams, in Philippines, Singapore, and Malaysia. The demand for creams in the market is expected to continue to grow in coming years, driven by increasing awareness of skin microbiome importance and growing number of people seeking skincare products.

The serum segment is expected to witness lucrative growth of 11.9% during forecast period. This growth is due to rising popularity of products that support a healthy skin microbiome and introduction of effective and long-lasting serums. Popular serums, such as Vichy Minéral 89 Probiotic Fractions Repairing, iORA Prebiotic Radiant, and Murad Prebiotic 3-in-1 Multimist, have gained traction in market, and the segment is expected to benefit from minimalism trend and demand for natural, chemical-free skincare products. Rising consumer awareness of microbiome skincare products and continuous innovation will further contribute to the growth of serum segment in years ahead.

Distribution Channel Insights

The hypermarket/supermarket distribution channel segment dominated the market in 2023 and accounted for the revenue share of 40.2%. The convenience and accessibility provided by hypermarkets and supermarkets make it effortless for customers to integrate skincare products into their daily regimen. These retail outlets offer a diverse selection of skincare products from reputable brands, enhancing their appeal to consumers.

In 2018, the U.S. had approximately 38,307 supermarkets, as reported by the Food Industry Association. Supermarkets stock trusted brands that resonate with many consumers, offering a variety of skincare solutions tailored to various skin types and concerns. Consequently, the introduction of new supermarkets featuring microbiome skincare products is anticipated to drive growth within this segment.

The e-commerce segment is anticipated to have significant growth rate of 12.1% during the forecast period owing to the surge in online shopping has facilitated easy access to a diverse range of microbiome skincare products and brands like Mother Dirt excelling in the e-commerce realm with their microbiome-friendly skincare offerings. Moreover, the COVID-19 pandemic has further propelled e-commerce growth, with a growing number of consumers opting for online platforms to fulfil their skincare requirements. This shift is projected to persist, driving the expansion of the microbiome skincare products market.

In addition, retailers with online supply capabilities experienced a 133% increase in beauty product sales in January 2021, as highlighted by the National Library of Medicine. Presently, major e-commerce platforms such as Shopify Plus, Banuba, Argano, and nopCommerce are key players offering a wide array of beauty products, including microbiome skincare options.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 38.66% in 2023. This is due to widespread embrace of innovative skincare products and a growing recognition of the significance of nurturing a healthy skin microbiome. The region benefits from a stringent regulatory framework and continuous product advancements that support the creation and authorization of skincare innovations. Moreover, North America's market strength is reinforced by a well-informed consumer base attuned to skincare trends and a rising appetite for progressive skincare remedies. Additionally, the market's prominence is sustained by presence of renowned skincare brands and a collective emphasis on skin health and well-being within the region, solidifying North America's pivotal role in the microbiome skincare sector.

U.S. Microbiome Skincare Products Market Trends

The U.S. microbiome skincare products market dominated market with a revenue share of 86.71% in 2023 due to several factors, including country's advanced research and development capabilities, high consumer awareness of skincare and beauty products, and a large market for luxury and high-quality goods. The U.S. is home to several major skincare and cosmetics companies, which have been early movers in the market, contributing to the country's market dominance. Additionally, microbiome skincare products are often more expensive than traditional skincare products, and U.S. consumers are willing to pay a premium for these products. The U.S. market is also influenced by the latest trends and innovations, which allows for a faster adoption of new and high-quality products, leading to a higher market share.

Europe Microbiome Skincare Products Market Trends

Microbiome skincare products market in Europe is expected to witness lucrative growth over the forecast period, owing to region's focus on ethical cosmetic shopping, increasing demand for natural and organic skincare products, and technological advancements in skincare product formulations have propelled its market growth. Additionally, the presence of leading players like L'Oréal S.A., Procter & Gamble Co., and Estee Lauder Companies, Inc., along with a strong emphasis on eco-friendly beauty products, has further solidified Europe's position as a key player in the microbiome skincare sector.

UK microbiome skincare products market dominated the market with the highest revenue share in 2023. This is due to a growing understanding of the skin microbiome and its impact on skin health. Additionally, the presence of prominent skincare and beauty companies in the UK, such as Vichy, L'Oréal, and Amyris, contribute to the market's growth. The UK's well-established retail sector, including high-street stores and e-commerce platforms, also plays a role in the market's success.

Microbiome skincare products market in Germany held the second-largest market share in 2023 and is anticipated to witness significant CAGR during the forecast period. Germany has a strong scientific and research background in dermatology and related fields. This fosters a climate of innovation and consumer trust in science-backed skincare products, making microbiome products particularly appealing. Moreover, German consumers are known to be health-conscious and willing to invest in premium personal care products. This aligns perfectly with the often-positioned benefits of microbiome skincare - a natural and comprehensive approach to healthy skin.

Asia Pacific Microbiome Skincare Products Market Trends

Asia Pacific microbiome skincare product market is anticipated to witness significant CAGR of 12.7% during the forecast period. This is due to the growing awareness of the skin microbiome and its impact on skin health is driving market growth. Additionally, the presence of prominent skincare and beauty companies in the region, along with increasing per capita disposable income, is contributing to the market's expansion. The demand for high-quality and natural skincare products, as well as the growing trend of personalized skincare, is also fuelling the market's growth in the region.

Microbiome skincare products market in Japan held the largest revenue market share in Pacific region in 2023 due to the country's emphasis on advanced skincare technology, high-quality ingredients, and innovative products. Japan's aging population, with a focus on maintaining healthy and youthful skin, also contributes to the market's growth. Furthermore, Japanese consumers' willingness to adopt new skincare trends and their preference for natural, organic, and sustainable skincare products contribute to the market's success.

China microbiome skincare products market held the second largest market share in the Asia Pacific region. This is due to its country's large population, growing awareness of the skin microbiome, and increasing demand for personalized skincare solutions. Additionally, China has a robust cosmetics industry, with a growing number of domestic and international brands investing in the research and development of microbiome skincare products.

Microbiome skincare products market in India is anticipated to witness a significant CAGR of 13.3% during the forecast period. increasing consumer awareness about the role of the skin microbiome in maintaining healthy skin, and the subsequent demand for skincare products that support and balance the microbiome. The rising prevalence of skin conditions, such as acne, eczema, and psoriasis, also contributes to the market growth. Furthermore, the Indian market is expected to benefit from the expanding distribution channels and the increasing presence of both domestic and international brands in the country.

Latin America Microbiome Skincare Products Market Trends

Latin America microbiome skincare product market is expected to witness lucrative growth during the forecast period. Some growth factors like shifting consumer preferences and increased awareness of skin health. The rise in skin health issues, coupled with the expanding middle class and their willingness to invest in personal care, are driving market growth. Furthermore, the increasing acceptance of advanced skincare products, along with the presence of international brands, contributes to market expansion.

Microbiome skincare products market in Brazil is expected to grow due to increasing demand for natural and eco-friendly skincare solutions among consumers, as highlighted by a study from the Federal Technological University of Paraná. Factors such as higher earners showing a preference for natural or eco-friendly cosmetic creams, a significant rise in sales of personal hygiene, perfumery, and cosmetic products, and a growing awareness of the benefits of sustainable beauty products are driving this market expansion.

Middle East and Africa Microbiome Skincare Products Market Trends

MEA microbiome skincare product market is expected to grow at a lucrative growth, due to the increasing consumer demand for natural and eco-friendly skincare solutions in the region. Factors such as rising awareness of the benefits of microbiome-friendly products, a shift towards sustainable beauty choices, and the influence of changing lifestyles and preferences are expected to drive the market's expansion. Additionally, the presence of key players focusing on innovative skincare formulations and the region's evolving skincare trends contribute to the promising growth prospects of the MEA market.

Microbiome skincare products market in South Africa held the largest revenue market share in the MEA region in 2023. This is due to the growing awareness of the skin microbiome and its impact on overall skin health. The market is driven by the increasing demand for organic and natural skincare products, as well as a growing aging population.

Key Microbiome Skincare Products Company Insights

The market is witnessing significant growth, driven by major players expanding their product offerings and integrating innovative technologies to capture a larger market share and attract a wider customer base. Bubble Skincare, a popular brand among Gen Z consumers, is launching its new Moonwalk Gentle Exfoliating Facial Serum in February 2024, specifically designed for sensitive skin. This serum aims to calm, hydrate, and upgrade the microbial balance of the skin while delivering a soothing and brightening effect.

Recent Developments

• In January 2023, Symbiomecollaborated with Sequential, aiming to integrate cutting-edge microbiome science into the beauty industry. This partnership aims to develop and evaluate innovative, customized skincare products tailored to an individual's unique skin microbiome and personalized skincare solutions

• In April 2022, during the in-cosmetics Global event in Paris, Roquette Beauté introduced a novel microbiome-friendly ingredient, showcasing their commitment to innovation in skincare formulations..

• In September 2022, Eminence Organics introduced the Kombucha Microbiome Collection, offering products enriched with kombucha, white tea, ginger, and jasmine. This line of skin care products soothes the skin and maintains the natural balance of the skin's microbiome. The collection enhances luminosity, strengthens the skin's barrier, and promotes a healthy, radiant complexion.

Microbiome Skincare Products Market Report Scope

Global Microbiome Skincare Products Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global microbiome skincare products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Serums

  • Creams

  • Masks

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hypermarket/Supermarket

  • Pharmacy & Drug Stores

  • E-commerce

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Mexico

    • Brazil

    • Argentina

  • Middle East & Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait